The "It's Been Way Too Long" tagline is still very curious to me. It suggests an admission that something on Apple's part is overdue. I really don't think this has anything to do with product lines, as there are no Apple products which are horribly out-of-date, certainly not even to the level of the old Mac Pro, unless you want to count the Cinema Display. But it seems unlikely they'd brand an event just for a monitor.
So I think they are alluding to something more fundamental to the company. What this is, that's the real curious part. Cook has always been more nostalgic for past Apple than Jobs was. When he first started making public comments after becoming full CEO, he called Macs by their old name, "Macintosh" a few times. Then we got that big retrospective site last year. More recently, they used the old rainbow logo in one of their commercials.
So whether he just has nostalgia, he thinks that tapping into Apple's history has brand power, or both, I think this event is going to be used in part to change something on a higher level about Apple. Perhaps Apple will start using the old rainbow logo on Macs again. Perhaps in their recent interest in fashion, they will start offering some Macs in trendy colors again. Perhaps they will announce that they'll be manufacturing Macs in America again. Whatever it is, I think it's a tie to Apple's past and Apple's future.
Let's see what the tag line "it's been way too long" implies. What comes to mind is three products that fit, Mac mini, iMac, and definitely AppleTV,;but who knows?
Apple thrives on the illusion they're special, an exclusive event confined within the walls of Apples garden. Walls that Apple must work aggressively to keep in place. They still reap robust profits from the "lock-in" model of proprietary cables and other items with creative names to maintain the illusion of superiority.
That graphic is very remenicent of the classic Apple logo. Perhaps the tag line indicates either the resurrection of a classic product line or otherwise some idea they toyed with long ago?
The "It's Been Way Too Long" tagline is still very curious to me. It suggests an admission that something on Apple's part is overdue. I really don't think this has anything to do with product lines, as there are no Apple products which are horribly out-of-date, certainly not even to the level of the old Mac Pro, unless you want to count the Cinema Display. But it seems unlikely they'd brand an event just for a monitor.
So I think they are alluding to something more fundamental to the company. What this is, that's the real curious part. Cook has always been more nostalgic for past Apple than Jobs was. When he first started making public comments after becoming full CEO, he called Macs by their old name, "Macintosh" a few times. Then we got that big retrospective site last year. More recently, they used the old rainbow logo in one of their commercials.
So whether he just has nostalgia, he thinks that tapping into Apple's history has brand power, or both, I think this event is going to be used in part to change something on a higher level about Apple. Perhaps Apple will start using the old rainbow logo on Macs again. Perhaps in their recent interest in fashion, they will start offering some Macs in trendy colors again. Perhaps they will announce that they'll be manufacturing Macs in America again. Whatever it is, I think it's a tie to Apple's past and Apple's future.
I think it will be lackluster compared to the iPhone event.
It suggests an admission that something on Apple's part is overdue. I really don't think this has anything to do with product lines, as there are no Apple products which are horribly out-of-date
Am I the only one who looks at the invitation and sees a finger applying pressure to a screen?
Perhaps the new iPad is going to have the flexible retina display?
LOL. In your dreams.The logo looks like a writing stylus that's writing on an Apple top. It's been way too long that Apple has prohibited writing as we normally do. Maybe iPad is catching up to Surface Pro in that respect.