I’ve seen multiple people make similar comments. 👆
Think of it this way: Apple can absolutely make a stripped-down $200 iPhone that has mass market appeal in emerging markets (low-income countries). Apple could sell 100s of millions of basic cheap iPhones. There are Android phones at that price point, so why not iPhone?
I think Apple’s strategy with the AVP’s current high price-point is very intentional. It may sound counterintuitive, but I believe Apple is not looking for mass market appeal at the moment to avoid disappointment. It’s still an early-adopter product and the third-party developer community/ecosystem has to catch up—the same way the iPhone did in its initial iterations. The AVP’s high price-point is an intentional barrier to entry. Most of the people who are putting down $3,500+ for the AVP know exactly what they’re getting / already have their expectations managed.
You have to remember: All of the third-party iOS apps we love and enjoy today on the iPhone did not exist in 2007–2008. Browsing the internet on a “smartphone” wasn’t even a thing when the iPhone was released in 2007. How many of you are old enough to remember when
Steve Jobs loaded The New York Times website on stage? It was the Desktop version of the website because “mobile web” and “responsive design” wasn’t even a thing back then. We’ve come a long way with the iPhone in the last 18 years.
Unfortunately, majority of the people that can afford a $1,000 iPhone are wondering why they can’t afford the $3,500 AVP and why the AVP M2/M5 isn’t as polished as their latest-generation iPhone (17). There’s no comparison—they’re two completely different categories and stages of their lifecycles.