The more I read into this article, the more BS it sounds.
Let's consider this for a moment: it says logic boards replacements would be dealt in house. Can someone refer to me ANY other device or service that actually replaces logic boards rather than just the entire device? Even the worst of warranty programs will replace the device rather than the logic board. Replacing this alone is FAR too costly and replacing it opens the door for further issues. So I definitely call BS on that point.
Secondly, the geniuses already have a tool to run diagnostics on iPhones and other devices. They use it whenever someone takes a device in to be serviced. They can even use it remotely over the phone and have you send diagnostics to the phone advisor. Check it out on the apple warranty website, it's pretty easy to find.
Third, the point on the sleep wake buttons. These are often part of the frame and replacing them is not simply as easy as putting a new one in. I suppose you could but it's a long job for such a small thing.
Oh and to the person saying it could be good cause even oow iPhones with faulty home buttons could be fixed for 29 bucks, consider this: Apple right now charges 29 dollars (+tax) to just replace the back of the phone 4/4s. This is simply removing two screws, sliding the panel up and putting another one on and re-screwing. Do you REALLY think they'd charge 29 bucks to do that for a job that requires removing the entire logic board, speaker, vibrate motor, wifi antenna, plus the 20+ screws that are all under 1.5mm? Not to mention carefully peeling the ribbon cable, then reapplying adhesive for the new ribbon cable? Anyone who has actually worked on iPhones or any mobile phones for that matter knows this is crap. Perhaps they discussed it, but I highly doubt it'll become a reality.
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Ever consider that rather than "saving $1 billion," Apple is looking to drive $1 billion in waste OUT of their supply chain, by doing in-house repairs rather than sending the devices back overseas to be refurbished?
Sounds like a smart business move to me. Why throw away a billion dollars for nothing? As long as the repairs done in-house are done properly, I don't see what the problem is. And you get your own device back, with all your information, rather than someone else's old device, with their information possibly still on it (which has been mentioned in this thread).
Obviously there was a reason the refurbished units were refurbished. Could have been one of many issues. And who here has visited a refurb center to say with certainty that the work being done there is far superior to the work being done in stores?
The billion dollars being thrown away could be used for more R&D, hiring top people away from other companies, developing better software, building new data centers, etc.
It's hardly throwing away or "for nothing" when it keeps customers coming back for your new products. Not to mention the fact that it keeps customers within the eco system and keeps them loyal to your brand. Could save them 1 billion (if true) in the short term, but long term may end up costing them billions more.
Also, I don't get how people keep bringing up losing information. I'm sure it happens, but isn't that what iCloud is for?