'Apple University' Trains Future Apple Executives with Focus on Missteps of Apple and Others

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 24, 2012.

  1. MacRumors macrumors bot

    MacRumors

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    Details of Adam Lashinsky's new Inside Apple book set to debut tomorrow continue to surface, and while some of the ideas behind the company's "Apple University" program for training the next generation of executives were previously disclosed in Lashinsky's original Fortune piece on the topic and in a Los Angeles Times article last October, the new book takes a more extensive look at the concept.

    As had been previously disclosed, Apple in 2008 hired Yale School of Management dean Joel Podolny to head up the Apple University initiative on management training. Several other professors, including Harvard business historian Richard Tedlow, came on board in consulting roles to help develop the curriculum. Classes were primarily taught by Apple executives, with guidance offered by Podolny and the other professors.
    Tedlow quietly retired from Harvard last year, and is now working full-time for Apple to add his expertise on U.S. business history to the Apple University curriculum. His lectures reportedly draw upon crises and missteps experienced by other major businesses, events which offer lessons to help Apple's future leaders avoid similar pitfalls and learn how to respond when faced with adversity.
    Lashinsky notes it that will be interesting to watch how the company that shunned traditional business school business practices under Steve Jobs evolves over time now that academics have been brought in to help mold the next generation of Apple leaders. That evolution will, however, likely take years before it becomes apparent to the public.

    Article Link: 'Apple University' Trains Future Apple Executives with Focus on Missteps of Apple and Others
     
  2. kolax macrumors G3

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    Hope they teach "never underestimate antenna design in a phone".
     
  3. rdowns macrumors Penryn

    rdowns

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  4. george-brooks macrumors 6502a

    george-brooks

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    #4
    I think Apple University will be key to Apple's continued success in light of Steve's passing.
     
  5. The Monkey macrumors 6502

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    #5
    Just what we need: more MBA-style "leadership." :facepalm:
     
  6. JKubecki macrumors newbie

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  7. ouimetnick macrumors 68020

    ouimetnick

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  8. *LTD* macrumors G4

    *LTD*

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    #8
    What antenna design?
     
  9. ouimetnick macrumors 68020

    ouimetnick

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    #9
    The poorly designed iPhone 4 antenna..
     
  10. princigalli macrumors 6502a

    princigalli

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    #10
    So they will tech about iPhone, Final Cut Pro and iMovie, right?

    1. IMovie has already been spoiled, so the Mac is no longer suitable for easy video editing at less than the price for Adobe Premiere. Want to edit your holidays videos? You need to buy a PC.

    You shouldn't spoil a good product that people like with something horrible that only a couple of programmers like.

    You should listen to your customers. If they say they hate it, maybe you should listen to them.

    2. Iphone, it's becoming a boring platform. Android is catching on very quickly, and I think it will eventually dominate the industry and push IOS to a minority. We're seeing what happened to Macintosh when Windows 95 became popular. Apple is repeating the exact mistakes over again.

    3. Final Cut Pro: How to betray, disrespect, and even bankrupt your loyal professional customer base. This one doesn't even need an explanation. It's just that bad

    I hope they teach about those things first.
     
  11. wolfshades macrumors 6502

    wolfshades

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    Lots of admiration here: you do learn better from your mistakes, I think - which is exactly what they're teaching.
     
  12. gmcalpin, Jan 24, 2012
    Last edited: Jan 24, 2012

    gmcalpin macrumors 6502

    gmcalpin

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    #12
    This attendee will never rise above middle management. If that.
     
  13. interrobang macrumors 6502

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    #13
    Because Premiere or Premiere Elements totally won't run on a Mac.
    Because a product is only successful if it outsells all of its competitors, regardless of how many gazillions of dollars in profits it earns you.
    Well, I can't argue with that one.
     
  14. porky macrumors regular

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    I just bought a new mac mini for that :confused:
     
  15. Shrink macrumors G3

    Shrink

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    #15
    You didn't understand. The poster to whom you replied does not believe Apple EVER makes design mistakes.

    Or any mistakes.

    Ever.

    About anything.

    Ever.

    Apple is never wrong.

    Get it? :rolleyes: :rolleyes: :D
     
  16. *LTD*, Jan 24, 2012
    Last edited: Jan 24, 2012

    *LTD* macrumors G4

    *LTD*

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    #16
    I'm not sure how that relates to Apple's astounding record sales of the same product, that, keep in mind, is barely one of the only two (or three) smartphones Apple makes.

    Where was the huge deluge of returns? Why are we seeing this?

    http://www.macrumors.com/2011/09/08...rankings-of-smartphone-consumer-satisfaction/

    [​IMG]

    Must be a rounding error. Or something.
     
  17. kolax macrumors G3

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    Just because people didn't return the phone, doesn't mean the iPhone 4 had a rather shoddy antenna design (which has been completely rectified with the iPhone 4S).
     
  18. Will do good macrumors 6502a

    Will do good

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    I love the long term thinking of Apple management. They don't think growth & profits in quarters like most corporations, but decades. Apple will be part of my long term investment portfolio.

    Thanks, Steve. Hope Apple got your DNA for the future.
     
  19. kiljoy616 macrumors 68000

    kiljoy616

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    #19
    No they are using windows 95 laptops just for laughs and who does not like the color blue. ;)

    ----------

    And now was iMovie spoiled, been using it lately what was different from before?:confused:
     
  20. Rocketman, Jan 24, 2012
    Last edited: Jan 24, 2012

    Rocketman macrumors 603

    Rocketman

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    An effective management style and team can have its skills applied to essentially any industry. That is the takeaway of this internal secret effort staffed by the world's best experts. This is Apple preparing itself for long term continued high growth.

    Amazon wants to sell everything. Apple wants to brand everything. They are interestingly not in direct competition.

    Rocketman

    http://www.druckerinstitute.com/

    The Wall Street Journal wrote that the five undergraduate Claremont colleges are the “intellectual capital of the western world,”
     
  21. Dr McKay macrumors 68040

    Dr McKay

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    #21
    There was a huge problem with the antenna, even Steve understood this, he cut his vacation short once he heard about it, and got together with Ive. Because those 2 together ignored the engineers warnings and pushed the design forward.
     
  22. *LTD* macrumors G4

    *LTD*

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    #22
    The allegedly "shoddy antenna design" turned out to be next to meaningless under conditions of regular, normal use.

    But the press got hold of the story and just ran with it. Apple had to do some damage control, about a problem that didn't actually need to be addressed at the speed and gravity with which it was.
     
  23. rawdawg macrumors 6502

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    #23
    How about they teach new executives not to abandon their most faithful long-time customers, the Mac Pro crowd!

    WHERE IS OUR MAC PRO!?
     
  24. alent1234 macrumors 603

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    upcoming classes in 2015 or 2020, What went wrong at Intel
     
  25. kolax macrumors G3

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    #25
    Without derailing this thread, you can believe that all you want. It is people who get 5 bars of reception have no issues. I get 3-4 bars of 3G and it is enough to lose signal completely holding it on my left hand.

    The problem is very real and some people aren't affected by it because they live in high reception areas. However, even if the iPhone 4 didn't have an antenna issue, I'd still use a case on it to protect it, so I'm not bothered either way.

    Anyway, my original post was meant as a tongue-in-cheek comment.
     

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