In September 2018, it was reported that Apple had decided to shelve
Vital Signs, a six-episode biopic television series centering on the life of hip-hop producer and performer
Dr. Dre and starring
Ian McShane,
Sam Rockwell, and
Michael K. Williams, due to concerns about the show's content being too graphic with moments cited including characters using
cocaine, instances of
gun violence, and an explicit
orgy scene.
Reports further indicated that Apple CEO Tim Cook was taking a hands-on approach in regards to the company's Worldwide Video Unit with programming decisions reportedly being aligned to Cook's personal tastes, with a preference for family-friendly shows. Various programs in different stages of production have apparently had their content altered including the toning down of the
Reese Witherspoon and
Jennifer Aniston morning show drama series and the removal of
crucifixesfrom a scene in the
M. Night Shyamalan drama series. Additionally, Apple reportedly passed on a television series from comedian
Whitney Cummings about the #MeToo movement because it was "too sensitive a topic."
[68][69][70] The Cummings series was ultimately put into development by
Amazon Video in October 2018.
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