MacRumors

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Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman.

Apple-Services-Bundle.jpg


The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the Apple One subscription bundles are planned to launch in October alongside new iPhone models.

Gurman explains that there will be different Apple One subscription tiers. A basic package will include just Apple Music and Apple TV+, while a more expensive variation will add Apple Arcade. The next tier up will add Apple News+, followed by a more expensive bundle featuring iCloud storage. Apple One is not expected to include AppleCare support.

Apple is also believed to be developing a new service for virtual fitness classes that can be used via an app for the iPhone, iPad, and Apple TV. The fitness service will be offered in the higher-end subscription bundle. Currently codenamed "Seymour" internally, the workout service would be set to rival virtual classes offered by the likes of Nike.

Apple One will work with Apple's Family Sharing system that provides access for as many as six people. The bundles are expected to save customers around $2 to upwards of $5 a month, depending on the specific bundle chosen.

The motivation behind bundling subscription services would be to encourage customers to subscribe to multiple Apple services, generating more recurring revenue. Apple News+ and Apple TV+ in particular has not seen substantial growth, so bundling subscriptions would help to drive subscriber numbers. In late 2019, Apple experimented with creating a bundle of Apple Music and Apple TV+ for students, with the latter being freely included.

Files found in iOS 13.5.5 referred to a "bundle offer" and a "bundle subscription." These files were not present in earlier versions of iOS. The files were said to be related to the "management system of Apple's own services subscriptions like Apple News+." Apple has been rumored to be working on some kind of services bundle since 2018, and most of the rumors have indicated that the company will include ‌Apple Music‌, ‌Apple TV‌+, and ‌Apple News‌+ in the bundle offering.

Article Link: Apple to Launch Bundled Subscription Services Called 'Apple One'
 
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fumi2014

macrumors 6502
May 21, 2014
323
1,444
California
Everyone saw this coming. Apple News+ is an embarrassment. Personally, I won't need a bundle. Nothing other than iCloud storage are worth the money to me. AppleTV + is so poor, I wouldn't watch it even if it was free. Other people will be happy though. For them, it will be a good deal.
 

apparatchik

macrumors 6502
Mar 6, 2008
486
1,365
Im currently subscribed to Music, Arcade, and iCloud Storage... Apple TV+ will come for free I expect with my next device purchase which will probably be iPhone 12... can I have a yearly purchased bundle that lowers the package price?

Apple News+ is not available outside the US afaik, I would imaging a service bundle to not be centered around it if its launching worldwide.
 

Brenster

macrumors 6502a
Jul 7, 2008
732
647
Bring it on. Currently my household subscribe to:

Apple Music Family Membership £14.99
2GB shared iCloud storage (device backups, photo libraries) £6.99
Apple TV+ (12 month free trial, ends in November) £4.99
Apple News+ (worth it for Time & The Atlantic alone) £9.99

Anything that can bundle the above together and a lower price would be welcome. Might even consider resubscribing to Apple Arcade as part of a reduced price bundle.

Will be interested to see if this is presented as solely pre-created ‘set menu’ bundle(s) or whether one can pick & mix to create a custom bundle for individual and/or family sharing needs.
 

smaffei

macrumors 6502
Jun 5, 2003
460
1,585
Imagine that, a bundle option right before those one year free subs for Apple TV+ are set to expire.

Standard damage control. When services are not treading water, bundle them with ones that are surviving on their own. No one wants Apple News or Apple Arcade, the numbers show that. And, Apple is afraid that when those free Apple TV+ subscriptions lapse their retention rate is going to be abysmal. So, bundle them all with Apple Music since that service and the App Store are generating the lion's share of the services revenue.

Always be wary when a company doesn't release what their subscriber numbers are. They are hiding something.
 

kesennnnn

macrumors regular
Jul 15, 2020
126
118
Taipei
Im currently subscribed to Music, Arcade, and iCloud Storage... Apple TV+ will come for free I expect with my next device purchase which will probably be iPhone 12... can I have a yearly purchased bundle that lowers the package price?

Apple News+ is not available outside the US afaik, I would imaging a service bundle to not be centered around it if its launching worldwide.
Lol, yes it is. Apple News is available in USA, Canada, Australia and UK.
 

SharkeyStormcrow

macrumors newbie
Aug 5, 2020
28
102
I’m currently on a student plan with Apple Music that tacks on AppleTV for free. Thing is I’ve been out of school for over a year now so I don’t know how much longer that will last! When it does though, I will certainly welcome a bundle for AM/ATV+ and if they can bundle iCloud storage in with that, all the better.
 

Apple Knowledge Navigator

macrumors 68020
Mar 28, 2010
2,060
5,161
Will be interesting to see what services are bundled. It’s such a diverse range of interests that I don’t see how attractive it will be to most people, but I guess the price will also play a big factor.
 
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swingerofbirch

macrumors 68040
Wouldn't it make more sense to include the least appealing services (Apple News +) in the cheapest tiers? If people already aren't buying it, why would they pay more for it to add it on? It's the same thing. Give it at a heavily discounted price when bundling music and TV and people might then use it for the heck of it, and they might become dependent on it.
 

thejadedmonkey

macrumors G3
May 28, 2005
8,605
1,919
Pennsylvania
I could sure go for an icloud + apple are bundle. No need for music as I have a spotify + Hulu bundle already. C'mom apple make it a build your own bundle.
 
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