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Apple Updates Final Cut Pro and Logic Pro for Mac to Support New iPad Apps

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Alongside today's launch of Final Cut Pro and Logic Pro for iPad, Apple has updated its video and audio apps for Mac to integrate with the iPad apps as well as deliver new features and bug fixes.

General-Final-Cut-Pro-Feature.jpg

Final Cut Pro 10.6.6 [Mac App Store] allows you to import your projects created in Final Cut Pro for iPad, offers automatic color management for editing HDR and SDR clips in the same project, brings a new collection of titles, effects, and transitions, and adds a Scene Removal Mask tool to remove and replace backgrounds behind subjects without using a green screen. Apple has also released Pro Video Formats 2.2.5 with the latest professional video codec updates.

Motion 5.6.4 [Mac App Store] adds an automatic color processing feature for adapting to HDR and SDR timelines from Final Cut Pro, new HDR-optimized color processing sliders, new Green Screen Keyer and Luma Keyer filters for isolating foreground subjects, and improved performance.

Compressor 4.6.4 [Mac App Store] can now automatically center cropped video, supports standard copy-and-paste keyboard shortcuts for adding files from Finder to the batch window, and more.

Logic Pro 10.7.8 [Mac App Store] adds project roundtrip capabilities to support Logic Pro for iPad, while also delivering several bug fixes and performance improvements.

And finally, iMovie [Mac App Store] has been updated to version 10.3.6 with stability and performance improvements.

Article Link: Apple Updates Final Cut Pro and Logic Pro for Mac to Support New iPad Apps
 
Article Link
https://www.macrumors.com/2023/05/23/final-cut-pro-logic-pro-mac-updates-ipad/
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Spock said:
Pushing out final updates before the Mac apps go subscription based…
Click to expand...

A terrifying concept... but so easy to foresee coming to all Macs near us everywhere.

And then what? All other Apple apps too (because once a corp takes a bite of that 'apple,' the press to "make more money" can always be drawn to doing more of what is already working.) Business mind logic for extra punch: "is it fair that iPad customers pay a monthly fee while Mac customers don't?" and "Look how readily iPad customers have accepted the monthly subscription. Clearly our customers like subscription models. Expand them!"

All OSs go subscription?

Premium-priced hardware + premium-priced subscription software! Maximize those profits. 💰💰
 
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Orange Bat said:
I don’t see FCP on Mac going subscription based. They have a hard enough time getting pros to use it let alone giving them another reason to not use it.
Click to expand...

Wouldn't that same thinking apply here too then? Why is this version of FCP rolling out already subscription based? As of this morning it had ZERO customers, so Apple needs to motivate everyone to leap over the subscription model hurdle to use it.

If you want big uptake and subscription model is a barrier, roll these out with no subscription model. Else, Apple will watch the enthusiastic uptake WITH subscription model and likely get some "mo money" inspiration to spread the same around. First logical decision seems like it would be "on Macs too." 💰💰

I don't like the idea but it seems obvious to be on the way if these two get a strong volume of (subscription model) acceptance.
 
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HobeSoundDarryl said:
Wouldn't that same thinking apply here too then? Why is this version of FCP rolling out already subscription based. As of this morning it had ZERO customers, so Apple needs to motivate everyone to adopt a subscription model to use it.
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I don’t see people using FCP on iPad as their primary editing set-up. I think it will be more a supplement to a desktop/laptop set-up for most editors. Since (for now) you can’t connect an external hard drive to FCP for iPad, it doesn’t make sense for any serious editors to buy an iPad just for editing. They’d be better off getting a MacBook and just use the FCP they already have.

Also, I’m not saying that FCP won’t go subscription SOMEDAY. The big problem for Apple is DaVinci Resolve. It‘s a one time cost. If Apple went subscription how many “pros” would switch platforms?
 
I said nothing about primary setup.

This is simple business. Apple is going to be able to see how enthusiastically users of this kind of software will embrace the subscription model hook that comes with it. If enthusiastic, it could be (mis?)interpreted that Apple customers like subscription models... much like Apple customers like even bigger phones because bigger ones keep selling in record numbers each year (ignoring that maybe they are too big but people are buying anyway for "the rest").

When companies are working on new revenue streams, they test ideas. If customers accept a test, that test usually gets spread around. The prize is more, easy money... in this case, long-term recurring money in that favorite "services" number Apple loves to quote each quarter.

There's a LOT of other Apple exclusive software apps that could go this way too. And it doesn't require making new hardware or chips, supply chain costs, supply chain timetables/disruptions, etc.

I don't like it myself but it is easy to see it could go that way with good success here.

As to the threat of defections to DaVinci: that's plausible. Or what if Apple's success on the heels of Adobe's success inspires DaVinci to go there too? Switching pro platforms is not easy. Generally the learning curve to transfer the same level of competency is sizable.
 
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I don't like software subscriptions. But:

1) on iOS they present a low barrier to entry (compared to outright purchase for 350 money units) for lots of content creators to give it a try and then get hooked;

2) if someone only uses the app for 6 months of the year, well they can cancel the sub for the remainder and then it starts to look like not such a bad deal;
 
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I don't see why apple can't do whats already been done for 30+ years - a flat update fee when a full ver comes around. $29 ? even $49 for Logic or FCP ?

You *really* dont want subscriptionware. case in point is one major NLE where you can no longer get the installers for older versions, and if you have them they won't authorize if installed. This locks you out of old projects if you haven't opened and saved them up ver 2-3 app vers. of course if you made XML files of your projects you have a shot a project updates, but the digital abyss of project lockout is the veyr biggest problem os subscriptionware. Just see the Capture One lead balloon of trying to get users onto subscriptions when the apps key selling point was it was perpetual lic, upgrade when you need to.
 
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I'm very pleased that Apple shared the new transitions, generators, and titles with us, especially the new scene removal mask! One big question mark, however – why aren't the new dynamic music tracks (which intelligently adjust to the length of the video) included with this update? Surely people swapping files between iPad and Mac would expect to see those on the Mac? It's a feature I'd love included regardless. Maybe they're coming in a later "point" update? Or is Apple retaining that feature for the new dreaded FCP 11 Mac subscription?
 
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Is this like Numbers and Pages… where they took out a lot of functionality, just to make them compatible with iOS versions… and now years later we still have never seen the features added back.
 
rb24 said:
I don't like software subscriptions. But:

1) on iOS they present a low barrier to entry (compared to outright purchase for 350 money units) for lots of content creators to give it a try and then get hooked;

2) if someone only uses the app for 6 months of the year, well they can cancel the sub for the remainder and then it starts to look like not such a bad deal;
Click to expand...
I'd like it a lot more if it was a subscribe to buy type of model. Let the customer "own" the software without paying if they kept the paid subscription active for, say, two years. Or at least offer a buy it now priced at something like two years of subscription price in addition to the subscription. Do either of these two things and the complaints about the subscription model are invalidated.
 
Spock said:
I think it’s more likely we will get a hybrid OS that runs on all devices. Apple Silicon Macs and M1+ iPads are essentially the same devices already.
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It’s as likely as that hybrid OS we got that ran on Apple II’s and Macs.
 
andrewxgx said:
re: subscriptions
they're ok if the price is reasonable
lemme remind you than you use to pay like 300+ bucks every 2-3 years for a new big version anyway
keeping this 50 bucks a year and having constant development and only one version to support is way better
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I totally agree. I’m not a fan of subscriptions, but in this case, at $50 per year, it takes 6 years before you pay the same as the one time $300 fee. Plus being able to cancel. It’s actually saving money.
 
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