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I think Apple is playing the long-game on AirPlay(which this dongle doesn't support). Airplay is now standard on every new major brand TV(and lots of lesser brands). Making every box/dongle support Airplay actually makes things more complicated.

Chromecast is nearly non-existent as a built-in on TVs(the exception being Android Sony TVs).
 
Apple can make the Apple TV app for a $50 device, but it can't make a $50 Apple TV?

*sigh*
The new Chromecast is not a $50 device, but a $50 fraud full of ads, dropped audio, and a software update that briefly killed the voice activated remote. By the time you do the mods to get the proper storage, sideload the apps, you might as well buy the 4K. And this is BEFORE we talk about Atmos content.
 
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Apple is thinking in terms of profit so let other companies subsidize the low cost $50 device while profiting off of delivering service. Doubt you're going to see a $50 Apple TV device.
Those $50 devices are super slow and clunky. Don’t think Apple would want to put out such a cheap product just to compete.

What they really need to do is release a real TV already.
Apple is thinking in terms of profit so let other companies subsidize the low cost $50 device while profiting off of delivering service. Doubt you're going to see a $50 Apple TV device.

Okay so it's not $50. But it's perhaps $99? Look we all know they're the masters at scale and can still make their margins. Some of you may remember the iPod Shuffle sold for $49.

As far as performance, naturally, it would have meet an Apple standard. I wouldn't expect any less from Apple.
And I'm suggesting this an addition to a full set-top AppleTV like we have today.
 
So the cheap ATV costs Apple say $40 per unit to make, design, develop and sell, the retailer takes say $7 and Apple make $3 per unit. Then you have a low cost apple device, that's soon out of date, doesn't work well and has to compete with Chromecast and FireTV 4K, if they get in a price war they could end up selling at a loss.

I can't see the "money on the table is worth the effort." Plus a cheap, low quality device might be worse than the Chromecast/Firestick and devalue the Apple brand, even if it can compete (and I can see Google and Amazon lowering their prices and a race to the bottom ensuing.) , how long will it last before its outdated, and purchasers feel they have been "shortchanged"? Quality brands don't usually end up "chasing the (low end) money on the table."
To summarise It would be poor business sense, I would rather see a new ATV, with a bias towards gaming, with an M1 SOC, 128 (minimum) storage etc, rather than a cheap $50 device.
Yeah, please tell that my HomePod mini
 
The Chromecast with Google TV is great. Has all the apps I could ever want and only cost a fraction of what the overpriced Apple TV 4K costs, and it has a functional remote instead of whatever the hell that thing is Apple includes.

As for the Apple TV+ app, I wish more app makers would let you log into multiple accounts on the same app the way Apple does. I can now easily access my iTunes purchases from one account and then seamlessly switch to Apple TV+ content on another account. As long as Apple keeps giving a free year for each hardware purchase, I'll continue to create new Apple IDs to take advantage of it.
 
What they really need to do is release a real TV already.

While I think that would be cool, I doubt Apple will do that for the same reason they won't do a $50 Apple TV dongle. From my understanding the margins on TVs are pretty low, the panel costs/R&D to create them dominate the price. There isn't much room for Apple to extra enough margin out of it to make it worth it to them. I feel like this is the same reason they got out of the computer monitor business there for a while also. But we'll see I guess, like I said I think it would be cool if they did make one.
 
Okay so it's not $50. But it's perhaps $99? Look we all know they're the masters at scale and can still make their margins. Some of you may remember the iPod Shuffle sold for $49.

As far as performance, naturally, it would have meet an Apple standard. I wouldn't expect any less from Apple.
And I'm suggesting this an addition to a full set-top AppleTV like we have today.
You might remember the ATV that sold for $99 ;) (still better than the current chrome cast though IMHO)

The $49 shuffle was not a "cheap" device back then for what it did compared to the competition.
 
I wonder If Google will release a new Chromecast that support AirPlay?

Or do Apple not enable such a product for certification ?
 
