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i guess i won't get a new iPad this Christmas, I will wait until the spring to update my iPad Air (1), typical Apple, selling old devices during the holiday season, then cash in on the new ones early the following year :D (that business model works for them though $$$)
same here I was going to replace my kids iPad mini 2 - their apple care ran out and the A7 is showing its age but I will hold up - at a minimum the mini 4 will likely drop in price when the 'pro' ones are released.
 
Within the supposed "Pro" line, that would be true. But the existence of a "Pro" series implies the existence of another ("consumer") series as well. So that suggests more than 3 models - maybe 6.
There always (except for the very beginning) have been two models per size. We are having five models right now.
There's no need for a Pro designation (or Air) in the iPad lineup anymore. Just offer 3 standard sizes and be done with it.
It's really amazing how many people get their panties into a bunch over a name.
 
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So what exactly about today makes it better for Apple to release multiple mediocre products instead of one great product? The market is more diverse so let's serve them all poorly instead of picking one audience to serve well? I guess you can take in more total profit that way, but I feel like the long term cost to the Apple brand will be too high. I can't even whole-heartedly recommend Apple to friends and family any more, and even if I tried, it's really difficult to explain which product is right and which to stay away from.

Apple is a larger company under immense pressure to show growth every quarter, and its sales tactics evidently reflect that.

A wider user base means more diverse needs. Not everyone needs or wants a 5.5" iPhone, which is why Apple released the iPhone SE, precisely because there are people who still want a 4" phone.

Same with the iPad. Some people want a cheap and portable tablet (hence the iPad mini and iPad Air 2), others desire an iPad powerful enough to be a laptop replacement (aka the iPad Pro with Apple Pencil and Smart Keyboard), which is why we have 4 models.

Gone are the days when Apple can just coast by with just one model of iPad and iPhone. Times have changed, and Apple too has changed to suit the times.
 
If they're all "Pro" models, then shouldn't they just be called "iPad"? Pro is supposed to distinguish the model over a lesser model of the same generation.

I have to disagree.

A streamlined product line made sense when Apple had limited resources and couldn't afford to engage on too many fronts. So it was better off focusing all its resources on making one great product than 2 mediocre ones.

Apple today is a lot richer, has a lot more resources at its disposal, and serves a way wider clientele. I don't think Apple can cater to so diverse a customer base with just 1 or 2 iPad variants.

3 variants of iPhones and iPads sound about right.

Fragmented? The end result will be three harmonized models, differentiated by screen size.

BTW, it was Jobs who introduced the concept at Apple of Good, Better, Best - establishing three base price points for different models within the same family (though performance was often the differentiator).

I really don't see 3 variants as an issue. They are 3 nice sizes to choose from. Problem is we don't know what their direction is. Are they going to unify and have all 3 sizes with similar specs/options? Are they going to keep Airs or older minis around and call these updated ones Pros?

I agree that the lineup doesn't need to be simple to the point where it was just "iPad". But either do 1 of 2 things:

1) Differentiate based on size, and if that is the case just stick with the mini, Air and Pro monikers or screen sizes

2) Differentiate based on features and somewhat on size options, exactly like ipedro mentions:

I can see the iPad taking lineup cues from the MacBook where more powerful Pencil enabled iPad Pros would be slated for work while lower powered iPads would be for general use. The Pro line would suit the larger and medium screen where the smaller screen of an iPad Mini does not at all seem suited to pro use.

I'd have the lineup look like this:

iPad Pro (A10x, True tone display, Pencil)
12.9" (128GB, 256GB)
9.7" (128GB, 256GB)

iPad (A10)
9.7" (64GB, 128GB)
7.9" (64GB, 128GB)

Either of these are easy enough that an explanation to a consumer isn't necessary. I think that should be part of the goal with product naming and line up. Simple enough for anyone to understand and know what to choose.
 
Within the supposed "Pro" line, that would be true. But the existence of a "Pro" series implies the existence of another ("consumer") series as well. So that suggests more than 3 models - maybe 6.

There's no need for a Pro designation (or Air) in the iPad lineup anymore. Just offer 3 standard sizes and be done with it.

Agree. And I believe that's were they're going.
 

Germany

ipad_lineup_2016_sides.jpg
 
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Glad for the mini, though increasing the price in a time when demand is less doesn't seem like the right strategy.

Except only Apple knows the price elasticity of the iPad.

The latest quarterly report indeed shows how that elasticity is low: increasing the price led to higher revenues, actually increasing since a long time.
PED-graphs.png
 
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So if there are no iPad announcements this month, i'm guessing the next Apple event will be a Mac only one? which is rumoured to be this month.
 
