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Apple to Offer Original TV Content Free to Apple Device Owners
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Oh yeah well, they can’t make me like it!
I am strangely on board with this. Apple gets a lot of mileage out of promoting the arts in its advertisements. I’d like to see them support artists in a more active role, ideally building a resource-centered community for amateur filmmakers trying to do their work on a students income. I know this is not that, but if they are to get there someday, these first steps at setting up a channel for Apple-sponsored work are a start in some direction.
I am strangely on board with this. Apple gets a lot of mileage out of promoting the arts in its advertisements. I’d like to see them support artists in a more active role, ideally building a resource-centered community for amateur filmmakers trying to do their work on a students income. I know this is not that, but if they are to get there someday, these first steps at setting up a channel for Apple-sponsored work are a start in some direction.
Businesses have to always be careful not to listen to The Street as an authoritative source on where they should go. The Street only cares about revenue in the short term and not the long term. Once a company starts to tank because the current fad on The Street dies off they shift to another company doing the new fad thing and move on.
Smart CEOs know that The Street can offer guidance, but they absolutely should not dictate your strategy. Otherwise, they'll be feasting on your carcass.
Exactly this.
I wanted to say this before I read yours:
Only available in the States.
swingerofbirch
macrumors 68040
I wonder if it'll be another reality show with Gwenyth Paltrow and Will.i.am.
This time they will take the magic of that show with the technology of push-downloading onto your device they did with the U2 album for an unbeatable combo that will rival anything Netflix can accomplish.
Even better? Watching it on your Apple Watch!
All that would be great, but I would settle for a good consumer notebook.
This time they will take the magic of that show with the technology of push-downloading onto your device they did with the U2 album for an unbeatable combo that will rival anything Netflix can accomplish.
Even better? Watching it on your Apple Watch!
All that would be great, but I would settle for a good consumer notebook.
Interesting if true. Usually it feels like the opposite - paying for everything on top - first thing that comes to mind is iCloud storage. 7+ years later and free tier is still 5GB (nearly unusable at this point). But they’re going to pour billions into developing content and give it away for free? I mean, I’d love it, especially if it just all shows up in the TV app, but seems odd.
Considering the constraints put upon the creators of Apple's content, it sounds like it's appeal will be very limited. Most of the great TV shows these days push boundaries in one way or another and banning strong language or riske content doesn't seem like the recipe for exceptional programming.
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Then ditch the iPhone and get an Apple TV, which doesn't seem unrelated at all.
Yeah.
I'm still waiting for:
- FREAKING QUICKTYPE KEYBOARD SUGGESTIONS (in Polish)*
- Multilingual Typing (with Polish), Contextual Predictions in Keyboard, Emoji Predictions*
- Siri in Polish
- TV Shows in iTunes in Poland
- ANY Siri on Apple TV (I EVEN CAN'T SET ENGLISH ONE(!))
- TV app, News app
- Apple Stores
- Up-to-date Apple Maps
- 3D buildings in Maps
- Transit in Maps
- Apple Pay Cash
- Apple Music Gift Cards
- Searchable Handwriting (Polish) in Notes**
** easily available and working great in MyScript Nebo https://www.myscript.com/nebo/ --- JUST BUY THAT DAMN COMPANY IF YOU CAN'T FIGURE IT OUT
* Available in Google and so many other 3rd party keyboards that I won't even bother to list them
/rant over ; )
If I was Apple, I would buy all rights to every sports league on the planet for worldwide broadcast. And boom, TV would be dead. Apple could clearly afford this.
Offer all of the iTunes content available to stream for a few £s a month as well. They must’ve thought of this too
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The catch will be obvious. Their original content will be awful. Most of the stuff they have commissioned so far is extremely niche. They have no production deals (e.g Netflix & Amazon with Marvel) so that's not going to help.
They're just so late coming to this. 5 years ago they'd have walked away with it, but now theres really no chance. Netflix has original high quality movies and shows coming out all the time, spending $8 billion in 2018 JUST on their own content. Add on all the licensed content and whatever Apple is doing here just looks like someones little pet project.
They're just so late coming to this. 5 years ago they'd have walked away with it, but now theres really no chance. Netflix has original high quality movies and shows coming out all the time, spending $8 billion in 2018 JUST on their own content. Add on all the licensed content and whatever Apple is doing here just looks like someones little pet project.
Originally I disliked Carpool Karaoke, but Apple presented it for so long now, that I eventually got accustomed to it and now after all these years even have to admit I got addicted to it.
So I am happy to learn that this AR’rd dope comes for free now.
Yeah yoohoo jamble bonga donga boom boom
(bis)
So I am happy to learn that this AR’rd dope comes for free now.
Yeah yoohoo jamble bonga donga boom boom
(bis)
It's only a game changer if Apple have decent content. Given the content they've created so far, and the limitations they've put on creators its likely to be very mediocre and/or crappy reality shows.
Not sure what Apple's long term goals are with trying to cultivate their own original TV content? Pure entertainment, to push an agenda, or they simply could not afford to pay $150 billion for Netflix or licensing deals were non-transferable.
There was an audio format war between SACD (Sony+Phillips) and DVD-Audio (everyone else) 5.1 music, but because of technology differences and Sony's overbearing licensing terms, neither format won. Sony even paid Rodger Waters to remaster Dark Side of the Moon in 5.1 (I have the SACD.)
I have always said Apple would have been better off trying to offer a Dolby 5.1 music subscription service, spending some of their cash hoard on remastering existing music and paying for new studio recordings in 5.1. The Apple TV 4K already supports 5.1 and 7.1 audio, has HDCP, etc. Add the ability to include visuals (music videos, concerts, and even AR/VR, etc.), and you have a guaranteed winner. Certainly has to be a lot less expensive than trying to develop original TV programming.
Maybe they are already headed in that direction, but it might take time for the technology to support their vision and to work out the licensing/royalty deals. Or maybe the owners of the existing content want too much in royalties that Apple had no other choice but to develop content.
Regardless, an Apple TV 10K with Dolby 7.1 and a VR headset to make me feel like I am in the action of a movie, at the concert, or on the field of a sporting event would be awesome.
There was an audio format war between SACD (Sony+Phillips) and DVD-Audio (everyone else) 5.1 music, but because of technology differences and Sony's overbearing licensing terms, neither format won. Sony even paid Rodger Waters to remaster Dark Side of the Moon in 5.1 (I have the SACD.)
I have always said Apple would have been better off trying to offer a Dolby 5.1 music subscription service, spending some of their cash hoard on remastering existing music and paying for new studio recordings in 5.1. The Apple TV 4K already supports 5.1 and 7.1 audio, has HDCP, etc. Add the ability to include visuals (music videos, concerts, and even AR/VR, etc.), and you have a guaranteed winner. Certainly has to be a lot less expensive than trying to develop original TV programming.
Maybe they are already headed in that direction, but it might take time for the technology to support their vision and to work out the licensing/royalty deals. Or maybe the owners of the existing content want too much in royalties that Apple had no other choice but to develop content.
Regardless, an Apple TV 10K with Dolby 7.1 and a VR headset to make me feel like I am in the action of a movie, at the concert, or on the field of a sporting event would be awesome.
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