Apple Tops Greenpeace Clean Energy Index Based on Renewable Energy Initiatives

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, May 12, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple continues to set the bar among technology companies for its commitment to running its worldwide operations on renewable energy, topping Amazon, Facebook, Google, HP, IBM, Microsoft, Oracle, Yahoo and other large corporations in Greenpeace's Clean Energy Index included as part of its 2015 Click Clean Report [PDF].
    The annual report is based on energy transparency, renewable energy commitment and policy, energy efficiency and mitigation, and renewable energy deployment and advocacy, all categories in which Apple received an A, the highest score awarded. Apple was the only technology company with a perfect scorecard in the report.

    Greenpeace has been evaluating the energy demand of the internet and internet-related companies since 2010. The non-governmental environmental activist group was critical of Apple's environmental record for several years, and remained skeptical about the company's early push into renewable energy sources, but started recognizing and commending the iPhone maker for its efforts beginning last year.

    Apple shared its 2015 Environmental Responsibility Report in April, reflecting on the company's environmental progress during the 2014 fiscal year. The report highlights that 100% of the company's U.S. operations and 87% of its global operations are run on renewable energy. The report also reveals that Apple emitted 34.2 million metric tons of greenhouse gas emissions during the 12-month period ending September.

    Greenpeace's full-length 2015 Click Clean Report [PDF] offers in-depth information about environmental initiatives that Apple and other technology companies have been undertaking, renewable energy for the cloud, powering data centers with renewable energy, a road map to a green internet and more. It also explains the methodology behind its letter-based scoring system.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Apple Tops Greenpeace Clean Energy Index Based on Renewable Energy Initiatives
  2. dannyyankou macrumors 604


    Mar 2, 2012
    Now that's something the other companies can't copy.
  3. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    It seems almost humorous that Oracle powers 50% of their operations with coal, as if they're an 1800s industrial age company. And what's up with Amazon's "transparency" grade? Are they actively hiding their energy initiatives (or lack thereof)?
  4. iWillNotUpgrade, May 12, 2015
    Last edited: May 12, 2015

    iWillNotUpgrade macrumors newbie


    May 12, 2015
    Key reason why I value Apple more highly than the competitors.

    Surely, there's lots of room left for improvement but at least they're taking strides in the right direction.
  5. NachoGrande macrumors 6502a

    Mar 30, 2010
  6. Daveoc64 macrumors 601

    Jan 16, 2008
    Bristol, UK
    They just don't state what they are doing in this area. Most of the companies listed view it as a selling point.
  7. ToroidalZeus macrumors 68020


    Dec 8, 2009
    Was just about to say this.

    Apple: 100% of manufacturing Coal (in China).
  8. ravenstar macrumors regular

    Jan 12, 2005
    I'm curious, how is Apple achieving its 100% renewable energy rating? I know they've installed huge banks of solar panels, but those only work during the day. Are they storing enough energy to power their data centers though the night? Or are they drawing from other sources like wind and hydro to make up the difference?

    Or, are they over-producing power from solar during the day and then taking back from the grid when solar isn't sufficient?

    If the latter, while I applaud their effort, it's not really 100% clean.
  9. Iconoclysm macrumors 68020


    May 13, 2010
    Washington, DC
    And now, let's look at their really, why are you rolling your eyes? They're doing better than everyone else.
  10. Iconoclysm macrumors 68020


    May 13, 2010
    Washington, DC
    Actually, that would be 100% clean and possibly even cleaner than 100%.
  11. patrickcwelsh macrumors member

    Jan 5, 2015
    Atlantic City, NJ
    I wish they would.
  12. Tiger8 macrumors 68020

    May 23, 2011
    Oralce has bought over 100 MASSIVE companies over the past decade or so, no wonder why it's all over the place.

    Rumor has it they are buying SalesForce too :confused:
  13. bbplayer5 macrumors 68030

    Apr 13, 2007
    This is one thing I want every company to copy.
  14. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    True...too much plastic in the world i tells ya...

    They have stats for everything now-days :) and looks like Microsoft bombed out.
    Yay.. Apple :apple:

    Not gonna say any stats can be rigged in someones favor..... but :apple: has been doing good here also i'm shocked there is that a big of a difference ?

    ...then again... it's also not surprising either
  15. DavidTheExpert macrumors regular

    Apr 20, 2012
    I wonder if this has any impact on their public relations whatsoever. I see that Amazon is one of the worst ranked on the chart, but I have absolutely no intention of stopping using Amazon.
  16. phillipduran macrumors 65816


    Apr 30, 2008
    Screw clean energy. We need cheap energy. Please use coal! Debt, massive unemployment, businesses clearing out and moving to other countries because of high energy costs.

    Not using coal is gutting America financially. If this isn't realized soon, this country is going to fall apart.

    It's as simple as that.
  17. AlecZ macrumors 65816


    Sep 11, 2014
    Berkeley, CA
    Yeah, they can.
  18. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    Yes Apple's manufacturing in China is dirty (along with the rest) and pollution levels in China keep growing, but everyone always forgets about this because Apple is perfect in many people's eyes.
  19. AlecZ macrumors 65816


    Sep 11, 2014
    Berkeley, CA
    Interesting how nuclear power is considered non-clean on these charts.
  20. InuNacho macrumors 65816


    Apr 24, 2008
    In that one place
    So we should continue our AMERICAN QUEST for leveling mountain tops, starting decades long underground fires, and making entire regions of the country uninhabitable for the next thousand years?
  21. crsh1976 macrumors 6502a

    Jun 13, 2011
    Of course Apple get a 100% clean energy score - they rent out facilities and hire shipment companies to move products around the world by air, sea and ground.

    They don't directly own any of this, so they're technically not responsible for any sort of pollution or toxic wastes.

    If all we count are a handful of office buildings with some solar panels, and where paper/used water get recycled in some way, then yes I guess they score 100%.

    This greenwashing stuff makes me gag.
  22. dannyyankou macrumors 604


    Mar 2, 2012
    But they don't want to.
  23. bcc2k macrumors member

    Jul 1, 2013
    Actually I hope that they are copying that :)
  24. gnasher729 macrumors P6


    Nov 25, 2005
    Could you please post some reliable sources for that?


    It's clean until something goes wrong. When something goes wrong, it is very, very, very unclean.
  25. Gav2k macrumors G3


    Jul 24, 2009
    Regardless of the findings green peace needs to look at there own practices

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