Apple to Open New Flagship Store in Melbourne, Australia

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 19, 2017.

  1. fullauto macrumors 6502a

    fullauto

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    Location:
    Brisbane
    #26
    Melbourne is what Sydney used to be.
     
  2. gee912 macrumors newbie

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    Dec 6, 2016
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    Europe
    #27
    They are moving to another part of Fed Square because the space is too small for them. So as far as I have read they are happy about moving to a bigger space.
     
  3. anthorumor macrumors 6502a

    Joined:
    Jun 16, 2009
    Location:
    Sydney, Australia
    #28
    Where's the Apple Park like architecture? Melbourne deserves better (though it would be better to leave it as open public space, and make the Apple Part subterranean, like Apple theatre.)
     
  4. dav1dd macrumors regular

    dav1dd

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    Oz
    #29
    So much for making Australia great again
     
  5. Mlbkiwi macrumors newbie

    Mlbkiwi

    Joined:
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    #30
    --- Post Merged, Dec 20, 2017 ---
    #applebox - Yuk!
    --- Post Merged, Dec 20, 2017 ---
    #applebox
     
  6. JoshBoy macrumors 6502

    JoshBoy

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    #31
    Hold on while I take a photo of our harbour sir

    (Drops the mic)
     
  7. entropys macrumors 6502

    entropys

    Joined:
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    Location:
    Brisbane, Australia
    #32
    I am not from either city, but I can tell you Melbourne people are constantly carrying on about Sydney, while Sydney people just don’t care about Melbourne, or anyone else for that matter.
    Melbourne people have issues about Sydney. The Jan Brady of Australian Cities.

    Back in topic, the existing art gallery is ugly, most of the Square is ugly, typical architectural wankery. I doubt anything Apple will do can improve it. The only good thing about the idea is it is annoying the hipsters.
     
  8. ohbrilliance macrumors 6502a

    ohbrilliance

    Joined:
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    Location:
    Melbourne, Australia
    #33
    I guess it depends on the circles you keep. I'm from Melbourne and have the opposite experience.

    Fed Square has been controversial, but it has grown on Melburnians. I'm not sure if your annoying hipsters comment would hold. Perhaps our hipsters are different from those up north?
     
  9. jbizzybeetle macrumors 6502

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    #34
    looks like a “suspended” early clamshell notebook.
     
  10. roundaboutmusic macrumors newbie

    Joined:
    Sep 13, 2012
    #35
    Interesting anecdote, a shame it doesn’t gel with the quote you posted where in this very thread about Melbourne, someone brought up Sydney.
     
  11. jezbd1997 macrumors regular

    Joined:
    Jul 8, 2015
    Location:
    Melbourne Australia
    #36
    I used to live in Sydney and nothing can beat the city/harbour there. Melbourne sucks.
     
  12. Macyourdayy macrumors regular

    Macyourdayy

    Joined:
    Sep 9, 2011
    #37
    I expect it's a joke Joyce. I can't believe it was necessary to comment on.
    --- Post Merged, Dec 20, 2017 ---
    What award did anything in Fed Square get? I thought Melbourne lost a bet with that, but at least it opened the area a bit and dumped that ugly 60's edifice. I get losing public space for retail, but if I hear "installation" again, I'll lose it big time. At least the Apple Store will be a sort of public space, and you're not obliged to purchase anything, you get free, proper wifi, air con, as well as harass "geniuses".
    --- Post Merged, Dec 20, 2017 ---
    That ship sailed a long time ago. How many languages do you know?
    --- Post Merged, Dec 20, 2017 ---
    It'll be either overcrowded or hot. Btw, that's an "artists" impression.
    --- Post Merged, Dec 20, 2017 ---
    I remember seeing renderings of one at the corner of Toorak and Chapel on this very site.
     
  13. knzVZyxf, Dec 20, 2017
    Last edited: Dec 20, 2017

    knzVZyxf macrumors newbie

    knzVZyxf

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    #38
    Apple's new "town square" store design seems even more forced when inside an actual existing town square... people already gather in Fed Square to meet, attend free concerts, hang out....

    Why is this store necessary in this precise location?
     
  14. smacrumon, Dec 20, 2017
    Last edited: Dec 20, 2017

    smacrumon macrumors 68030

    smacrumon

    Joined:
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    #39
    Federation Square is a public cultural space in Melbourne, Australia. The site and buildings were built and paid for by tax payers of Australia.

    Apple plans to demolish the Yarra Building at Federation Square that houses the Koorie Heritage Trust which provides a unique range of programs and services to promote, support and celebrate the indigenous Aboriginal culture of South-Eastern Australia.

    Apple is a company that engages in profit shifting to reduce the amount of taxes it pays in Australia. Apple’s very complex tax arrangements in Australia saw it only pay $118 million in tax although Apple’s income in Australia was $7.6 billion (2015-2016), an effective tax rate of 1.55%. The decision to build this new store in the culturally significant site is completely disgraceful. It’s a sick and poorly planned idea by Apple. It’s an embarrassing look for the Apple brand.

    Apple, sure, build a store in Melbourne, expand, BUT DO NOT demolish public and culturally sensitive buildings in the process of expanding your stores. Do not build on culturally significant spaces such as Federation Square.

    WRONG and stupid choice of location, Apple. Correct this mistake at once! Reverse your decision.

