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Apple Updates Final Cut Pro X with Multicam Support, Advanced Chroma Keying, and XML Support
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For those interested, here is an interesting article from fcp.co about the switch from FCP 7 to FCP X in a broadcasting company. It features more quality content and opinion than what is mostly being shared in this thread right now.
http://www.fcp.co/final-cut-pro/articles/691-using-fcpx-on-long-format-broadcast-productions
http://www.fcp.co/final-cut-pro/articles/691-using-fcpx-on-long-format-broadcast-productions
Well everyone has an opinion. My point was that clients LOVED it, came in under-budget, and was atotally pro looking product that basically blew people away. All done on FCPX.
I didn't, I still used FCP7. It's only recently that we started utilizing and transitioning to Premiere and MC. We use FCP7, but phase it out over the next year or so. However, due to budgetary issues and bureaucracy, we were forced to decide what we'll be investing in next year and for the next 5 years.
So it's finally starting to resemble what they should have released in the first place.
Probably could have avoided losing some switchers by waiting a few months until all these features were in. Or even calling X.0 a beta while still selling 7 and announcing that these features would be in within a certain amount of time.
Glad to see this update, it's encouraging as a Logic user to see some visible commitment to the pro apps.
Probably could have avoided losing some switchers by waiting a few months until all these features were in. Or even calling X.0 a beta while still selling 7 and announcing that these features would be in within a certain amount of time.
Glad to see this update, it's encouraging as a Logic user to see some visible commitment to the pro apps.
Funny, I've heard most stayed with FCP 7 to wait and see what Apple brings back to FCPX. Seems they made the right decision.
I can only assume you're talking about me since you quoted me thrice, but my comments are hardly what I would call "immature". Is taking issue with someone who appears to be confident in speaking for "most of us", when he's clearly only giving his own personal opinion, immature? And this other person Moviecutter is being civil by first questioning whether I have any experience at all, and then listing his VAST international qualifications, complete with hundreds of millions of viewers per year? I'm afraid I am working from a different dictionary than you if I am 'immature' and he is 'civil'.
Hi Movie Cutter. I had actually quoted all your posts to respond to individually, but I'm going to attempt "Short and Sweetness"
If you really are in DC...and you really are cutting/producing broadcast, docs, blockbusters or whatever else the "100's" of pieces of BIG production, for the BIG BOYS...how in the world do you have the time to hang out with us?
...on a serious note..whether you do or don't, I find it very curious that someone with the gear in your signature hasn't dropped 299 out of SIMPLE curiosity??? And from there...if you actually did make the FCPx purchase, and actually did spend some time with it...>HOW in the WORLD you've arrived at the conclusions you have???
I, too, work in Post...as well as audio production...and I come from the "Field" (as a shooter for my first decade in video). The past 15 years I've payed my mortgage in video and audio production. Love her or hate her...the intrigue Sarah Palin has brought to my state has been phenomenal for our business. In fact, over the past couple of years...we've upped the ante significantly with subsidies and massive tax breaks to lure production to Alaska (Everybody loves whales...most recent). Both on the BIG screen...and in documentary/reality production (which is where I "Live").
I've had the opportunity over the past decade to work a LOT with the "Big Guys" at Discovery, Nat Geo, History Channel...and a couple dozen production groups and post houses from Alaska through Seattle, Portland, San Fran and LA>
ALL the ladies and gents that I've gotten to know in the business...ALL of them are very intrigued with the direction of FCPx...NOT a SINGLE one has "Given Up" on the platform. As well..>I don't know a single, legitimate post house that doesn't use a combination of ALL three platforms!! IE...many LOVE After Effects, Most have AVID and have since film...and Every Single Joint I work with has a copy of at least FCP7---if not, as an earlier poster mentioned, an earlier version of FCP---5 or 6. Hell, I know BIG houses that still run Power Mac G5s!!! (albeit, those power supplies are slowing breaking down). Some like Compressor, they may cut on FCP...they may compose or title with AE...some stick with MC the entire workflow. Choices, Choices, and Competition!!!! (And extremely affordable to OWN each piece of software compared to the days of proprietary MC systems for Pro Tools and AVID!)
My point is...EVERY one I know in the business....EVERYONE...all are very curious as to what Apple is going to do. MOST are excited...and anyone tech savvy enough...knows that a Complete, 64bit, ground up re-write is a significant task. As someone else mentioned...FCP7 didn't go stale overnight. FCPx now has almost every concern addressed...within (less than, since release) a year's time, that most post houses were concerned with...in this update (as well as the previous .01 update).
