Apple to Sell Lion on USB Thumb Drive Starting in August for $69

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Apr 12, 2001
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In Apple's press release for OS X Lion, the company revealed that they will be selling OS X Lion on USB Flash Drive as well starting in August:
Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store® (www.apple.com) for $69 (US).
This should allay concerns about those who can't easily download Lion using their home internet connection, or may want some sort of physical media.

Article Link: Apple to Sell Lion on USB Thumb Drive Starting in August for $69
 

dscuber9000

macrumors 6502a
Sep 16, 2007
665
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Indiana, US
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Good for people who need to upgrade a lot of Macs at once. I didn't think Lion would always be download-only.
 

rorschach

macrumors 68020
Jul 27, 2003
2,064
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I wonder if this is how they will be distributing the up-to-date copies as well.
 

Ivan P

macrumors 68030
Jan 17, 2008
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I think it's great they're going to offer a physical option - the part I cannot understand is how it apparently asks for a $40 markup? Sure I understand production and distribution costs, but they managed to ship Snow Leopard on a disc for only $29 a couple years ago, I wouldn't imagine a ~4GB thumb drive to cause that much of a price increase.
 

t0rr3s

macrumors 6502
Dec 23, 2010
471
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Apparently the thumbdrive can transform into a 3d lion ala transformers.
 

seamuskrat

macrumors 6502a
Feb 17, 2003
884
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New Jersey USA
It is pricey but a workable option.

I am sure there is a $ penalty for the engineering, packaging and manufacture of the device plus a penalty for the holding to older tech.
 

radiogoober

macrumors 6502a
Jun 7, 2011
972
1
Of course this is welcome news. In the other threads, people have been crying for months about some weird hypothetical case where they can't download Lion and need a physical copy. Now, I'm sure they'll find something new to complain about, ie the price, or that it's not on a DVD, or something else.

I'm glad to read this!
 

0007776

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Jul 11, 2006
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I'm glad they're offering us that. I might go for it, but at that price I might just go and download it at an Apple Store if there is an easy way to make a physical backup of the download. I understand some markup for the additional costs of packaging and shipping, but it can't be too much. I would expect a $10-15 markup.
 

AJClayton

macrumors 6502a
Jan 9, 2007
575
331
Dorset, England
It's a sensible solution. Perhaps it's one that Apple have decided on retrospectively after the negative feedback but whatever is behind it, well done to them. It'll solve the problem for those who either can't or don't want to download the OS and paying a premium for that is fair enough IMHO.
 

Jolly Jimmy

macrumors 65816
Dec 13, 2007
1,357
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This was obviously going to happen. Now all the 'get a better internet connection' fools can finally shut up.
 

Scottb8888

macrumors newbie
Jul 20, 2011
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Family Pack

Anyone know if they will have a family pack to upgrade multiple macs as in the past?
 

gregoryhargis

macrumors newbie
Jul 20, 2011
1
0
i'm pretty sure apple is just doing the price hike because they want to discourage people from buying the physical OS and instead use the Mac App Store to download it. They've been doing this for years by taking away CD/DVD drives in things like the Macbook Air and now the MacMini. They want to move everyone into digital downloads, and one way to push people is to make it more expensive to purchase a hard copy.
 

AmbiguousNinja

macrumors regular
Jun 15, 2011
235
0
I wouldn't mind getting Lion a month later if I get a USB. If it's the same model as the ones that come with the Macbook Air, it's well worth the $40 in my opinion.
 

bagelche

macrumors 6502
Nov 2, 2007
434
0
Western Mass.
It looks pricey, but I'd assume this is a full install even for those on pre-SL systems. That'd be the price of Snow Leopard + Lion + well, a premium.

(and yup, I know the SL upgrade disk would do a new install).
 
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