Personally,
(I know you all have been waiting to hear my verdict)
I've always liked SGI's approach. They don't have many different models at a given point in time, but each one stands out. Indy, Indigo, Iris, Fuel, Tezro, Octane, et cetera.
Why wouldn't Apple do the same thing? The Cat theme has obviously worked well for OS X. "OS X Tiger." Or just "Tiger" when we already know what is being discussed, or Panthera tigris if you're an *******.
Why not pick a theme and go with it for the machines? Mythology is a fertile field. Two cores? Gemini. Three cores? Cerberus. Up to 128 hot-swappable cores? Hydra.
Or something that (according to heathen Apple detractors) personifies the Apple crowd in a way with which we can more easily identify? The Mac Double-Grandé Lattécino? Or, for those still into the PPC scene, the Mac'swell House?
We can use the I Ching. Or expressive phrases: the Mac Thuper-Duper! the Mac Daddy! the MacHeath, He's a Sailor! The Brecht reference might be particularly welcome to a group of people rapidly losing their superiority complex.
I liked codenames and still do. Who doesn't get excited at the thought of an original Butt-Headed Astronomer sitting on their desk? Or the always roomy and delectably lickable Yosemite? What Apple can do is make these codenames more of a public reference system. Powerbook G3 series? iMac Intel early 2006? WTF? No! We need the Dual Keira, the Winona Pro, the MadeleineStoweBook for old Road Warriors, and the, uh, whatever women and gay men look for in a sex object.
Seriously! iMac? Mac Pro? MacBook? MacBook Pro? Mac Mini? That's the most sterile, uninteresting, uninspired **** I've ever heard of. Perhaps we can rename associate's and Ph.D's to Degree Mini and Degree Pro while we're at it! He's not well-hung, that's a Penis Pro! That kid isn't microcephalic, he's simply stuck with a Cranium Mini!
I feel like it's a restriction placed on how I can describe my computer to another person. It makes no difference to me -- I know Orion, just like I know Neptune and Lilith et al. But when I respond to the question "What kind of computer do you have?" I feel immediately confusing. "It's an iMac early 2006. The twenty inch, with the 256MB RAM. No, not the G5, the Core Duo. Yes, Intel. Oh, uh, it runs OS X. Well, it's white and weird-looking. No, I mean--" and so on.
This isn't a "grab Kalisphoenix, he's foaming at the mouth" sort of thing. I'm just saying that this minimalist naming scheme seems rather dissonant with the "Every Mac model is a tribe of its own, separate from other Macs that preceded and followed it, with its unique strengths and weaknesses" thing that is attractive to me about Apples. For instance, the Yosemite. Very odd machine. Poopy IDE controllers in the first batch. Firewire, but no target disk mode or firewire booting. And so on. If you say, however, a Powerbook G3, I say "G3 or G3 Series?" And 99% of the time, the person says, "Uh, it's a black one. With a G3, whatever that means. It's like the 3rd Powerbook they made or something."
P.S. I mean, God! Lamborghini names their cars after friggin' cows! And they sound great! Let's pick a language and take names from their cows! Anything! God! Orwell was right! Pretty soon we'll have the GoodMac, the DoubleGoodMac, and the DoublePlusGoodMac! ****!