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The problem is that adults raised in a different paradigm with preconceived notions of what an education computer should be are making purchase decisions for kids who thrive on touch devices
The problem is that old, technologically challenged adults raised in a different paradigm with preconceived notions of what an education computer should be are making purchase decisions for kids who thrive on touch devices.

Fixed it for you. Many of the people on the school boards making decisions still have VCRs that are flashing 12:00.
 
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It would be funny and very Apple if this ran iPadOS or something but lacked a touchscreen.

That being said, I, too, would enjoy this. Give me a dumb but "premium" thin client that can do basic stuff locally and I'm a happy customer.
 
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Apple has never competed on price, period.

The chances that Apple will come out with a revamped iBook line is close to zero. This sounds more like a FUD attempt by someone trying to drive Chromebook prices down.
 
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Apple has only binned M1 chips on GPUs. I wonder if they're able to bin M1s on CPUs as well. Thinking two perf cores and four efficiency... or four perf and two efficiency... Would be fine for light use.

Could they have a stockpile? Or would they have buried them in a hole?
 
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This is interesting. Apple avoided creating a Netbook/Chromebook for decades despite a lot of pressure from journalists. Seeing them do it now would be a surprise. But it might be a good thing. They really did lose a lot of their traditional education market due to Chrome books, and that means they are missing the chance to get their computers in front of kids
 
Unless this thing isn’t going to be a Mac, it’s getting an M series. Keeping the M1 production line going dramatically improved the ROI on Apple Silicon development.
This, M1 is going to be 4 years old when this low cost laptop might be released.
 
Not really buying this one. I think Apples version of the Chromebook as the iPad.
I thought so too but it doesn't seem like that's been panning out. At least, I've never seen a school with a lineup of iPads the way they have lineups of Chromebooks. Would probably be a wise decision to move into that market but price is very important for success in that area
 
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I doubt it will be cheaper than the mac mini, probably just a slightly differentiated replacement for the current m1 MacBook Air at it's sale price of around $800
I don’t think they’ll be very competitive with Chromebooks on price if they go above $600. Chromebooks start at around $100, and there are a lot of choices in the $300–500 range.
 
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This, M1 is going to be 4 years old when this low cost laptop might be released.
Exactly, and it will still be complete overkill for an educational market. It’s an insane SoC for 95% of people, with nothing in the general computing horizon that will make it struggle in the coming years.
 
Well we all know Apple's version of "low cost" is not the same as everyone elses. So expect to see a $999 starting price. And these won't exist to compete with Chromebooks, they'll exist to justify even higher MacBook Air and Pro prices! Just you wait...

But it would be good to see Apple actually offer something in the <$1k range. Those retro white MacBooks we're iconic!
 
This is obviously bogus. Apple is primarily a phone company now, if the wanted to compete in the low cost end of the market [Successfully] they would make a low cost phone since the current production line has lots of phone components. And while Apple has made some attempt at this market (iPhone SE) it is NOT a product line that Apple is actively pursuing.

If this rumor was possible true, it would be an A chip (verses an M) chip design. Think of a really cheap iPad with a standard (not touch) screen with some sort of low cost Magic Keyboard. But if Apple was going down this path they would have a low cost phone too
 
As long as it's fairly capable, a plastic one would be fantastic for work, school, or travel. Something you do not think twice to leave in your bag. I can see something like this becoming people's second computer.
 
Apple has only binned M1 chips on GPUs. I wonder if they're able to bin M1s on CPUs as well. Thinking two perf cores and four efficiency... or four perf and two efficiency... Would be fine for light use.

Could they have a stockpile? Or would they have buried them in a hole?
IMO you hit on the essential point: Apple now makes its own chips, and we do not know where all the chipmaking economies may be. For instance, perhaps after fab lowest-end chips are over-abundant, essentially free.
 
They could release 2 different 12" MacBooks, and/or 2 different 13" MBA’s

1 with much lower price MacBook Light, or eMacBook, and the usual Air’s.
 