    I've never seen so much opposition to an Apple store but Twitter is on fire with complete opposition to the new store in Australia.

    https://twitter.com/search?q=apple+federation+square
     
  15. Cesar Battistini macrumors regular

    Cesar Battistini

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    Brazil
    #40
    They will just relocate! I think Apple paid very well for the building!
    --- Post Merged, Dec 20, 2017 ---
    Because theres people there. And its a store that will add to the landscaping
     
  16. smacrumon macrumors 68030

    smacrumon

    Joined:
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    #41
    The new Apple store adds nothing to Federation Square in Melbourne. In fact, many would argue, this Apple store would completely degrade the area entirely.

    The Yarra Building at Federation Square houses the Koorie Heritage Trust which provides a unique range of programs and services to promote, support and celebrate the indigenous Aboriginal culture of South-Eastern Australia.

    The location is completely wrong. It's a public cultural space, not a commercial multinational retail space. Whether or not Apple payed for it is irrelevant. In fact, Apple won't disclose the arrangement of the transaction.

    Apple can not just come along and demolish a publicly funded building in a public area. There has ben ZERO consolation according to the reports.

    Its seems the people there are ready to fight this and stop the current building being demolished and stop Apple constructing the new building in that area.
    --- Post Merged, Dec 20, 2017 ---
    I've visited both cities and both are actually equally really nice in their own unique way, they are quite different in my opinion. I know the Federation Square area well, and an Apple store there would really rubbish the area completely. The space is not retail or corporate, it's a public community space. Someone at Apple has not done due diligence on the area when planning this.
     
  17. Cesar Battistini macrumors regular

    Cesar Battistini

    Joined:
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    #42
    There you go

    "The Koorie Heritage Trust moved into the Yarra Building just two years ago.

    But its chief executive Tom Mosby said it was already outgrowing its current space and had been assured there would be a new, larger site within Federation Square."
    --- Post Merged, Dec 20, 2017 ---
    Again research before you say things

    The Koorie Heritage Trust moved into the Yarra Building just two years ago.

    But its chief executive Tom Mosby said it was already outgrowing its current space and had been assured there would be a new, larger site within Federation Square.
     
  18. smacrumon macrumors 68030

    smacrumon

    Joined:
    Jan 15, 2016
    #43
    I've done my research. See #39

    And so what exactly? The Koorie Heritage Trust is currently there. Whether or not it moves again is irrelevant. If it does move, another community focused organization will move in to replace it, not the McDonald's of the tech world.

    Apple should not be demolishing a publicly funded building.
    Apple should not be planning a new store in a cultural precinct. Federation Square is a cultural hub focused on arts and community. Apple plainly is a multinational corporation focused on profits. Apple should set up shop somewhere else in Melbourne. The central retail and business district is just one simple idea for Apple to investigate further.

    Completely dumb plan by Apple.
     
  19. nutjob macrumors 6502a

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  20. Cesar Battistini macrumors regular

    Cesar Battistini

    Joined:
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    Location:
    Brazil
    #45
    They will generate 200 new jobs! And bring in more income for the population! And they add more than just a store! it's a gathering place, with classes and pocket shows and a new observatory deck.

    It's nothing like mcdonalds who just subtracts from a persons life.
     
  21. smacrumon macrumors 68030

    smacrumon

    Joined:
    Jan 15, 2016
    #46
    Apple can move to the central business district and still bring in those "new jobs" and "more income" or whatever is claimed about this new store.

    Respectfully, that's very incorrect. Apple is not more than just a store. Apple is simply a retailer, focused on profits. All the other "community" engagement and events Apple holds at its stores, also known as marketing, are all geared towards supporting the Apple brand and promoting Apple branded products and services.

    Apple is not a gathering place either. Federation Square is already Melbourne's gathering place. The art galleries, theatres, performance spaces currently at Federation Square are truely community focused. Believe it or not, Apple is the McDonald's of the tech industry and the community in Melbourne according to the reports do not want an Apple store in Federation Square. The community there do not want Apple to demolish a public funded building.

    Apple should shut down its planned Federation Square store and consider opening somewhere in the central business district.

    The planned store in Federation Square is a public relations disaster for Apple.
     
  22. Tech198 macrumors G4

    Joined:
    Mar 21, 2011
    Location:
    Australia, Perth
    #48
    Closer to home..

    If Apple are planning to cease all Authorized Apple Re-sellers to substitute more Apple stores here, that could work.

    Just build one in Perth, Nedlands, to replace Nextbyte and i will go :)
     
  23. knzVZyxf, Dec 20, 2017
    Last edited: Dec 20, 2017

    knzVZyxf macrumors newbie

    knzVZyxf

    Joined:
    Oct 19, 2017
    Location:
    Germany
    #49

    The fact that it's a busy square would be of benefit to Apple, but not to the people of Melbourne, and pretty buildings do little to enrich people's lives.

    I am not against Apple's right to sell its products, but this location stinks. There are surely other commercial locations on busy streets in Melbourne that Apple could choose to build on. This one already has a use - it's public space.
    --- Post Merged, Dec 20, 2017 ---
    I also find it kind of absurd that Apple, extreme tax minimisers, are somehow free to purchase land paid for by Australian taxpayers and replace it with a faux-public space to sell expensive gadgets o_O
     
  24. actcyclist macrumors regular

    actcyclist

    Joined:
    Jun 10, 2017
    #50
    The Facebook page for the Premier of Victoria https://www.facebook.com/DanielAndrewsMP/posts/1620421274689069 shows what happens if you do a secret deal with a "tax dodging" multinational company that "peddles flimsy Chinese junk, made with slave labor, repackaged Samsung parts and resold to morons who are impressed by marketing" to take over public space, without public consultation.
     

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