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Apple TV+ Ranked 12th in Customer Satisfaction Index for Video Streaming Services
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But isn't it more about the device? Sure, Apple+ might not be 'great', but they do have some decent shows, and the ATV is pretty amazing, as hardware. *shrug* Yeah, the ATV could be the digital gateway drug, but that's okay for now I'm think, for Apple. For something that was, what did Steve say, a 'hobby'? It's pretty amazing how that hobby has worked out. Unless I'm just that much blind to the other products out there...
Kind of shows that people don’t perceive Apple TV+ the same way as how Apple and elitists here perceive Apple TV+
And 'YouTube'? YouTube is like a circus sideshow. A hot mess of hot messes. I think you can literally find anything that you could ever want to see, and not want to see, on YouTube. Yikes... There isn't much of a comparison.
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But for Amazon Prime video, you are 'tied to the Amazon ecosystem'. You have to subscribe to most of the items on their list.
Solving issues depends on what you are looking to solve. It' snice that it's all on the same box. The box is pretty much maintenance free, aside from occasional updates. It runs Zwift! It's a cartoon that bikers use to exercise. How many other boxes support that? (I haven't looked)
The branding started with a 'hobby' product. Apple could have done a lot more to market it in the beginning, but apparently there wasn't much faith in it rocking the world. Different people took it over, and it's become the mac you connect to your TV. It's finally grown up, and become a product. Apple needs to catch up to lost time, but things seem to be getting better(?) My brother asked about it. He's a huge Android fan, and only got an iPhone last year. He had one of those 'sticks', and hated it. It only streams things from a phone, or tablet, apparently, which sounds really lame. ATV *can* stream from a device, but it IS the device too. But time will tell. I think the ATV will be a huge item for a long time.
Oh, cable subscription? ATV is like a buffet. Cable is like a military canteen. One, you pick and choose, the other you get what you get, no choices...
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Of course, it’s so new there’s not a lot of content. Lots of cool projects coming up though.
You know it’s bad when you placed after “All Others.” I certainly won’t be renewing after our free trial.
The score isn’t a reflection of Apple TV, it’s a reflection of Apple TV + (Apple’s Netflix competitor).
Apple is trying to “solve” streaming services by attempting to offer best in class UI. I prefer Roku, so they didn’t win me over like they did with MacOS / iOS. Single sign in is a huge “solve”, but it rarely works without issue from my usage. I think the software needs to mature a bit and they’ll be at the top of my list.
This. I had to explain twice to my mom that Apple TV (the device), Apple TV (the app), and Apple TV+ are all three completely different things. And she’s a smart person!
The marketing team behind the naming and subsequent campaign need to fired.
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Three slots below Starz? Yep. This all checks out to me.
And I’d wager a fair amount of people giving positive ratings haven’t tried Apple TV+ and think they’re asking about their Apple TV the device.
It's honestly so bad that I don't even want it for free.
Crap content. Got a year free with my new SE and haven't watched a second.
I’m curious how many people voted positively for the Apple TV app thinking or not knowing the difference between that and AppleTV+, or vice versa?
Apple has a big nomenclature issue to fix here.
Apple has a big nomenclature issue to fix here.
It's free for a reason....it sucks. Thsrs without even getting into the hardware audio formats issues with Hulu. Alot of audio only plays in 2.0.
I really like the appLe tv+ content. I think in 5 years, Apple TV+ will be the new HBO.
The Apple TV app is a buggy pile of garbage littered with ads. Apple cannot be good at services without being great at software. They need to wake up to the issues they have.
The Apple TV app is a buggy pile of garbage littered with ads. Apple cannot be good at services without being great at software. They need to wake up to the issues they have.
I think the Mandalorian is actually utterly mediocre. If it wasn't Star Wars and didn't have a cute gimmick I don't think it would have attracted any attention at all.
The new and final season of The Clone Wars on the other hand, that was awesome! Easily worth a month of Disney+ for me
I have a free trial and still haven't gotten around to even trying Apple TV yet - Netflix has distracted me with plenty.
But Apple needs more content and variety - content is king!
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But Apple needs more content and variety - content is king!
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If you haven't watched a second, how can you say it's "crap" content?
Indeed, I don't really get the rankings.
The Mandalorian is literally the only interesting thing I found to watch on Disney+ (aside from movies I've already watched), and it honestly wasn't great. Hulu has a few good things (Devs was seriously amazing), but I'm generally left pretty underwhelmed with the quality, and when there is something I want to watch, they often have only a few episodes.
Netflix, Amazon, and especially HBO are the only other options with a decent library of quality content, as far as I'm aware, but I guess that just isn't what people are looking for. Or perhaps "quality" doesn't mean the same thing to a lot of other people as it does to me.
This is a pointless comparison. There is no SIGNIFICANT difference among any of these; they are essentially all tied for first.
Apple TV+ is considered to be "below average" for both value and original programming when it comes to customer satisfaction, according to new data shared today by the American Customer Satisfaction Index (ACSI).
Apple debuted in the 2019-20 U.S. annual index in 12th position, with a customer satisfaction rating of 74 out of 100, tying both Google Play and HBO.
Topping the index was Disney+ with a first-time score of 80 out of 100, which puts the new streaming service ahead of former leader Netflix, with 78 out of 100. Like Apple TV+, Disney+ launched in November.
Elsewhere this year, Hulu (now controlled by Disney) closed in on Netflix, up 1 percent to 77 out of 100. Likewise, the Apple TV app is up 1 percent to 77 for customer satisfaction.
