Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Apple to Offer Original TV Content Free to Apple Device Owners

MacRumors

macrumors bot
Original poster
Apr 12, 2001
51,004
12,544



Apple is developing a new digital video service that will combine the company's own subscription services and original television content with content from various media companies, reports CNBC.

Citing sources familiar with Apple's plans, CNBC says that Apple will provide Apple-owned and created content for free to customers who own devices like the iPhone, iPad, and Apple TV, with the television shows housed in the company's TV app.


Apple already offers its current popular TV show, "Carpool Karaoke: The Series" for free to all users within the TV app. "Carpool Karaoke" was initially limited to Apple Music subscribers, but was moved to the TV app as a free offering earlier this year.

The upcoming streaming service will also include subscription channels where customers will be able to sign in to access content from other companies like HBO and Starz. The channels will be similar to Amazon Prime Video channel subscription options, with customers able to access all of their content within the TV app rather than needing to download and sign into individual apps.

Apple has more than a dozen original television shows in the works right now, with the company aiming to produce television shows with broad consumer appeal that won't taint its brand image. For that reason, rumors suggest Apple is avoiding risqué content that avoids nudity, raw language, and violence.

Current shows run the gamut from sci-fi to comedy, with a full list of all of Apple's products available in our Apple TV roundup. Several shows have started the casting process, including "Serial," a drama about a podcast that reopens a murder case, an untitled space drama from Ronald D. Moore, and an epic world-building drama called "See."

Rumors have suggested Apple is spending $1 billion on original content in 2018, and according to CNBC's sources, the company has been seeking out "tent pole" franchises that could draw customers to a future Netflix-style subscription service.

Peter Stern, who joined Apple in 2016, is working alongside iTunes chief Eddy Cue to establish deals with media companies in an attempt to put together Apple's planned streaming service. Stern is said to have a lighter touch than Cue, with experience in the cable industry that could help him secure the content deals Apple has previously been unable to attain.

To go along with the video subscription service, Apple is also aiming to talk print media companies into joining Texture, the magazine subscription service that it purchased earlier this year. News organizations are reluctant to give Apple control of the subscriber billing relationship, a struggle Apple will need to overcome to establish a full newspaper and magazine subscription service.

Apple is planning to launch a revamped TV app in early 2019, which is likely when we'll hear more about its upcoming subscription plans.

Article Link: Apple to Offer Original TV Content Free to Apple Device Owners
 

palmerc2

macrumors 68000
Feb 29, 2008
1,618
679
Los Angeles
I figured they’d charge double.

Good move...I’m sure it’s driven by people considering moving to android, as a way to keep people in Apple's ecosystem.

As for me....it started with the first iPhone, then snowballed into everything Apple. Don’t see myself leaving anytime soon.
 
Comment

daanodinot

macrumors regular
Mar 26, 2015
215
358
Of course they will. Apple's original content is nothing more than a means to lure people in the Apple ecosystem. Once they're in, Apple can earn that $$$ via hardware sales.
 
Comment

oneMadRssn

macrumors 603
Sep 8, 2011
5,408
12,487
Europe
Kind of how Beats1 iTunes radio stations were free for all Apple device owners, right? (as in, free for a little while until they decided to make it not free soon thereafter).

EDIT: I was mistaken, Beats1 is still free. I meant the other radio stations that used to be free aren't since January 2016.
 
Last edited:
Comment

Rogifan

macrumors Core
Nov 14, 2011
22,230
27,926
Of course they will. Apple's original content is nothing more than a means to lure people in the Apple ecosystem. Once they're in, Apple can earn that $$$ via hardware sales.
Not what Wall Street will want to hear. Wall Street wants Apple to move away from hardware to so-called services and predictable monthly revenue streams.
 
Last edited by a moderator:
Comment

klunernet

macrumors member
Jul 14, 2011
66
194
Hoorn, NL
Not what Wall Street will want to hear. Wall Street wants Apple to move away from hardware to so-called services and predictable monthly revenue streams.
[doublepost=1539202406][/doublepost]What does that have to do with this story?

Yet Apple got to where it is, because of the hardware. Which they only started to begin with because they needed it for their software.

Wallstreet is not smart, nor creative, and invariably running behind the times.
 
Comment

Chew Toy McCoy

macrumors regular
May 13, 2016
205
5,287
I'm already offended by the lack of offensive shows. They will fail if they aim for nothing but the rated G crowd, or even PG for that matter. There's already too much competition and prematurely putting extreme limitations on content is a stupid business move. They're in such a bubble at Apple HQ that they actually believe this is a void that needs to be filled simply because it fits their wishful thinking.
 
Comment

doboy

macrumors 68030
Jul 6, 2007
2,876
1,479
"Citing sources familiar with Apple's plans, CNBC says that Apple will provide Apple-owned and created content for free to customers who own devices like the iPhone, iPad, and Apple TV, with the television shows housed in the company's TV app."

Haha, wishful thinking. Even a headphone dongle isn't free.
 
Comment

Rogifan

macrumors Core
Nov 14, 2011
22,230
27,926
"Citing sources familiar with Apple's plans, CNBC says that Apple will provide Apple-owned and created content for free to customers who own devices like the iPhone, iPad, and Apple TV, with the television shows housed in the company's TV app."

Haha, wishful thinking. Even a headphone dongle isn't free.
Isn’t iWork free?
 
Comment

BMcCoy

macrumors 68000
Jun 24, 2010
1,654
3,274
Hmm, I’d assumed an Apple Music style service, with a subscription.

Free suggests Apple content only at this stage, with no plan to incorporate a portfolio of tv and movies, a la Netflix.

Perhaps a two tier model in the future..?
 
  • Like
Reactions: LandRovers
Comment

daanodinot

macrumors regular
Mar 26, 2015
215
358
Not what Wall Street will want to hear. Wall Street wants Apple to move away from hardware to so-called services and predictable monthly revenue streams.
Maybe, but then they'll need to seriously beef up the pricing. I don't think they're making a lot of profit with Apple Music.
 
Comment

djcerla

macrumors 68000
Apr 23, 2015
1,906
8,271
Italy
Free to any user around the world except that they have to live in the US.

Apple is fast to get money from users worldwide but just deliver things for the US.

We are still waiting for Siri in our language. TV app, News app, apple pay, and a lot of ****.


Siri has the widest language support of all digital assistants. Apple Pay and other services are spreading, it takes time. I enjoy Apple Pay in Italy since last year, waiting for News.

To topic: great news and a bold new strategy.
 
  • Like
Reactions: V.K.
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.