just finished reading these post and i must say, very interesting opinions.
so here is my take on all this...
first off, anyone who thinks apple is in their own bubble, or is oblivious to the outside world is in a bubble of their own. steve jobs once said something to the affect that "apple isn't a software company, they are a hardware company". i would even go so far to say that apple is neither. they are a marketing company. and a damn good one at that. they just happen to manufacture all the stuff they market. the fact everyone is reading this attests to that. they like to throw out little tidbits of info and sees how the market reacts before doing anything major that may tarnish their matte aluminum and glossy glass finish. we are essentially their guinea pigs. this is why they have "announcements" on major products so they can listen to the chatter on what people think. i do wish they would break out of their "do it the apple way...cuz we said so." mentality though. how about "do it the apple way, cuz its the best way"?
second of all, for anyone in the know in other venues of software technology. we knew this was bound to happen. for people like myself who are vm (virtual machine) junkies. this device is a must for virtualizing lion under the new license agreement. (note: i said license agreement, not that its not technologically possible via other means). the new versions of vmware vsphere and fusion will be supporting lion, but snow leopard is not supported (except for server). so the catch, how does one install lion as a vm if they need snow leopard first? you know have your answer.
as far as the cost. anyone trying to justify the price tag is wasting their time. i mean apple has been know to charge $400 - $500 for hard drive upgrades in the bto macs, for the same item that can be bought online or best buy for $100 - $200. like other said, the $29 for 10.6 + $29 for 10.7 and then of course the marvelous marketing packaging and design of the key. which all must admit, will be the coolest looking usb around. apple motto = truly amazing form + a pretty good amount of function.
about the download from the mac app store. if anyone thinks apple does this as a "service" to its customers is in another bubble. this is strictly an anti-piracy tactic. several years ago, i had said the only way to mitigate piracy or bridle it back would be to eliminate physical media and digitally sign every single copy for specific users. now technology has come far enough that this is possible without being a hindrance to the consumer. this is how apple can justify the $29 cost. this again is all marketing, sell one for $1,000,000 or 1,000,000 for $2?
lastly about the guy who thinks the mac app store is apples evil plot to control the world. are we to believe he has no ipod, no iphone, no ipad, or apple tv or has ever used itunes in anyway shape or form? i don't like the mac app store concept much either, but its all the same apple-id / itunes database and follows the same process. as far as i know, it requires at least two clicks to buy something from either app store. three if you count actually needing to "open" the app store to begin with.
i think thats about it. didn't realize this post was gonna be so long winded...