Netflix remains the largest streaming service by far, with about 183 million subscribers worldwide. Apple hasn't released subscriber numbers and has a large number of non-paying customers as the company has been providing everyone who has purchased an Apple device since September with a free year of Apple TV+.
Apple is reportedly in the process of purchasing older movies and shows for its TV+ streaming service in a bid to build a back catalog of content, which will put it in a better position to rival the huge libraries available on Netflix, Hulu, and Disney+. As the ASCI report notes, it will be interesting to see if this improves customer satisfaction in the future.
The telecoms report shows that with more and more Americans stuck at home, video streaming overall has seen a boon in customer satisfaction among telecom industries. With a stable ACSI score of 76, video streaming now outpaces subscription TV by a gap of 12 points.
Article Link: Apple TV+ Ranked 12th in Customer Satisfaction Index for Video Streaming Services
many of the shows that I have seen on Apple TV+ were very well done. The library though is still quite tiny and there doesn't seem to be much in the way of new programming coming up. That is most likely due to the pandemic as well, but still there doesn't seem to be any indication that there was anything going into production before the pandemic.
Disney IO can see scoring high as they have the HUGE Disney library of movies and shows to fall back on, and with the acquisition of FOX that increases it even more. Disney is the major stake in Hulu, so there is another avenue to fall on as is ESPN. Disney is offering the bundle for just S12.99. Even so their base package with just the Disney aspect is a pretty good deal.
Disney IO can see scoring high as they have the HUGE Disney library of movies and shows to fall back on, and with the acquisition of FOX that increases it even more. Disney is the major stake in Hulu, so there is another avenue to fall on as is ESPN. Disney is offering the bundle for just S12.99. Even so their base package with just the Disney aspect is a pretty good deal.
I won't argue whether Apple TV+ is better or worse than other streamers, but this survey is a joke. What is the margin of error and sample size? How many Sony Crackle subscribers did they even find? Why is there virtually NO CHANGE from 2019 to 2020? Why is the highest ranking service only 12 points higher than the lowest ranking service? I don't think we can extrapolate anything from this.
My Plan to Save AppleTV+ with 6 Simple Pillars:
- Beats 2/AppleTV LIVE
- A live station where people can just tune in if they don't want to select a specific show to watch. Like an internet cable channel or video version of AppleMusic's Beats1.
- This is a curated livestream where Apple can promote their hottest new shows.
- Of course, all shows are available after airing for streaming on demand, but this gives people best of both worlds: the community feel and chatter that goes with appointment TV PLUS the convenience of being able to watch on your schedule.
- It would make sense to broadcast different shows at different times (Saturday morning cartoons, 6 o'clock news, late night talk shows). I don't know how this works with Time Zones. Could time-shift per zone or simply not do this for anything besides Events (see below).
- For Kids stuff, play shows like their Snoopy show etc. during that chunk of time but have charismatic VJs host between shows. Personality is a differentiating factor when it comes to streaming services. Also kids are drawn in YouTube influencers and this is a great place to have people like that support programming.
- Events
- Use some of that sweet Apple Cash Hoard to buy up rights for huge live events to get eyeballs.
- The Oscars, The World Cup, Olympics, SuperBowl.... Start from the top and work their way down until they reach those that don't already have the rights bought up (or ones they could buy away).
- Show a LOT of house ads during those Events for AppleTV+'s other shows.
- Interactive
- We're watching these shows on next-gen devices so how come there hasn't been more experiments with format? Netflix has even had a couple of choose-your-own-adventure type shows. Apple can literally put the UI up on any screen that you're watching and it can change based on need.
- What about a gameshow that we can participate in from home?
- What about a talent contest in which we can vote?
- Kids liked the Everyone Votes thing on the Nintendo Wii. Just put some polls up for fun.
- I attended an XBOX Kinect talk many years ago and Microsoft's Brighton UK office had done an experiment with interactive non-linear Sesame Street episodes. Elmo would encourage kids to join along (to pop virtual bubbles with their fingers or jump as high as they could, etc.). If the kid is taking part, great; that part keeps going for a bit. If the kid is sitting it out, they simply have a nice transition to the next part of the show. It was pretty cool.
- Broader Show Offering
- There needs to be at least a few hours programming per week for every viewer cohort Apple could imagine. Not just their ideal highbrow Oprah/Little America/etc. viewer.
- Cartoons, dumb fun, reality, sports, news, intellectual, epic... Tim Cook can still have his "black label" shows for him to feel good about Apple's contribution to culture, but play to win. Most people don't want their TV to feel like homework. It's an escape.
- Variable Show Lengths
- Hey Apple, this isn't broadcast TV with commercials and 30-60 min slots. Make shows that are 5-10 min long for kids. There's nothing about that length of time that requires it to be toy unboxings. I would rather put my kids in front of high quality 5-10 min programming for their short attention spans than the same length videos on YouTube where I don't know what's going to pop up next.
- Let the Experts Handle It
- Apple is famously good for getting great in new industries. The music industry was wrong about them, the phone guys were wrong about them ("they're not just gonna walk in and..."), so I can see why they're so cocksure about becoming great at TV, but it's actually harder than they thought and I really hope Tim Cook isn't giving notes on shows. Be deferential to the wisdom of existing Hollywood types and tie their compensation to performance even more deeply (which they're almost certainly doing already).
