If you look at the schedule in the app, all of the unannounced sessions have creative titles like:
- No Comment
- This One Is Sealed
- Shhhh, Can't Tell You Yet
- It's Under Wraps
- Still Our Secret
- You'll Find Out In A Few Days
- It's Still Confidential
- It's Confidential
- We're Not Telling
- You'll Never Guess This One
- We Still Really Can't Say
- You're Just Going to Have to Wait a Little Longer
- It's Still Our Little Secret
- We'd Really Love To Tell You
- It's Still Under Wraps
- It's a Secret
- This One's a Doozy
- We're Not Telling Yet
And A LOT more.
I think last year they just said "Session to be Announced". Nice to see Apple with a sense of humor. Also nice to see that they have secrets to announce.
I noticed that too. Gave me a good laugh.