I don't even know how the term "subsidy" got attached to this practice. It was a "loan"
The carrier didn't sell a $649 phone for $199. That would be absurd.
Instead... you made a $199 down-payment... and a portion of your monthly bill paid for the remainder of the phone. YOU paid for it... it wasn't a gift from the carrier.
Good news! You don't have to spend $850-1000 on a phone.
The ill-named "subsidies" are gone... but they now offer payment plans.
Instead of dropping $850 on a phone... how about $35 a month? Does that sound better?