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you are wrong...Apple is lost right now, and this product shows this to the fullest. The market is calling for smart home automation, who really cares about a speaker...don't get me wrong, there are those that need good sound, but there are more who want true home automation. Apple can't compete with Amazon or Google right now, so they are trying to sell this as a music product and downplay the home automation part. It's basically a siri home automation beta program, and that is what they want us to pay $350 for? PLEASE! I don't know if you use home automation at all, but I do...the Echo can do basically everything, and works (and the speaker really isn't that bad). I am truly confused by this product, but I see right threw Apple's bull*hit right now, they needed to do something, and they threw this worthless toilet paper roll at us...Why on earth do I need to use an Echo to turn on my apple tv, tv and lights, when I have apple music, apple tv and all apple apps, there is something wrong with this, at least to me...I'm not cancelling my Echo show pre-order and looking really forward to them arriving