There is ZERO chance of me having Amazon, Google, Facebook hardware in my house. I place value on my privacy.
 
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Take a loss on the hardware. Build up services more. They can afford it.
I have Netflix. I also have free local TV.
I am NOT paying for any other "subscription" services.
I also do not have any "In App purchases" Apps on any of my devices, though I do have a lot of paid for Apps.
 
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Take a loss on the hardware. Build up services more. They can afford it.
They can also afford to give everyone in the US a free iPhone for the same reasons.

Apple does not function like that. Sure they want to make more profit on Services, but that kind of hardware is not the type of experience they want to offer their customers.
 
True. But they're leaving so much money on the table by not having their own $50 device.
Not really.

Take Roku as an example. They sell devices that range in price from $29.99 (Roku Express) up to $179.99 (Roku Smart Soundbar). In their most recent 3rd quarter, their streaming players brought in revenue of $132.4 million, gross profit of $20.2 million, and gross margin of 15.2%. And this was only because they introduced a couple new devices during the reported quarter -- Roku Ultra for $99.99 and Roku Streambar for $129.99.

In the prior quarter (Q2 2020), before they released those 2 new devices, their streaming players brought in revenue of $111.3 million, gross profit of $8.4 million, and gross margin of 7.5%.

If Apple released a $50 Apple TV, I don't think it would make a material difference. The streaming device market is a very low margin business. I doubt Apple's interested in a race to the bottom of selling cheap low-end devices.
 
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They can also afford to give everyone in the US a free iPhone for the same reasons.

Apple does not function like that. Sure they want to make more profit on Services, but that kind of hardware is not the type of experience they want to offer their customers.
Kind of a big difference between a phone and a sub$50 device.
 
I have Netflix. I also have free local TV.
I am NOT paying for any other "subscription" services.
I also do not have any "In App purchases" Apps on any of my devices, though I do have a lot of paid for Apps.
Ok. So don’t subscribe to anymore. I don’t see how this is relevant to Apple services.

Many peoples subscribe to mult services and this is a great way to expand that. Cheap device. More people try Apple. See the software. Join the ecosystem.
 
I think Apple is playing the long-game on AirPlay(which this dongle doesn't support). Airplay is now standard on every new major brand TV(and lots of lesser brands). Making every box/dongle support Airplay actually makes things more complicated.

Chromecast is nearly non-existent as a built-in on TVs(the exception being Android Sony TVs).
I've been a big fan of Airplay showing up on more TVs. I recently switched to Apple Music from Spotify (due to Apple One), so having Airplay on my TV was great for allowing me to play music on my receiver/nice speakers.

However, I've missed the casting ability that Spotify/Chromecast used for getting music to my receiver.
  1. Didn't eat up my phone's battery like Airplay does
  2. If I encounter another audio source while browsing on my phone and listening to music, casted music wouldn't stop with Chromecast. When I use Airplay via my iPhone to listen to music and I'm browsing on my iPhone, Apple Music cuts out if Safari thinks another audio stream is starting in the browers (even though I don't click on any videos and have an ad blocker to help cut down on auto-start videos).
Would love to see Apple Music added to Google TV, even better if you could cast it via the iPhone (though I know that's just a pipe dream).
 
As a follow up to my post above, Roku just released 4Q 2020 results.

Player revenue: $178.7 million
Player gross profit: $4.6 million
Player gross margin: 2.6%

A $50 Apple TV device would be a loss for Apple.

The idea that Apple should release one is a bad idea. Tim Cook once said that Apple isn't interested in competing on the low end market because it cannibalizes their own sales and it devalues their image. Apple prefers to focus on the user experience vs selling "junk"

While he was referring to low-end iPhones at the time, the philosophy applies to all their products.


“There’s always a large junk part of the market. We’re not in the junk business,” Cook said in an interview with Bloomberg Businessweek published today. “There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”

“We never had an objective to sell a low-cost phone,” Cook said in the interview. “Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.”
 
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