Sorry you are rankled. Perhaps you should make Apple aware of your displeasure. So sorry direct experience is determined by you to be irrelevant.
My experience in media rights licensing business allows me to say with certainty, whether or not I have access to Apple's inside data, there are only two reasons for this. Either the rights for Europe are not for sale or they are and Apple is either not interested or they are unwilling to pay what the owner of the rights wants. If you have direct knowledge or a logical explanation as to another reason, I would like to hear it. I am very willing to admit I am in error if you can substantiate what you are saying.
These are business decisions and that is all they are. When I do business with someone and I don't like their policies or pricing, I take my business elsewhere. If you feel you are not getting value for what you pay for Apple TV you should cancel your subscription.