Apple to Offer Original TV Content Free to Apple Device Owners

Discussion in ' News Discussion' started by MacRumors, Oct 10, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is developing a new digital video service that will combine the company's own subscription services and original television content with content from various media companies, reports CNBC.

    Citing sources familiar with Apple's plans, CNBC says that Apple will provide Apple-owned and created content for free to customers who own devices like the iPhone, iPad, and Apple TV, with the television shows housed in the company's TV app.


    Apple already offers its current popular TV show, "Carpool Karaoke: The Series" for free to all users within the TV app. "Carpool Karaoke" was initially limited to Apple Music subscribers, but was moved to the TV app as a free offering earlier this year.

    The upcoming streaming service will also include subscription channels where customers will be able to sign in to access content from other companies like HBO and Starz. The channels will be similar to Amazon Prime Video channel subscription options, with customers able to access all of their content within the TV app rather than needing to download and sign into individual apps.

    Apple has more than a dozen original television shows in the works right now, with the company aiming to produce television shows with broad consumer appeal that won't taint its brand image. For that reason, rumors suggest Apple is avoiding risqué content that avoids nudity, raw language, and violence.

    Current shows run the gamut from sci-fi to comedy, with a full list of all of Apple's products available in our Apple TV roundup. Several shows have started the casting process, including "Serial," a drama about a podcast that reopens a murder case, an untitled space drama from Ronald D. Moore, and an epic world-building drama called "See."

    Rumors have suggested Apple is spending $1 billion on original content in 2018, and according to CNBC's sources, the company has been seeking out "tent pole" franchises that could draw customers to a future Netflix-style subscription service.

    Peter Stern, who joined Apple in 2016, is working alongside iTunes chief Eddy Cue to establish deals with media companies in an attempt to put together Apple's planned streaming service. Stern is said to have a lighter touch than Cue, with experience in the cable industry that could help him secure the content deals Apple has previously been unable to attain.

    To go along with the video subscription service, Apple is also aiming to talk print media companies into joining Texture, the magazine subscription service that it purchased earlier this year. News organizations are reluctant to give Apple control of the subscriber billing relationship, a struggle Apple will need to overcome to establish a full newspaper and magazine subscription service.

    Apple is planning to launch a revamped TV app in early 2019, which is likely when we'll hear more about its upcoming subscription plans.

    Article Link: Apple to Offer Original TV Content Free to Apple Device Owners
  2. sputnikv macrumors 6502


    Oct 3, 2009
  3. AndrewForeva macrumors member

    Feb 24, 2011
    Free???? Or “Apple Free”, it is free if you pay $10
  4. mozumder macrumors 6502a

    Mar 9, 2009
    Give Paul Verhoeven $1 billion and let him do what he wants.
  5. ButteryScrollin macrumors 6502a

    Jul 29, 2014
    so a March 2019 event focused on this new service then.
  6. palmerc2 macrumors 68000


    Feb 29, 2008
    Los Angeles
    I figured they’d charge double.

    Good move...I’m sure it’s driven by people considering moving to android, as a way to keep people in Apple's ecosystem.

    As for started with the first iPhone, then snowballed into everything Apple. Don’t see myself leaving anytime soon.
  7. Sedulous macrumors 68020


    Dec 10, 2002
    Is a nice perk but please Apple, rethink computer design philosophy. Good products retain customers far more than access to a few TV shows.
  8. KeyMs92 macrumors regular

    Mar 26, 2015
    Of course they will. Apple's original content is nothing more than a means to lure people in the Apple ecosystem. Once they're in, Apple can earn that $$$ via hardware sales.
  9. Braderunner macrumors 6502a

    Oct 2, 2015
    You get what you pay for? Probably. Hopefully, not. :rolleyes:
  10. deebinem macrumors regular

    May 7, 2017
    I'd pay double for a Jony Ive re-dub of Planet Earth...
  11. oneMadRssn, Oct 10, 2018
    Last edited: Oct 10, 2018

    oneMadRssn macrumors 601


    Sep 8, 2011
    New England
    Kind of how Beats1 iTunes radio stations were free for all Apple device owners, right? (as in, free for a little while until they decided to make it not free soon thereafter).

    EDIT: I was mistaken, Beats1 is still free. I meant the other radio stations that used to be free aren't since January 2016.
  12. Rogifan, Oct 10, 2018
    Last edited by a moderator: Oct 10, 2018

    Rogifan macrumors Core


    Nov 14, 2011
    Not what Wall Street will want to hear. Wall Street wants Apple to move away from hardware to so-called services and predictable monthly revenue streams.
  13. MartianFromMars macrumors newbie

    Oct 10, 2018
    Free to any user around the world except that they have to live in the US.

    Apple is fast to get money from users worldwide but just deliver things for the US.

    We are still waiting for Siri in our language. TV app, News app, apple pay, and a lot of ****.
  14. TsMkLg068426 macrumors 65816

    Mar 31, 2009
    Tim Cook FREE Apple product or Software? What is the catch there is nothing cheap when it comes to Tim Cook.
  15. klunernet macrumors member


    Jul 14, 2011
    Hoorn, NL
    Yet Apple got to where it is, because of the hardware. Which they only started to begin with because they needed it for their software.

    Wallstreet is not smart, nor creative, and invariably running behind the times.
  16. Chew Toy McCoy macrumors regular

    Chew Toy McCoy

    May 13, 2016
    I'm already offended by the lack of offensive shows. They will fail if they aim for nothing but the rated G crowd, or even PG for that matter. There's already too much competition and prematurely putting extreme limitations on content is a stupid business move. They're in such a bubble at Apple HQ that they actually believe this is a void that needs to be filled simply because it fits their wishful thinking.
  17. ClaytonK macrumors member

    Apr 3, 2007
    Am I the only person who dislikes the idea of my media being dependent on something as unrelated as the brand of phone I use?
  18. americanguy macrumors member

    Jul 29, 2011
    If this is true, it's really nice move from Apple. We will see in March 2019 :D
  19. doboy macrumors 68020

    Jul 6, 2007
    "Citing sources familiar with Apple's plans, CNBC says that Apple will provide Apple-owned and created content for free to customers who own devices like the iPhone, iPad, and Apple TV, with the television shows housed in the company's TV app."

    Haha, wishful thinking. Even a headphone dongle isn't free.
  20. Rogifan macrumors Core


    Nov 14, 2011
    Isn’t iWork free?
  21. BMcCoy macrumors 68000


    Jun 24, 2010
    Hmm, I’d assumed an Apple Music style service, with a subscription.

    Free suggests Apple content only at this stage, with no plan to incorporate a portfolio of tv and movies, a la Netflix.

    Perhaps a two tier model in the future..?
  22. KeyMs92 macrumors regular

    Mar 26, 2015
    Maybe, but then they'll need to seriously beef up the pricing. I don't think they're making a lot of profit with Apple Music.
  23. sfobear macrumors member


    Nov 9, 2011
    San Francisco, CA
    "Carpool Karaoke: The Series" is/was popular? The one from Apple?

    Huh. Who knew. :)
  24. doboy macrumors 68020

    Jul 6, 2007
    You make a valid point, but that's cause it's crappy app. It's there to sell hardware and doesn't cost Apple much. Original contents/TV will cost much more than seldom upgraded software.
  25. djcerla macrumors 68000


    Apr 23, 2015

    Siri has the widest language support of all digital assistants. Apple Pay and other services are spreading, it takes time. I enjoy Apple Pay in Italy since last year, waiting for News.

    To topic: great news and a bold new strategy.

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