Because then everybody will request the price increase and all of a sudden the iTunes store looks less attractive.
If this is a margins issue for Apple, then we have the following.
Apple currently takes .55, which is 27% of the revenue.
27% of the $4.99 = $1.34
Which means that at that %, NBC would want $3.60 per episode.
If it is currently making $1.45 per episode, then Apples claim that they wanted more than double the current wholesale price holds true. According to these figures, its around 2.5x the current price.
So if NBC did want more than double, then these figures are entirely realistic , based on Apple maintaining existing margins.
Exactly my point! Apple doesn't seem to want to change from their current pricing scheme. So I guess I have no clue as to what you're saying.