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Apple U.K. Get a Mac Ads
- Thread starter Mr Skills
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I hate them. It is probably because I hate mitchell and Webb and all of the associated shows.
I think the other pair are by far the superiour.
I think the other pair are by far the superiour.
For me they aren't as good, for the simple reason that there's now not enough difference between the two people. By having two people who are similar age, similar physical appearance and who are known as a double act it destroys the illusion that they are two radically different sorts of computers.
Despite being a Mac enthusiast and knowing exactly what the ads were about I find myself asking "well what is this advertising". Which I think is a flaw of the original adverts magnified by the new British versions... namely that the ads are all about PCs without really saying anything about Macs. At best you come to realise that whatever they are talking about as being a negative for PCs is something that Macs don't have. To put it into perspective I think the most effective US adverts are the ones where the Mac is the focus. The more the Mac guy talks the better of an advert it is, simply because its getting more of the Mac message across. When its all PC, PC, PC except for a line or two about "oh that's interesting" I don't see what message the average consumer is actually going to pick up.
Despite being a Mac enthusiast and knowing exactly what the ads were about I find myself asking "well what is this advertising". Which I think is a flaw of the original adverts magnified by the new British versions... namely that the ads are all about PCs without really saying anything about Macs. At best you come to realise that whatever they are talking about as being a negative for PCs is something that Macs don't have. To put it into perspective I think the most effective US adverts are the ones where the Mac is the focus. The more the Mac guy talks the better of an advert it is, simply because its getting more of the Mac message across. When its all PC, PC, PC except for a line or two about "oh that's interesting" I don't see what message the average consumer is actually going to pick up.
well it is a big deal, coz unlike u americans we seem to have a time delay of up to a year here! hopefully we should be getting tv shows on itunes soon, and if we're REALLY lucky maybe movies next year?!
hope you can see my point...
Maybe this means Spain will get its own adverts as well, rather than the dubbed version.
http://www.apple.com/es/getamac/ads/
http://www.apple.com/es/getamac/ads/
Bah what's all this negativity. They're brilliant and meant to be a bit awkward! That's just Mitchell & Webbs style.
Well, the signs are good that they're pushing this ad campaign more than Apple previously has done in the UK. The new ads are all over the Guardian website ( www.guardian.co.uk ). Hopefully this'll be the first big campaign for Macs (not iPods) since the original iMac in 2000.
They do do some good stuff.
Peep show was excellent and their own stuff was OK
http://www.youtube.com/watch?v=FsNLbK8_rBY
Sold a bit IMO for a slice of the corporate apple in these ads...... just acting - nothing really new.
Peep show was excellent and their own stuff was OK
http://www.youtube.com/watch?v=FsNLbK8_rBY
Sold a bit IMO for a slice of the corporate apple in these ads...... just acting - nothing really new.
It's very British. Which I think might be lost on some Americans. British comedy at the moment is very unpolished and 'awkward'. Hence they had to remake The Office for the US audience to remove some of the really cringe-worthy scenes (as well as replace the British actors with more attractive Americans).
you clearly haven't seen the US office in quite some time. while this may have been true to begin with, the US version is now perfectly capable of standing up in its own right.
Yeah, but you've got to remember that they're famous for playing characters that are total opposites - Mark (Mitchell - PC) the sexually repressed, WWII-obsessed, work-loving, middle-aged man in a 20-something's body; Jez (Robert - Mac) The sex-obsessed, drug-loving, work-shy wannabe-muzo...
Personally, I'm just waiting for Super Hans to turn up in one...
("Tell you what, that crack is really more-ish...")
Most people I know that like Peep Show are definately the people Apple UK are going for. They either own a Mac, want to get one, or are doing the kind of work that could be done better on a Mac.
I can imagine it now, in my house... we all sit down to watch TV tonight and the restarting ad might come on. Or the spyware one. My two remaining PC housemates will have it hammered home !!
That episode was the first time I've fallen off my seat laughing for over 10 years (and I'm only 20!)
I can imagine it now, in my house... we all sit down to watch TV tonight and the restarting ad might come on. Or the spyware one. My two remaining PC housemates will have it hammered home !!
That episode was the first time I've fallen off my seat laughing for over 10 years (and I'm only 20!)
The American Guys speak German
Here we have the originals talking German:
http://www.apple.com/de/getamac/ads/
Here we have the originals talking German:
http://www.apple.com/de/getamac/ads/
UK ads seem better.
I've never been a massive fan of these ads, but to me the UK ones seem better. The UK PC guy conveys something of the air of the general stuffiness of PCs very well.
IMO, one problem with the US ads is: The PC guy just seems...well, too amiable a dude compared to the smug Mac guy. As a personification of both formats, I don't think the US ads work as well.
I've never been a massive fan of these ads, but to me the UK ones seem better. The UK PC guy conveys something of the air of the general stuffiness of PCs very well.
IMO, one problem with the US ads is: The PC guy just seems...well, too amiable a dude compared to the smug Mac guy. As a personification of both formats, I don't think the US ads work as well.
No No No Apple...UK needs cynicism. This is all a bit Daphne in Fraser, as quaint as the English pub. Americana has to be american for Brits to accept it. Were the "Little Britain" cast fully booked? Cleese for PC at least. Last time I looked the roles should be reversed in UK. The trouble is that this comes across as young vs. old. The younger man is no way trendy in UK terms, just steaming full ahead to become the older guy. The appeal of these adverts to US is that they openly take the mick out of the establishment (M$) in the public domain. It is just not necessary in the UK, its not a shock tactic here it's a way of life.
You do realize their advertising campaign is separate of their software development department. It is not like Apple is going hey everyone stop programming for a while we need to do a commercial. OK Bill the Software Architect I need you to direct, while Fred in QA will handle the lighting, and George who is the chief programmer should be on camera. While they are doing advertising the programmers are shooting away at the code. Apple said Vista will be released in spring so chances are it will be released in spring. Last year they did just Move rather seamlessly to a new Computer Architecture, While it seemed all rosy to us, I bet there was a lot of work this year or the previous year making sure the Intel version was up to snuff. Also Many of their own apps needed to be universal application.
You are joking aren't you?
I'm from Northern Ireland and I would be very surprised if no-one knew what those words meant.
Now if they had said "ejjit" that would have been a different thing......
The US Office suffered at the start as it was attempting to essentially replicate the stories from the UK version
However, seasons 2 and 3 of the US Office are probably the funiest shows I've seen in a long time. The characters have developed into their own and frankly I prefer it to the UK one now
Aw, come on - everyone knows what ejjit means!Now if they had said "ejjit" that would have been a different thing......
Thank gawd theyd didn't use Little Britain - those guys seemed to forget how to be funny by series 3...pac a mac said:
The problem, if there is one, with the ads, is that the basic concept is still quiet American - so it might jar a bit with British sensbilities...