This price doesn't compete.
I know it might sound a lot better and all, but especially when they tout setting up two to compliment each other they are asking QUITE a lot for what is still just a music speaker, not one to hook up to your TV for cinema sound.
I mean, real talk here: this is for Average Joe with disposable income, I get that much, but when the Amazon Echo comes in at 180 and is on sale FREQUENTLY (actually kinda hard to buy at full price) you're looking at a hefty markup.
And no word on apps/skills whatever you want to call it.
If this is barebones Siri without the apps, if this needs Apple Music and can't tap into my iTunes Home Share and iTunes Match this is quite the show stopper.
Pretty sure that a lot of Apple users already found their nice set of speakers and aren't necessarily looking to replace them, but rather compliment them.
In fact, might as well go the Echo Dot route for me.
Give me one device to connect my speakers to that provides a network audio interface for my Mac, iPad, iPhone, hell even other kinds of devices and you got it.
THAT would change the game.
Make it affordable, make it an impulse buy like the Apple TV 3 back in its day. Like the AirPort Express almost... (Oh... remember those?)
This is too little, too late, too limited and too expensive.
It will mature over time I'm sure, but it is - much like the Apple Watch - another new product category launch by Apple that leaves me scratching my head more than a gaping mouth.
Glassed Silver:mac