While I love Apple products, have been waiting for an iPhone for god knows how long and would happily give my almost new Nokia 8800 Sirocco for one, I just cannot stomach going with 02. I, and many people I know have had enough problems in the past, for one thing, their customer service is one of the worst around.
I have to say, I am very surprised Apple didn't go with Voda, they seem perfectly suited both in style (I'm sorry but the thought of a geordie voice on an 02 advert announcing an iPhone makes me laugh)and their customer base (young and 'HIP')
And as for it being a non-3G phone in the UK....are you serious??????
I'm not predicting by any means that it will fail if it is not 3G, only a moron who completely underestimates Apple's brand loyalty would do that

, i'm just saing it could be much more of a success if it was 3G
I am now going to get some sleep, because this is making me feel ill.......