There was a massive paradigm shift from film to digital. Were you there then? I look at this move...including Premier's earlier move to 64 bit and GPU/Cuda support....and AVID's (relatively quick momentum due to FCPx concerns) current and future offerings...this is One Hell of a Competition!!! ONLY Good for ALL of us!!! I don't believe (nor did I) that Apple has ANY interest in resting on it's laurels with their pro software. So much comes from the creative and content use of the Mac platform...as well as the cash in bank...even if these smaller divisions in Apple ONLY make a few hundred million in profit...that's still good business sense! And in most cases would make a good business on their own! If Apple was about to give up on the Pro market with their Pro software...Why wouldn't they sell it off to some company happy to ONLY make a couple hundred million a year vs. billion?
I constantly hear the "Shake" argument as well. Remember...Shake was a very different time at Apple. FCP was nothing like the juggernaut in the industry it has (or had become in your opinion) become....to actually compete on the same level as AVID...even Adobe stepping it up to become a player with Premiere.
All of it's good...ALL of it!!! Premiere's first foray in to 64 bit was horse dung. It's a much better experience two or three full versions later
Give it some time. Dont' be so quick to dismiss. You remind me of those old fuddy duddies that wanted to hang on to our old Otari two and four tracks when Cool Edit Pro and SAW released on our old Pentium 1's!!!
>...so much for short and sweet
J
I worked in Apple's business sales (Small Business, supporting Southern California, AKA Hollywood, for non-enterprise businesses, basically non-Fortune 500) and this was absolutely the trend we saw.
That's cool, but objectively (again, as a viewer, not someone who does this work), it isn't at the same level of "pro looking" as even the cheapest spot that runs in primetime on any network. I'm not trying to put down your work, I'm just saying that it is *not* the same thing as the big leagues. Of course, the big leagues are only 0.01% of any industry, so for people working in those areas to think that *their* concerns are the only ones that matter is also myopic.
My "move on" I mean that we've started to phase out FCP7 and phase in Premiere. Seems my lack of clarity is a point of contention around these parts.
For the sake of this thread, I'll state this once and move on. Read your responses, then his, and make this claim again. I don't recall him making references to a "wiener sling" and it was you who sarcastically called his professionalism into question, not his. His responses did not take this thread to a personal level. It's not what was stated, but how it was stated
Thanks!
Finished this a few days ago. How's this do it for ya.
http://www.youtube.com/watch?v=-WZnfMrIjpM&context=C3c2e0a8ADOEgsToPDskJvIYaVlCD4C1AAaqkBsWek
I wouldn't say steal. You can get production premium for around $1500. Hell, Amazon is selling it for $1300. And that's for unlimited use. After that, upgrades are only $399 and you don't necessarily have to upgrade when those roll out.
It seems it would make the most sense for a design firm that just needs a few extra seats for short periods of time. But even then, it might make more sense to just hire a freelancer who already has the software.
For some reason, your response made me think of this commercial:
http://www.youtube.com/watch?v=BH95UTtbmr8
It's really old (from the 1980s or so), but they still use commercial in 2011/2012!
Wait, seriously? It's still running? I grew up in Chicago and remember this (along with FIVE EIGHT EIGHT, TWO THREE HUNDRED, EMPIIIIIIRE! and others). Awesome.
If you really are in DC...and you really are cutting/producing broadcast, docs, blockbusters or whatever else the "100's" of pieces of BIG production, for the BIG BOYS...how in the world do you have the time to hang out with us?
I've waiting on notes from a client while rendering a 20 minutes piece in one suite and ingesting and transcoding in my current suite. So I've got a little time to stoke the fires of MR.
Oh, I have, and do own a copy. I have played with it, but with my current workflow, it's been usable. I tried to download the new version when I head it was out this morning, but it's not available yet.
I don't disagree. We're all curious. But almost all of the editors I know predicted this situation, and many of those have given Premiere another look. Almost all have downloaded FCPX, but none use it for anything and we're all waiting for it to become something usable. In the meantime, the houses I work with have begun considering Premiere or MC, while still using FCP 7.
All of it's good...ALL of it!!! Premiere's first foray in to 64 bit was horse dung. It's a much better experience two or three full versions later
Give it some time. Dont' be so quick to dismiss. You remind me of those old fuddy duddies that wanted to hang on to our old Otari two and four tracks when Cool Edit Pro and SAW released on our old Pentium 1's!!!
>...so much for short and sweet
J
It IS all, good. And I would agree with you on your last point if I weren't a cynical 28 year old.
Despite all the controversy over FCPX, I think it's a positive development. Certainly the new version is more appealing for folks like me in the prosumer/small-scale market. And the professional market should see continued competition from Adobe and Avid. Niche-filling is usually the sign of a maturing ecosystem .
While I certainly feel for folks like MovieCutter who had the rug pulled out from under them, the pros are also the ones best-equipped to make major platform shifts like these.
