Apple TV Streaming Service Receives Price Increase

[Simmias]

To me, watching streaming TV is one of the most boring pastimes ever. Apple TV has a reputation for having high quality content (compared to Netflix, Prime, Hulu, etc), but even those shows can't hold my attention for more than a few minutes. They're full of padding and questionable writing and just feel watered down and not compelling.

As a result, I cancelled all these streaming services several years ago and haven't missed them (occasionally watch movies on Tubi or use my friend's Hulu login). So it's surreal to see them keep raising prices for content that I didn't find worthwhile at half the price. In fact, I think the constant price increases are a reflection that the audience for these services is barely growing, so raising prices is the only way to increase revenue.

 

[Biro]

The prices of all the main streaming services are being raised several times a year. This, while over-the-air television is clearly being sent out to pasture. It’s time to start canceling.

 

[RoadWarrior56]

No thank you! I had already dropped the service.

 

[revs]

I’ve never thought they have enough content to keep paying monthly. So I just wait and then subscribe once or twice a year to binge watch full series.

 

[Jakol]

Makes sense, as more of us are only subscribing for a month or two a year to watch favorites and new stuff.

Why do you think the dosage is 1 episode per week? That way they hope you will stick around for 2 months and m maybe 4 if you have another show you like which obviously does not air at the same time.

 

[neuropsychguy]

Is the last line in the article really true? Because I was just notified that my Apple One family plan is going from $25.95 o $27.95.

Those price increases were previously announced and recently went into effect (e.g., https://www.macrumors.com/2026/08/20/apple-one-went-up-in-price/). I think the implication was that there was not another price increase for Apple One.

 

[PBG4 Dude]

F1 / MLS / MLB licenses can’t be cheap.

 

[acconda81]

Cancelled months ago, was not worth the money back then and certainly won’t be now lol.

 

[KyleB123]

Would rather pay Disney for streaming than the subpar Apple TV shows / movies 🤣 same with Apple Arcade being horrible quality for being APPLE.
Of course not all Apple TV movies & shows are bad but I think people get th

Would rather pay Disney for streaming than the subpar Apple TV shows / movies 🤣 same with Apple Arcade being horrible quality for being APPLE.
Of course not all Apple TV movies & shows are bad but I think people get the point.

I agree. I can’t remember how many times I’ve watched the live adaption of Snow White over and over, and thought; “yes my brain cells are getting quite the feed over something like severance, Pluribus, Ted Lasso.” My money is well spent on this corporate diamond that is Disney. Wohoo. 💀

 

[I7guy]

Would rather pay Disney for streaming than the subpar Apple TV shows / movies 🤣 same with Apple Arcade being horrible quality for being APPLE.
Of course not all Apple TV movies & shows are bad but I think people get the point.

I personally don’t get the point. I’d rather pay Apple to see Emmy award winning shows than the same ol’ same ol’ from Disney.

 

[ProTruckDriver]

So is iCloud+ going up again then?

The way Apple is increasing prices I wouldn't doubt in a few months a price increase again on iCloud+. 🙄

 

[CharlesShaw]

Why do you think the dosage is 1 episode per week? That way they hope you will stick around for 2 months and m maybe 4 if you have another show you like which obviously does not air at the same time.

Oh absolutely, same with HBO Sunday night shows, but those of us on budgets have to delay until we can stream all of a season in one month.

 

[webkit]

I am confused. Didn't they raise the price two months ago, or is this the price increase they announced two months ago?

Last (U.S.) price increase was in August 2025. I believe there have been four price increases since it launched in 2019.

 

[Jakol]

I personally don’t get the point. I’d rather pay Apple to see Emmy award winning shows than the same ol’ same ol’ from Disney.

Disney is done in my mind.

 

[Biro]

F1 / MLS / MLB licenses can’t be cheap.

This is true. But, you know know what? I’ve been an F1 fan since the 1960s and the product doesn’t seem to be worth paying for anymore. At least to me anyway. I can live without the Friday night MLB games (I can get Phillies games elsewhere) and I never watch MLS.

 

[webkit]

dannng, remember when it was $4.99/m?

I consider that the initial "penetration pricing" price that was used to try to attract/hook new customers.

 

[awshucks]

Nothing beats a home server that I never have to pay monthly for.

 

[NJRonbo]

Apparently that was a year ago. Time is flying.

This is what I was referring to

Apple raises prices for Apple Music and Apple One subscriptions - 9to5Mac

Apple has raised the price of Apple Music today in the United States and other countries. Starting today, Apple Music’s...

9to5mac.com

This was an increase in the price of Apple Music. Now Apple TV is following suit.

I have the Premier Family Plan. That is not affected by this increase, but I can imagine Apple is going to lose subscribers over this increase.

 

[iwataasks]

Never subbed on this (don't see the point why), I only use 2 months trials that they offer each year when you top-up account with Apple Gift card.

 

[Marco Klobas]

I just downgraded yesterday from Apple One to iCloud+ (2TB) only.

 

[Pezimak]

Pure price gouging I think as it has absolute nothing to do with component costs, yet Apple and others seem to use it as an excuse to increase ALL costs across the board. I have been thinking of how to get a NAS setup and then just buy DVD's and Bluerays and store and stream them myself. Need to evaluate my Apple One sub.

 

[DEMinSoCAL]

Nothing beats a home server that I never have to pay monthly for.

It must cost a fortune to produce all your own content you put on that home server! 🏴‍☠️

 

[CloneBB]

So is iCloud+ going up again then?

It just did.

 

[MistrSynistr]

Man, AppleTV has some banger shows now. But this is ridiculous. I will say quality wise they look the best out of any app. All these streaming sites are trying to counteract people unsubscribing and don't realize if you kept it $9.99 a month or under everyone would just stay.

 

[k1121j]

For such a small catalog that’s pretty steep.