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"Billie Eilish: The World's A Little Blurry" has become the biggest Apple TV+ hit among young adults so far and has driven a record number of new subscribers to the service, according to Deadline.

billie-eilish-documentary.jpg


Apple does not divulge subscriber numbers or viewing figures for Apple TV+, but according to industry sources speaking to Deadline, the documentary drew a record-breaking 33 percent new viewers to the service. Young adult audiences reportedly fueled the momentum of new subscribers since the film premiered on Thursday, February 25, and half of the film's audience came from outside the United States.

The documentary is described as a "true coming of age story," following the young singer-songwriter and her rise to stardom. It offers an intimate look into her journey as a seventeen-year-old navigating life on the road, stage, and at home with her family while she writes, records, and releases her first album.

Apple paid $25 million for the R.J. Cutler-directed documentary in December 2019, battling against other streaming services for the rights in a bidding war. The record-breaking increase in subscribers and the capture of the young adult audience indicates that the move seems to have paid off.

Article Link: Apple TV+ Billie Eilish Documentary Drew Record Number of New Subscribers
 
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steevn

macrumors regular
Jul 25, 2016
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Cant wait for all the “who is he?” And “her music is terrible” comments about to appear by people who don’t know or listen to new music. 🤣

for the record, Billie Eillish is awesome.
 
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satchmo

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Aug 6, 2008
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Cant wait for all the “who is he?” And “her music is terrible” comments about to appear by people who don’t know or listen to new music. 🤣

for the record, Billie Eillish is awesome.
I’m an old fart and I think she’s talented.

I mean she’s freakin’ 19 years old! I was hanging out at the mall at that age.

Never judge a book by its cover. Give her a listen before you judge.
 
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Williesleg

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Oct 28, 2014
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Judging from the sheer number of comments here this is a great thing! Glad to see Apple finally making the transition from a creative content tool creator company to a consumer services company! Bravo Tim!
 
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AppleInLVX

macrumors 65816
Jan 12, 2010
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Cant wait for all the “who is he?” And “her music is terrible” comments about to appear by people who don’t know or listen to new music. 🤣

for the record, Billie Eillish is awesome.
OK, I'll defer to that assessment, as I don't know the first thing about her. But it IS a little weird to me just how much coverage this show has gotten the last little while. Surely she didn't cure cancer or something. I just don't get why this is flung in front of me so often. There have been other documentaries that have flown entirely below the radar. I don't get why this person is so special.
 
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ohtmeal

macrumors newbie
Jan 21, 2020
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OK, I'll defer to that assessment, as I don't know the first thing about her. But it IS a little weird to me just how much coverage this show has gotten the last little while. Surely she didn't cure cancer or something. I just don't get why this is flung in front of me so often. There have been other documentaries that have flown entirely below the radar. I don't get why this person is so special.
because it's an apple tv+ content that drew record number of new subscribers, especially young adults, which is major score for apple.
 
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Kylo83

macrumors 68000
Apr 2, 2020
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Her music is ok not for me but I understand people liking her, but her views on life in the U.K. are very bad IMO.
 
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jayducharme

macrumors 601
Jun 22, 2006
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The thick of it
This was a brilliant move by Apple and targeted their favored demographic. Eilish is edgy yet inoffensive, and she has an unpretentious screen presence that makes her really relatable to that demographic. IMO her brother is a brilliant audio engineer and is a big part of her success. It will be interesting to see how she continues to evolve as an artist.
 
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dmylrea

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Sep 27, 2005
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because it's an apple tv+ content that drew record number of new subscribers, especially young adults, which is major score for apple.
For how long will these young adults stay with ATV+ would you say? I think a typical example of trial/join for 1 month then cancel. Not a major score for Apple if you ask me.
 
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MacFabulous

macrumors member
Aug 15, 2007
43
54
Copenhagen, Denmark
OK, I'll defer to that assessment, as I don't know the first thing about her. But it IS a little weird to me just how much coverage this show has gotten the last little while. Surely she didn't cure cancer or something. I just don't get why this is flung in front of me so often. There have been other documentaries that have flown entirely below the radar. I don't get why this person is so special.
Why don’t you give her a listen then??? You’re only going to know why?, if you do that. Listen to her Album “When we all fall asleep, Where do we go?” It’s made by her when she was only 15 year old... BUT sounds like a dream... from an extraordinary talented mature artist! You may not like the genre, but one surely must accept her exceptional talent! If you dig deeper into her history, it’s no wonder why especially young people love her. Then again, I’m 46 and I’m crazy about her! It’s just really good music with a truly special atmosphere.
 
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MacFabulous

macrumors member
Aug 15, 2007
43
54
Copenhagen, Denmark
This was a brilliant move by Apple and targeted their favored demographic. Eilish is edgy yet inoffensive, and she has an unpretentious screen presence that makes her really relatable to that demographic. IMO her brother is a brilliant audio engineer and is a big part of her success. It will be interesting to see how she continues to evolve as an artist.
Totally agree!
 
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CrashSpyroXP

Suspended
Mar 1, 2021
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The real talent here is her brother, Finneas. Without him, Billie would have been just another cringe edgelord Tumblr girl. I'm not a huge fan, but I understand why people relate to her and why Apple was so adamant to snag this documentary. She has loyal fans.
 
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djcerla

macrumors 68020
Apr 23, 2015
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Italy
The movie is just so good. My girlfriend was in tears at the end. Watched two times already… inspiring stuff.

For older people it’s worth a watch just as an insight on Gen Z.

PS And the co-op with Apple goes deeper: in Logic there’s the entire original project of Ocean Eyes, made entirely with native plugins, including all the comps of Billie vocals. Super interesting!
 
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BuffaloTF

macrumors 65816
Jun 10, 2008
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She has a fantastic voice,far better than most out today. But I find her music terrible. I’m also 40 years old lmao

I'm a few months from that milestone myself. I find that her brother has produced great music and find her style of singing fresh and different. My kids listen to her so I do hear it quite a bit.
 
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PinkyMacGodess

macrumors 604
Mar 7, 2007
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Midwest America.
View attachment 1738451

She looks cool even with socks/crocks and a green hair. I'm thinking about painting my hair like her. If I lose 10 lbs I might look like her.

I'm just so glad I'm not famous. It brings out the parasites and clingons. So sick that people without a life would want to stalk others like this. People have the right to privacy, and not to be exploited. If she wants to exploit herself with this kind of show, then it's her decision, but stalking photographers whose images feed the perversions of the idiots that feed on that as they browse the National Enquirer and other 'rags' in the checkout lines are new lows in bottom feeders. Sad...
 
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Herrpod

macrumors 6502a
May 29, 2019
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She is in the top .01 percent of artists being listened to on Spotify. I'm not surprised at all she drew a crowd to her special. Good on Apple's curators again. For the most part they've done a wonderful job this past year.
 
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