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'Apple University' Trains Future Apple Executives with Focus on Missteps of Apple and Others
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No, you don't need to buy a PC to edit videos? What? How does this even relate to the original article? You want to teach Apple executives to make iMovie better? This is what your going to pay University professors to teach?
Last time I checked, for $14.99 on the Mac App Store, this application is a consumer product. Programmers? Again what?
They already do that. If a product doesn't make money, they ditch it (Xserve). If it does, they keep selling it (Apple TV). Judging from their record of success, I'd say Apple is quite on top of this formula.
And what mistake is that? The lesson should be that profits mean more than numbers and market share. We've been through this countless times. Android handset makers can sell many times more than iPhones in the world, but whats the significance of that when they all make less money than Apple? The same goes with their Mac business today and the business has changed a lot from 1995 to 2012. For what it's worth, Apple should never have to catch up to Microsoft or any PC company to "win" anymore.
But just to counter what you said, Apple has just jumped within a few percent behind Android in terms of Phone OS with the iPhone 4S release (link: https://www.macrumors.com/2012/01/1...inues-through-december-on-iphone-4s-strength/), and combined with their dominance with the iPod Touch and iPad in the portable music player and tablet markets, respectively, Apple is still by far ahead of Android in terms of iOS vs. Android market share. So really, they are winning on both fronts here still, and probably will be for many years to come. And even if Android does eventually overtake Apple in market share, it probably means absolutely nothing to Apple or their consumers.
Also, don't forget that although Android tops Apple in mobile phone OS, developers also still make more money off iOS, so the lack of developer support that plagued Mac OS vs Windows is not a constant here.
I won't get into this one since it tends to be a sensitive issue with FCP vets, but a successful business ultimately looks at it's sales numbers for feedback and not really anecdotes and bad press. That said, I still do agree that it would do good for Apple to listen to professional feedback, even though this market represents a shrinking percentage of their overall business.
I really do think they have much more important things to teach than talk about iMovie and Final Cut Pro X in the first few chapters of their university program.
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"We were all trying to figure out what A&P had to do with Apple."
That pretty much sums it up.
It figures ... bringing in academics with theoretical experience to a company founded and saved from the brink of bankruptcy by a college dropout.
<sarcasm>
Maybe they should bring in Gil Amelio again.
</sarcasm>
That pretty much sums it up.
It figures ... bringing in academics with theoretical experience to a company founded and saved from the brink of bankruptcy by a college dropout.
<sarcasm>
Maybe they should bring in Gil Amelio again.
</sarcasm>
Incredibly smart and forward thinking. This is great news and should be great news to investors.
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That's weird, so you either are born knowing this stuff or you are forever damned to be a non creative isolationist moron? Seems to go against the norm of learning from the historical account of great people and great mistakes (which is what business school teaches you more than anything else).
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That's weird, so you either are born knowing this stuff or you are forever damned to be a non creative isolationist moron? Seems to go against the norm of learning from the historical account of great people and great mistakes (which is what business school teaches you more than anything else).
Not at all. iPhone 4S Antenna is basically the same design as iPhone 4, except the death grip doesn't cause signal attenuation anymore because the other side of the antenna becomes active. So they iterated on the same design and corrected the mistake.
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You can of course. That's why we educate people. You can teach someone to be a leader, you can't teach him to be Albert Einstein. But companies are not run with one person, there are thousands of people working to get things done, and if you can teach 90% of them to be better, even if you cannot create top notch leaders like Jobs with education, it's still a huge plus.
My view is Steve so highly prioritized this, so his version of a rewrite of B-school theories would not be lost to cancer. His policies and practices were necessarily different and out of the box. That makes them contrarian and successful. When or if his methods are more widely adopted, another leader will have to do another rewrite to achieve outsized growth. I think the reasoning for keeping this effort internal is to stretch the time the current methodology has a competitive advantage on the theory most competitors are lazy or unfocused.
I believe that to be true.
Rocketman
I don't know why you quoted me to say that - that's exactly what I meant by "rectified it".
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I work for A&P and we really are a story of once being one of the biggest grocery chains dominating the industry with over 1,200 stores to a company that can barely afford operations and is down to about 400 stores with another 50 slated to close.
I work for A&P and we really are a story of once being one of the biggest grocery chains dominating the industry with over 1,200 stores to a company that can barely afford operations and is down to about 400 stores with another 50 slated to close.
I agree iMovie/Final Cut were horrible mis-steps that are slow to see fixes. Though, I totally disagree you would need a PC or Adobe to edit holiday videos. iMovie is still fine for a simple video edit... even if it's less featured and not as good as the older versions. That's just a bit too dramatic.