Apple is developing a low-cost MacBook series to compete with Chromebook models in the education sector that could be launched as early as the second half of 2024, claims a new report out of Taiwan.

apple-logo-backlit-mac.jpg

Photo by Wes Hicks on Unsplash

According to DigiTimes' industry sources, Apple will likely launch the new product line to differentiate it from the company's existing MacBook Air and Pro lines. The outer appearance will still use a metal casing but will be made of "different materials" and the cost of the mechanical components will be lower, claims the report.

The launch timeframe for the alleged new MacBook series appears to be based on a lack of related activity at major Apple suppliers like Quanta Computer and Foxconn, making a launch in the first half of next year unlikely.

Over 13.9 million Chromebooks were shipped in 2019, increasing to over 30.4 million in 2020 and 33.5 million in 2021, according to DigiTimes Research, highlighting the popularity of Google's low-cost laptops in the education sector, especially during and around the global pandemic.

Chromebook shipments are said to have slowed since the end of lockdowns, but the scale of shipments is still larger than before COVID. The number of educational institutions that have adopted Chromebooks over the last few years is also said to have seen rapid growth, especially when compared to Apple's iPads, sales of which have lagged in the education market.

This is the first rumor we have heard that Apple is actively developing a new MacBook series that the company will price below its more premium MacBook offerings, so expectations should remain guarded until we receive corroboration from other sources.

Article Link: Apple to Launch 'Low-Cost' MacBook Series Next Year to Rival Chromebooks


Lmao. Apple a little late to admit admission of guilt here for killing the MacBook off in the first place! No excuse at all.

Now when pricing challenge occurs Apple still won't be able to compete - too much pride in the pricing structure as always.
 
They could release 2 different 12" MacBooks, and/or 2 different 13" MBA’s

1 with much lower price MacBook Light, or eMacBook, and the usual Air’s.

Even if the rumor was true (and it most likely isn’t). This approach would be a poor business decision. Going this route would seriously eat into Apple’s existing market share. A large portion of the buyers of an “eco” MacBook would be people who would have likely purchased a MacBook anyways. The whole idea is to sell products to new users. That is one of the things that makes the educational market tempting.

The education market is a high volume low margin market (not something that Apple is traditionally known for). You would want a product to address the educational market that would NOT compete with your existing market. What the education market needs is low cost and high durability (kids beat up Chromebooks a lot).
 
Apple has only binned M1 chips on GPUs. I wonder if they're able to bin M1s on CPUs as well. Thinking two perf cores and four efficiency... or four perf and two efficiency... Would be fine for light use.

Could they have a stockpile? Or would they have buried them in a hole?
They’ll just keep producing the M1’s. The longer a chip is in production the cheaper it is to manufacture them (per unit). It’s an excellent way to continue reaping ROI on the development costs and not have to spend hundreds of millions shuttering/overhauling fabs.
 
This is interesting news if it is true. If it is, I expect such a device to be basically an iPad with permanently attached keyboard w/trackpad. This would be accompanied by an update to iPadOS to help this device align more closely to what the education market needs.

Yes, there is some education-specific support that Apple provides for iPads, but a bit more is needed. And given the stagnation of Chrome OS and Google's floundering in their vision for what Chrome OS is, this has opened the door for Apple to make a move now.

As much as I'm a fan of Chrome OS, I'm excited to see Apple get serious in this arena.
 
The eMate was Apple's low cost laptop for education. $799 in 1997. Lasted only a few months. Ran Newton OS.
 
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The longer a chip is in production the cheaper it is to manufacture them (per unit). It’s an excellent way to continue reaping ROI on the development costs and not have to spend hundreds of millions shuttering/overhauling fabs.
This is only true if the product line would have been idle, dormant, or abandoned. This is usually NOT case with high density electronic components. Usually the production lines are “retooled” for new components. It appears that the A and M lines are always running trying to keep up with demand for the new latest components. There aren’t older lines just sitting around or cranking out old designs
 
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