<rant>
You may not be old enough to remember the original Atari 2600 video gaming system. It was the first, and they had no controls on developers.
There was sooooo many crap games that every Tom, Dick and Harry put out, that it literally killed the platform and the video game industry in the US.
It was so bad that people thought that video games was just a fad. When Nintendo tried to get into the US, people were so put off with video crap-games, that not a single retailer would buy the Nintendo video game system. Nintendo attended the largest US Electronics show two years running, without a single retailer buying anything!
They had to rebrand it as a toy. Even then the only way the first Nintendo ever sold was because of the Teddy Rumskin manufacturer (Worlds of Wonder) had an agreement with Nintendo. If a retailer wanted to buy Teddy Rumskin, they had to buy Nintendo.
When Nintendo started taking off, they used draconian developer controls. There was a hardware key for the carts, and to promote quality games, the developer could only release five titles per year.
So let's don't forget about history.
Rampant generation of crappy software for a platform, means the death of the platform.
Nintendo only made it by controlling developers, the same as Sony Playstation and Microsoft X-Box.
I truly hope that Apple implements fairly draconian developer controls. It means that the iPhone will be around for a long time. Otherwise the market will be flooded with thousands of crappy apps for the iPhone, so much that the average user developes a bad taste of the iPhone.
</end rant>
edit: Awesome HD Podcast of source information posted above -
http://tinyurl.com/ywnhv9