I also don't think you realize that Android has been a larger platform than IOS now for awhile. Every carrier offers Android devices, every phone maker except Apple & RIM offer a line of Android handsets... but that's like saying a Ford Focus is better than an Audi A6. Just because one is cheaper and more available to a larger number of people doesn't make it better.
I am bored with my iPhone, but I'm on my 7th year of ownership. Someone with Android for 7 years probably feels the same too. Doesn't mean the platform is boring.
I think that quote is taken out of context, or not placed well in the article. I think it was meant, "when he started talking about A&P, no one understood what it had to do with Apple." Apple could very well become A&P, and in fact, they did that once before in the 80's. A&P and Woolworths are two really great examples of what happens to the number 1, best in class companies in their area when they get arrogant or feel superior: they got crushed and bull dozed over by everyone else when they should still be #1 if not for arrogance and stupidity. For Apple, I think that's very relevant now with Jobs gone. Someday, someone will be at the helm and have their own vision... which might not be that of Steve Jobs.
No they are using windows 95 laptops just for laughs and who does not like the color blue.
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And now was iMovie spoiled, been using it lately what was different from before?
Did you use older versions of iMovie? Google the subject for some very heated, angry, and ticked off people over the changes. The product was crippled of features, and I actually find it to be less intuitive. Sure, they've added some silly things like "make a movie trailer" type stuff, but iMovie was a huge mis-step. Then, after the back lash of the updated iMovie, they make the new Final Cut based off the same concept.... enter back lash number 2.
It was such a back lash, Apple offered the older version of iMovie as a free download to appease people.
It was a new vision, but it would be like someone changing the mechanics of how a car is driven. Like... steering with your feet from the floor and putting the pedals on the dash for use by your hands, though not quite as dramatically illogical. Sometimes those risks pays off (the Ribbon in MS Office is the best example I can think of... everyone hated it because they were used to another way, but in time it did make using word a bit easier when people gave it a chance) and sometimes they don't. With Final Cut, it wasn't just a galling lack of features in the product, but the interface and work flow that created a lot of fury.
You also said the first one was shoddy, I disagreed with that. It wasn't shoddy, it had a minor flaw.
no, its just that there was no perceivable problem for the vast, vast majority of users. nobody i know in my large american city had a problem. sure, if we covered it up tightly with our hands we could make the bars drop, but we could do the same on any other phone, too.
you just bought into the Consumer Reports hype. the millions upon millions upon millions of iphone4 customers post-hype didnt.
You know what they say...
A smart man learns from his mistakes, a wise man learns from the mistakes of others.
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So how is it consumed? Naturally? I understand some are more adept and "born innovators", but you can learn more than you're born with.
A smart man learns from his mistakes, a wise man learns from the mistakes of others.
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So how is it consumed? Naturally? I understand some are more adept and "born innovators", but you can learn more than you're born with.
Yup, I bought into it completely. Terrible phone, would never buy it. Bad antenna.
Oh, wait - is that my iPhone 4 on the table next to me.
Must be an illusion, because I bought into....oh, well
I certainly do think that Steve Jobs' DNA is in Apple and it's pretty obvious he knew the end was coming, hence wanting to get this 'Apple University' underway. Its effective in ensuring that Apple stay on his (Jobs) intended course, in addition to maintaining the culture by engraining it into the minds of employees.
When i think of this I can't help being reminded however of the 1984 Macintosh Ad with the big brother character wearing spectacles. Aside from the thin spectacle wearing man, the start of the ad depicts what looks to be a futuristic looking circular building. Hmmm.
1. iMovie is fine for the average editor.
2. iPhone and iOS are still good. If not the case then the record iPhone sales would not exist.
3. Final Cut Pro X is very good software. It just had a very vocal very small minority cry foul because it didn't have some tiny little feature they didn't want. No software of this magnitude can be adopted over night. But eventually it will be.
iMovie is NOT people! (to paraphrase an old sci-fi flick)
OK all this slamming of the current version of iMovie is just too much for me. I have to chime in here.
I was a heavy user of iMovie HD and continue to use the redesigned iMovie regularly. Yes, there are some big changes between the two apps' UIs --many (not all) for the better -- but the notion that the new version is lacking in features is ridiculous. And yes, when the new version of iMovie came out, there WERE several features missing. Many of them have returned through sub-releases and, IN FACT, the new version actually has way, WAY more features than the old one! Many features, however, are turned off by default. If you go into iMovie's preferences you can turn on its "advanced tools" under the General tab...and BOOM! (to quote Steve); a virtual cornucopia of additional features and functionality become available. There are also several view options that can be activated via the preferences and from the View menu.
