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Apple to Launch Bundled Subscription Services Called 'Apple One'

Upgrade the free tier of 5 GB while you are at it. It’s the year 2020. You would think a new iDevice would come with some special storage „offer“ to make sure your back up at least fits. This would help trouble shooting in a LOT of cases with people crying over in complete back ups.

also the jump from 200 GB to 2 TBis too much. I’d be fine with 1TB or even 500 GB but I don’t need 2 TB AT ALL (even my MacBook is only 128 GB) and therefore I am not willing to spent 10€ a month I don’t need just to get more than 200 GB ...
 
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As long as they don't force us to buy thing we don't want to get what we want. Ex: in order to get iCloud storage you must buy Apple TV plus and Apple News then you can buy 1TB iCloud storage.
Knowing the way businesses create poor bundles to sell you things you don't want I won't be surprised if Apple dies this too. Hopefully they will still allow single service purchase at the current price point.
 
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Great idea. Right now I have Apple Music, Apple TV+, Apple Arcade, and iCloud Storage - would love a bundle that drops prices a bit. I don't think Apple News+ has a ton of life left, so I think it makes sense to bundle it in the cheaper tier.
 
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This just doesn't make sense. Why would you offer up Apple News as an upgrade option over the basic. Not many people will upgrade from basic. What the should have done is make Apple news and Apple TV the basic so u could possibly get more user base to Apple news and grow it and then have the upgrade be to Apple Music which is where they have the most subscribers so people wanting to do a bundle of Apple TV and Apple Music (which is what 90% of people probably want in the bundle) and get them into a higher paying tier which is what they should want and have more people on all three services which when it comes time to aquire content, movies, news or songs, they are in a much better bargaining position. As for the iCloud upgrade that's really just icing on the top because people who only want the upgrade pay for the highest tier even if that's all they ever use.... But what do I know?
 
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swingerofbirch said:
Wouldn't it make more sense to include the least appealing services (Apple News +) in the cheapest tiers? If people already aren't buying it, why would they pay more for it to add it on? It's the same thing. Give it at a heavily discounted price when bundling music and TV and people might then use it for the heck of it, and they might become dependent on it.
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Exactly what I said in my post but a little more thoroughly.
 
swingerofbirch said:
Wouldn't it make more sense to include the least appealing services (Apple News +) in the cheapest tiers? If people already aren't buying it, why would they pay more for it to add it on? It's the same thing. Give it at a heavily discounted price when bundling music and TV and people might then use it for the heck of it, and they might become dependent on it.
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Indeed. There's nothing especially wrong with bundling, but putting the bad services that nobody really seems to want in the upper tiers seems almost designed to make those products fail even more.
 
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If it cost 10 bucks for Apple Music and the expanded iCloud storage, might be worthwhile. But Spotify has more of the songs I want than Apple Music has, so probably not. Also I'm not sure if AppleTV+ is worth anything to me, considering we've had it for almost a year and haven't even used it.
 
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Interesting they seem to have taken the lead on naming from Google One.

This news also made me think of this article about the economics of bundle pricing - even though they offer a discount, they can still result in higher revenue if they mean more people subscribe.

Personally, I don't really use News, TV+, or Arcade enough to really justify subscribing, but already pay for extra iCloud storage and Music. If a bundle meant I could also get News, TV+, and Arcade for not too much extra then I'd subscribe to them too.
 
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The Phazer said:
Indeed. There's nothing especially wrong with bundling, but putting the bad services that nobody really seems to want in the upper tiers seems almost designed to make those products fail even more.
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Would probably make sense to put them in the middle tiers - put something attractive at the bottom to get you into "bundling" and something attractive at the top to push you there and then put the cruft in the middle so that the progression from tier to tier is linear.

This is probably essential isn't it for them to be able to proclaim how many new Apple Arcade users they have and retain the developers for it?
 
fumi2014 said:
Everyone saw this coming. Apple News+ is an embarrassment. Personally, I won't need a bundle. Nothing other than iCloud storage are worth the money to me. AppleTV + is so poor, I wouldn't watch it even if it was free. Other people will be happy though. For them, it will be a good deal.
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Agree! News is not available in my region, TV is full of activist and racially driven content (total ignorance to promote LGBT stuff while being in Middle Eastern country where this behaviour constitutes to capital punishment ), Music (app and service) is an embarrassment to the iTunes store and listening experience with analogue iPods.

Only thing worthwhile paying for is iCloud storage BUT I would gladly pay some extra money to stop freaking Photos app redownloading whole library when I clone a Mac drive or restore iOS device from Backup
 
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Out of those. Only really care about Apple Music and iCloud. Watched a couple of things from Apple TV+ but really not very compelling, yet. Wouldn’t have it if I hadn’t gotten it for free with an iPhone.

Apple Arcade...no thanks.Xbox and switch got me covered.
 
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Brilliantly frustrating marketing move if they put the iCloud storage at the "end" of the bundle. Put the most popular service at the end, forcing people to subscribe to News+ if they want to get an iCloud savings.
 
daved2424 said:
Bundling of services people don’t want. As opposed to making the services more attractive. Sure that’ll fix it. Who in the right mind would pay for News or TV+?
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I think current Apple Music subscribers would pay for Music + TV+ for a few dollars more per month. The question is will they get new subscribers with these bundles? Who knows. When’s the last time anyone at Apple has given out subscriber figures? We used to get them occasionally for Apple Music but they don’t do that any more either.
 
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A la carte bundles good. Bloated bundles just to get wanted services bad. This would be like the cable company against which Jobs wanted to wage war. I don’t want to pay for AN just to get iCloud. We’ll see what the structures and prices are.
 
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