.While I certainly feel for folks like MovieCutter who had the rug pulled out from under them, the pros are also the ones best-equipped to make major platform shifts like these.
It's exciting to see this. Downloading the update now and anxious to check it out.
To be honest, it's sort of frustrating and annoying to read the comments on all of the FCP X updates, several months removed from its release. I'm pretty surprised that all of you big time professionals who had to immediately switched NLEs because time is money and clients needs their product now, have time to sit on the internet and stir up these arguments in every...single...fcp x thread.
Apple doesn't care about you. Say it with me. "Apple doesn't care about me." It's hard to say but it's the truth. They don't care about your long and illustrious broadcast resume and they don't care about the passive aggressive "who cares, I already switched to Avid" posts you make on all of these threads.
They changed their product and business model. Companies are allowed to do that. They don't owe a thing. They know that there are a lot more people out there shooting with DSLRs and iPhones and putting their videos up on youtube and vimeo than there are crotchety old blowhards that spend their days grumbling on forums about tape decks and Ensure.
They've made a great product that's different than their last version. That's something that Apple does. They make changes based on their vision of the future. I'm not a big shot professional ELITE, but I do make my living as a video producer, and for me, FCP X is perfect. For you, it's probably not. Just go buy something else. It's really easy. It's just so exhausting to read the same crap on forums every day. People trying to justify their decisions by slandering those of others. If you're so happy with Avid or PPro, go enjoy it!
To be honest, it's sort of frustrating and annoying to read the comments on all of the FCP X updates, several months removed from its release. I'm pretty surprised that all of you big time professionals who had to immediately switched NLEs because time is money and clients needs their product now, have time to sit on the internet and stir up these arguments in every...single...fcp x thread.
Apple doesn't care about you. Say it with me. "Apple doesn't care about me." It's hard to say but it's the truth. They don't care about your long and illustrious broadcast resume and they don't care about the passive aggressive "who cares, I already switched to Avid" posts you make on all of these threads.
They changed their product and business model. Companies are allowed to do that. They don't owe a thing. They know that there are a lot more people out there shooting with DSLRs and iPhones and putting their videos up on youtube and vimeo than there are crotchety old blowhards that spend their days grumbling on forums about tape decks and Ensure.
They've made a great product that's different than their last version. That's something that Apple does. They make changes based on their vision of the future. I'm not a big shot professional ELITE, but I do make my living as a video producer, and for me, FCP X is perfect. For you, it's probably not. Just go buy something else. It's really easy. It's just so exhausting to read the same crap on forums every day. People trying to justify their decisions by slandering those of others. If you're so happy with Avid or PPro, go enjoy it!
No offense, but it's still an example of what most would probably call entry level work. It's simple cutting with basic supers.
I have nothing against people having success with FCPX, but your two examples so far don't provide any evidence of its ability to compete with the proven workflows of FCP, MC, Premiere, Vegas, nor any of the other NLEs that we've all used over the years. I'm not even saying that it can't. It's just that your examples don't prove it.
For the sake of this thread, I'll state this once and move on. Read your responses, then his, and make this claim again. I don't recall him making references to a "wiener sling" and it was you who sarcastically called his professionalism into question, not his. His responses did not take this thread to a personal level. It's not what was stated, but how it was stated
Thanks!
He most certainly did. I don't believe you actually read the responses. He says most of us, I said I don't think so. Then he begins the 'you're not on MY level' arc, that starts with his questioning whether I've been an editor and ended with dropping all this big, impressive sounding names in broadcast. If true, I guess it's impressive enough. But technically he questioned *my* professionalism first, and I believe I responded accordingly. I'm with the other guy. If Moviecutter is so important and has so little time to try out new stuff, what's he doing here crapping all over an update announcement that addresses apparently most of his concerns? He should be busy switching his company over to Avid instead.
It's great that you're proud of your work but I'm hoping you realize this is not at the same level of what you see on major networks during primetime for example.
The thing is FCP was making grounds in this specific market. And all of a sudden Apple release a brand new product that doesn't answer to this market's needs.
I work in TV ads and FCP7 (and previous versions) were great for us. Avid is an excellent software but FCP allows to get in and out of the software more easily, something we do all day.
The first release of FCPX lacked features we absolutely needed (export to OMF, XML, we simply cannot our work without those). Our first fear was that Apple would not support our market, and would go for more of a prosumer product.
Since then, we have introduced 2 Avid workstations, and I have to say we are considering our options. Maybe today's update will change things, but FCPX is not in our immediate future.
You may not remember but Adobe and Avid offered some pretty nice deals on Premier and MC during the FCPX debacle. That's where "most of them" jumped ship so early. Great marketing on their part.