The day they announce "we didn't add any features, but we fixed all the bugs" in any OS I will be so happy 🥹
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Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta
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Maybe not too well known outside of the UK, but it immediately made me think of Central Independent Television, funnily enough one of the UK's regional ITV stations, the same ITV that scuppered the naming of the original iTV box.
I agree with you about them all except See. That peaked in season 1 for sure.
I like 'Apple Stream'. Watching the Apple TV service on your Apple Stream box seems logical to me.
I was thinking the exact same thing! LOL. Next there will be flames and marketing material with 'The Hottest new thing'.
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it has to be a placeholder image. That is just too amateurish. Leaving it alone is far better.
Just wait until they discover Kai's Power Tools!
Its also likely related to what they are looking to do with F1, and I know that there have been issues with MLS.
The core problem is this just continues the confusion. At least before you could point to different names for items. Now its Apple TV Streaming service and Apple TV Streaming hardware, which is more confusing. It'd be better to name one of them something completely different to avoid the confusion entirely.
And you, my friend, are in a small minority of users that notices or cares about such things. AppleTV is a niche device.
Most people do not care about either of those things. I already said it is for people who care about Apple's interface etc. Most users simply do not; it is a very niche device. Most people use their TV's built in sound system. Adding a better sound system as part of AppleTV would make it far more appealing, because it is something most people would notice, and in combination with the interface benefits, might be enough for it to be mainstream.
Ideally, Apple would make an actual TV set. But we all know the margins on those are too slim. (At least that is what people always say, with panel costs what they are now, perhaps it could be a possibility.) For AppleTV to be a mainstream device, it has to do something other than provide a good interface.
Which is kinda the point… it’s aimed at folks who dont want to use the “smart” features on their tv for one or more of a few reasons, and people deep in the apple ecosystem.
I do, however, think you underestimate the size of the niche, or the halo effect (for example I got my in-laws an AppleTV for Christmas last year because they were complaining about how much the amazon fire interface they were using lagged and sucked, and they both use iphones so they love the integration now too, and since then they’ve recommended getting one to several other folks)
Maybe, but it would also lose much of their *current* market for the device, including the folks who are deep into Apple’s ecosystem overall. big risk, uncertain reward
The question is does Apple actually want that? Jobs referred to the AppleTV as a “hobby”, it’s always seemed to me to be a higher end product with a set of particular niche targets, and that’s been the whole point of the product (relative to the general streaming device grouping). Not everything needs to cater to broader markets and doing so may risk losing its dedicated fan base that makes it successful at all and ruining the product line entirely
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I wouldn’t go that far, though I do agree about the power of global corporations.
If no one pays for video/film/tv-programming—they will stop making media other than garbage ad-fuelled lowest-common-denominator ‘quality’ ‘content’ and probably consisting of only AI actors, writers, etc. I mean, they’re going to try and foist this on us anyway, but if no one is willing go pay, well, what can we expect? Certainly not a better situation.
The only good news there is the piracy problem will take care of itself!
Nobody will even bother to pirate AI slop movies and TV
😅
Like the initial 'hello, bonjour' etc when you first update to Version 26. Frankly embarrassing.
How is it remotely alike? Try having a set top box by Netflix, called Netflix, which also has a Netflix app on it where you watch Netflix, amongst all the other streaming services - that's a more similar analogy and that is most definitely if not confusing, just very strange.