There are still some behavioral attributes in iMovie that require learning a different approach...but that's life. Things change, sometimes for the better and sometimes for the worse. On balance I can say that the improvements far FAR outweigh the deficiencies -- and iMovie HD certainly was not without its deficiencies, too.
Regarding the similar redesign to FCP X, just because it LOOKS like iMovie doesn't mean its iMovie, and perhaps a new approach can be better despite the reluctance of a portion of an app's user base to evolve along with it. Some of the missing features in FCP X, however, is a big problem. Apple has issued some patches, one that thankfully brings back the ability to load in legacy projects. But there are several other big issues with it that pro users are right to complain about. It was certainly risky for Apple to pull some of those features, no argument here, and I suspect Apple will solve some of those issues in future updates.
OK all this slamming of the current version of iMovie is just too much for me. I have to chime in here.
I was a heavy user of iMovie HD and continue to use the redesigned iMovie regularly. Yes, there are some big changes between the two apps' UIs --many (not all) for the better -- but the notion that the new version is lacking in features is ridiculous. And yes, when the new version of iMovie came out, there WERE several features missing. Many of them have returned through sub-releases and, IN FACT, the new version actually has way, WAY more features than the old one! Many features, however, are turned off by default. If you go into iMovie's preferences you can turn on its "advanced tools" under the General tab...and BOOM! (to quote Steve); a virtual cornucopia of additional features and functionality become available. There are also several view options that can be activated via the preferences and from the View menu.
There are still some behavioral attributes in iMovie that require learning a different approach...but that's life. Things change, sometimes for the better and sometimes for the worse. On balance I can say that the improvements far FAR outweigh the deficiencies -- and iMovie HD certainly was not without its deficiencies, too.
Regarding the similar redesign to FCP X, just because it LOOKS like iMovie doesn't mean its iMovie, and perhaps a new approach can be better despite the reluctance of a portion of an app's user base to evolve along with it. Some of the missing features in FCP X, however, is a big problem. Apple has issued some patches, one that thankfully brings back the ability to load in legacy projects. But there are several other big issues with it that pro users are right to complain about. It was certainly risky for Apple to pull some of those features, no argument here, and I suspect Apple will solve some of those issues in future updates.
1. I don't agree, the system is absurd. But it was excellent until version 6.
2. I agree. The iPhone is still good. I'm just bored with it because I had it for years, and a little disappointed that the update was a 4S instead of 5, with Siri as the only tangible improvement.
3. Impossible to agree on this one. It's not a matter of opinion. Final Cut Pro X is not particle for serious projects.
Does trying to hold my phone like a Human being come under "regular, normal use"? Because untill I got my case for my iPhone 4 I had to gently hold my iPhone at the top with 2 fingers and a thumb when making a phone call. If any part of my skin came into contact with the black line on the bottom left, I'd go from full signal to "No Service" within 10 seconds.
Tylenol? Is someone going to buy an iPhone, jailbreak it, infect it, and put it back on the Apple store shelf?
A better lesson to teach would be the wonderful success that was NEW COKE.
I think the idea is 'how to recover from bad press'.
1. You are wrong. it's good, very good, but not perfect though. It is aimed at mum and dad video editing though.
2. Agree with you 100%.
3. You are so wrong and don't even realise it. I'm not even going to argue with you on this one. I'll just say you can keep on dreaming while the rest of us enjoy the good software.
1. Mum and Dad would probably prefer a normal timeline or even iMovie 6 Icons instead of trying to move their mouse in ways that don't disturb the yellow container. Previous iMovies, with their icons, were pure genius for Mom and Dad.
3. You can't seriously compare Final Cut Pro X to previous versions of FCP right? And when you export a file, are you happy to go through the "Share" menu options with less control over things?
1. It works for the average editor. I'm no editing genius. It've never really used iMovie 6. I tried it after using the latest iMovie and I prefer the new version actually. I think it's a case of each will have their favourite, 6 or the new.
3. Of cause you can't. But both are very good and solid products. It will take a while to adopt FCPX though cause the industry can not change mid project. These are the facts. And I agree with them.
With Apple products sometimes what they leave out is as important as what they add in. I have a few friends who are big into the movie editing thing and they love FCPX. They say it's just as good as FCP. Different but just as good. I've read a lot about FCP and FCPX and played with them a little with their guidance, I'm no editing expert and both seem fine to me.
So you can cry all you want about FCPX. Just keep your winging down so the rest of us can enjoy FCPX.