If they're all "Pro" models, then shouldn't they just be called "iPad"? Pro is supposed to distinguish the model over a lesser model of the same generation.
Agreed, when everything is pro is anything actually pro?

The pro distinction is already sketchy with the 9.7" pro, don't get me wrong, it is a great iPad (the best, IMO) but is a smart connector and pencil support the only things that makes it a pro device? It isn't the RAM as it has the same as the Air 2. Maybe a better screen, but the 9.7" pro has a better screen than the 12.9" pro...so I don't think it is that. It seems Apple just wanted to throw in a new term to make people compare them to the Surface Pro, which to be honest is in a whole different category.
 
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I'm really not a fan of the whole "Pro" designation that Apple is using for these. Just call it the iPad and the iPad S. There is nothing pro about simply bumping the specs slightly.
You are not alone. Many people don't understand that Apple has changed its naming convention for iPads to have major revisions and minor revisions comparable to software. Major revisions indicate significant change in design... iPad, iPad Air, iPad Pro.

The iPad = iPad1.1
iPad 2 = iPad 1.2
iPad 3 = iPad 1.3
iPad 4 = iPad 1.4
iPad Air = iPad 2.1
iPad Air 2 = iPad 2.2
iPad Pro (9.7) = iPad 3.1
iPad Pro 2 (9.7) = iPad 3.2
.
.
.
iPad Star (9.7) = iPad 4.1
iPad Star 2 (9.7) = iPad 4.2
 
iPad Mini 5 (7.9 inch)
iPad Air 3 (9.7 inch)
iPad Pro 2 (12.9 inch)

This is how to name your product line, Apple. I'd be happy to take over for whatever marketing guy thought it was a good idea to not name the iPad Pro 9.7 the iPad Air 3. Yeah you might get a slight sales bump in the short run because "Pro" sounds cool and you can raise the price or whatever, but it makes it more confusing going forward.

If they have the "courage" to remove the headphone jack on iPhone 7, why don't they have the "courage" to make an iPad called the iPad Air 3 at 32 GB of storage and the $600 price point to streamline the naming scheme for future use? It's obvious that that $500 price point was difficult to stick to for them (what with iPad releases being slower than iPhone releases). Is the Smart Connector and Apple Pencil support really enough to say "well, it's officially pro now, no other thing to name it."

Still not sure why Apple's naming scheme is so out of whack for iPads and MacBooks.
 
variants in size - yes.

variants in spec between those sizes - v frustrating.

Seems like Apple is opting to segment based on the premise that the larger device is more powerful and therefore deserves to command a larger price tag.

Frustrating, I agree, but not necessarily unjustified. After all, a larger iPhone would have more room for better specs (and vice versa). So the iPhone SE might not have force touch because there simply isn't room for it.

No excuse for the iPads though. The 9.7" iPad Pro shouldn't have come with just 2 gb of ram for its price.
 
Ok so the rumours are pointing to a new spring lineup that looks something like this?

iPad Pro, with A10x (or whatever they call it), truetone, 12 megapixel, quad speakers, smart connector and Apple Pencil:
-12.9"
-10.1" (or 10.5")
-7.9" (possibly less powerful processor & some lessor features)

"Low-cost" iPads:
-9.7" (a new 9.7" low cost iPad has been mentioned I'm thinking maybe a minor refresh of the Air 2 where the A8x is replaced with an A9 and everything else is basically the same?)
-iPad Mini 4 (will move down to take the place of the Mini 2)

Thoughts? Seems like a lot as Apple has never released that many iPad models at once but then again that may be why they moved iPad releases to the spring?
 
iPad Mini 5 (7.9 inch)
iPad Air 3 (9.7 inch)
iPad Pro 2 (12.9 inch)

This is how to name your product line, Apple. I'd be happy to take over for whatever marketing guy thought it was a good idea to not name the iPad Pro 9.7 the iPad Air 3. Yeah you might get a slight sales bump in the short run because "Pro" sounds cool and you can raise the price or whatever, but it makes it more confusing going forward.

If they have the "courage" to remove the headphone jack on iPhone 7, why don't they have the "courage" to make an iPad called the iPad Air 3 at 32 GB of storage and the $600 price point to streamline the naming scheme for future use? It's obvious that that $500 price point was difficult to stick to for them (what with iPad releases being slower than iPhone releases). Is the Smart Connector and Apple Pencil support really enough to say "well, it's officially pro now, no other thing to name it."

Still not sure why Apple's naming scheme is so out of whack for iPads and MacBooks.

At that point just drop the silly numbers:

iPad mini
iPad Air
iPad Pro

These are being used and upgrade more similarly to computers/Macs. I think it's safe to treat them like makes and refer to the year/generation if needed. For ex (iPad Air, Early 2017).
 
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