Quit talking about cars. I don’t care about a BMW, a Toyota, or a Bugatti Veyron for that matter. Cars have nothing to do with the iPhone. Different technology, concerns, and uses.
Apple is not doing enough here. They are simply doing what they always do. Offer a program that will satisfy a few currently affected customers, offer some additional features, and make it look like something benevolent for all customers to the public -read: Wall Street.
The people who already upgraded to the 8/8+/X because of Apple’s lack of transparency have already given Apple far more money then this $29 “offering”.
Further, the program is good for 2018. Apple has not stated that they will remove the throttling or review other options. The 8/8+/X should not need a battery in its first year. When the 8/8+/X become affected later, will owners be able to get a battery replacement as they request it? It’s been shown multiple times that Apple denies replacements if their diagnostic test shows the battery is good. Will Apple change their criteria here?
What is Apple doing to truly resolve this problem? We get tools to see what’s going on with our battery. Okay. I need more information on what Apple’s battery replacement policy will be based on these features given. On top of that, why not allow user control to toggle this throttling as a part of these tools provided?
Also, what will they be doing going forward in the future? How about some focus around better design around the current battery limitations, change in suppliers, and continue to provide education/information to their customers on available options around the health of their iPhone device.
There will always be die hards who will get the latest device regardless, but customer long-term loyalty is built on genuine goodwill along with great products. What Apple is currently offering is not enough.