Realist? Really? You and Steve Jobs seem to think everyone has super-fast connections and an Apple TV! Or else you don't care about anyone who doesn't.
Physical media 'dying' is such hyperbole. In a grand historical sense, yes of course it is, so is everything. The question is not 'is it dying?', but 'when is the funeral?' and 'is its successor mature enough to take over yet?' You seem to think it is, I disagree.
How often have I thought about watching a HD film on my 13 inch screen? Every time I can't actually do it! Has to be a few times a week. You seem to be expecting me to buy a SD copy of every HD film I buy, what is with that? I'm away from home right now, but I can't bring any of my BDs with me to watch though, because Apple doesn't like me not buying my media from iTunes, even though it's not feasible for me to do so. That sucks. So my remaining options are - not enjoy HD films and just stick to DVDs, buy a Windows laptop that has a BD drive, or pirate an extra SD copy. None of those other options appeal to me. What would you do in the same situation? Ignoring the fact my internet access is not good enough for HD downloads (and unlikely to be for some time) is not a good answer!
And Blu-ray sales are on an upward trend not the opposite, but anyway, well done for completely missing the point again. I have Blu-rays. I want to be able to play them on my mac. That is all. The resolution is irrelevant to that point. I'll see you in about 7 years when we will hopefully be able to agree that downloads have finally replaced Blu-ray and matched their quality and we'll all have replaced these macs, the ones I'd like Blu-ray as an option for, for newer ones, that maybe won't need it so much then.
I understand your point clearly...
YOU want Apple to impliment Bluray into its systems so that YOU can play your Bluray discs on you laptop.
What YOU don't understand from ME is that Apple have no reason and no need to implement Bluray into its systems.
Apple already have a successful and working system of distributing media of the likes of music, video, podcasts to its customers through iTunes. I understand that by rejecting Bluray is doesn't give much option to people who have Bluray discs already and want to watch them on their Macs, but what YOU don't seem to understand is that Apple are not interested in physical media and see more potential for itself as a company and for its customers as a distributer of downloadable media.
Films on SD? No my friend. Most of my films are on DVD or have been downloaded onto the hard drive of my MacBook to then pass onto my iPhone if need be. I have many films such as Rain Man, 50 First Dates and Shawshank Redemption on standard DVD which I am happy to watch on my MacBook as they don't 1080p quality to appreciate. I bought a Bluray player and 42" LCD to recreate the cinema experience with surround sound etc. If I want to watch 1080p movies, I purchase Bluray DVD's worth purchasing and watching in 1080p on my 42" LCD eg. 300, Transformers etc.
The situation is very similar to XBox's HD-DVD drive. Bluray won that battle and XBox has now ditched HD-DVD. But what is interesting is that Microsoft didn't then decide to include a Bluray device into its system but instead concentrate on downloadable media through its Marketplace and Zune.
"'is its successor mature enough to take over yet?' You seem to think it is, I disagree."
I have never said that it's successor is mature enough. My point is that Apple is working on its "future" successor but you can't just expect a company to click its fingers in 2011 and have 1080p HD content available to the masses. Apple needs to nurture it's format, build a structure and understanding with it's customers. With the way iTunes, Apple TV etc. are going it looks like a very well structured and organised format to me once that first full 1080p movie does become available as a legal download.
I still don't think you know what I'm getting at here though. Apple sees downloaded media as the best way to progress with distributing its content. iTunes is very much what makes Apple tick. Without iTunes and iPod, Apple would not be in the position that they are in today... so why shouldn't they take advantage of this and use iTunes as its base for its customers to access media content?
The death of discs? You say 7 years, I say 3... The internet has grown rapidly since 2003. I had 512kbps broadband then and now I have 50mbps with companies increasing speeds year on year. Japan's has 1gbps for crying out loud. You really think it'll take 7 years for internet speeds to be sufficient enough to stream or download 1080p HD movies? That long?
These are your options.
1. Stick to watching the 70+ BD discs that you willingly purchased; without really fully understanding the format that you've banked on, at home on your Bluray player + LCD.
2. Purchase a Windows PC with a Bluray disc to watch your 70+ BD disc movies on its screen until it crashes on you half way through.
3. Move out of your area into a more developed town or city with 8mbps+ broadband speeds.
What we both seem to agree with is that downloadable content is the future. Apple are working on the best way to distribute downloadable content as of now. Let them do their work and you shall be happy once it's perfected.