Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Funny how several members in the previous thread were calling developers ungrateful, whiny, immature, impudent children. 🤔🙄

Its called taking care of your developers. Remember macOS would be what it is today with out the vibrant community of developers creating apps for it.
Some people here would rather scoot their bums over a cheese grater, than let a single 'less than glowing' remark about Apple be uttered.

It makes this place unbearable at times.
 
So many factors in play:

Who benefits from the DTK?
Apple benefit, they get apps that run natively
Apple benefit, they get $500 from people they already charge to be developers
Apple benefit, as they get a percentage of sales from upgraded apps on the Mac app store
Microsoft benefit as some developers think it's time to stop supporting macOS
Developers benefit, they get the chance to keep their apps up to date and keep the income flowing
Users benefit, they get apps that will run natively on Apple silicon computers

Other points:
Apple are not offering a refund they are offering store credit, none of the $500 spent on renting DTKs will ever return to developers
macOS requires developers to succeed, developers can go elsewhere, Windows for example
Grow up
 
Still makes me wonder... Apple just sees their devs as money bags initially :/

Sure they changed course, but this shouldn't of even happened to begin with.
 
  • Like
Reactions: Stella and Osamede
Must defend at all cost. Never paint Apple as wrong.
Then leave the program. If you really are in it.
Speak with your actions not complaints

What do you mean leave the DTK program? Why would I leave a perfectly fair program? I think you misunderstood the issue.
 
Apple giving away free stuff isn’t a dangerous precedent.

Developers complaining and Apple bending over even when developers are wrong is.
It has nothing to do with the giving away of free stuff. It's that Steve Jobs's Apple set a precedent way back when the PPC-Intel transition was going on that they were going to do right by the people who make the Mac what it is - the developers - by treating them with respect and acknowledging that they make the Mac what it is.

Tim Cook's Apple did a complete 180 from this stance by nickle and dimeing the people who make the Mac what it is with an insulting credit after they've forked out $500. Giving them a $500 credit I think would have been more appropriate.

That said, is Apple required to give them anything beyond providing support for the developers? Absolutely not. I think on that point we can agree.
 
  • Like
Reactions: Stella and ipponrg
First, I don't recall anyone demanding that Apple spend $10 billion,
I didn’t anyone said $10 billion. I said what you're suggesting is *like* that.

and I'm pretty certain there aren't 20 million developers. But if you have facts to support either of those absurd claims post them here.

Sure there are. Likely more since this was written in 2018. https://techcrunch.com/2018/06/04/a...s-at-100b-in-revenues-500m-visitors-per-week/

Moreover, Apple isn't "spending" anything. It is giving out vouchers to developers that can only be used to buy M1 hardware. At the end of the day, Apple will turn a profit whether the voucher is for $200 or $500, and the vouchers will spur sales for a new product.

Lots of things wrong.
1. Voucher can be used for any Apple Product: "the Apple credit gives you the flexibility to purchase any Apple product to help with your app development work." Considering Apple has no clue if I bought a new M1 from Best Buy, that limitation of "only M1 owners can buy whatever they want" likely doesn't apply.
2. No. Apple's margins sit around 30%. A $700 Mac mini means Apple can discount the mini by up to $210 just to break even on the item. A developer using a $500 voucher to buy a $700 Mac mini means Apple is losing money from that transaction. Apple won't turn a profit off of that device purchase.


And finally, you've already used the term "dangerous precedent" as if it means something. It doesn't. Apple isn't the US Supreme Court, and it's not bound by any "precedent." If it was then it would have provided every developer with a brand new M1 Mac free of charge as it did in 2006 when the last DTK was offered. But it isn't bound by anything, and the next time it releases a DTK, it can choose to charge nothing or double, and then provide zero vouchers (which would have been better than $200).

Developer community is now much more comfortable in demanding whatever they want, even if they're wrong, and Apple will cave. That's quite dangerous.

Last DTK was only offered to Premier Apple Developer Connect developers. That program cost $499 a year. Not really comparable.

And even if it was bound by some "precedent", what's "dangerous" about it fostering developer and customer goodwill? Is Apple going to go out of business because of this? Are dividends going to be cut for shareholders? Are Mac prices going to increase? Is the stock price going to drop? The answer is no. Your logic is patently absurd.

Because it shows Apple is willing to cave when developers are in the wrong. If developers demand something that is harmful for the future of the platform, and Apple caves, the platform will die. It's quite simple.

What Apple should have done in exchange for the $500 is provided working DTK units and adequate technical support with those units. It failed most developers miserably on both counts, and then offered them $200 to spend within around 60 days on returning the units. Had the units worked and developers received adequate support, there would not have been as many complaints. But it didn't. Ours sat on a shelf the entire time because it bricked itself during an update, and Apple was completely non-responsive. Just another example of Apple treating developers like absolute crap.

Agreement said 0 warranty with no guarantees of the product working. There's a reason for that. It's possible that this was a limited batch order sent to their partners in China months ahead. It's likely they shut down their production
line of these devices by the time we received them. How is Apple going to replace the units? Spin up production for 1 order after fixing the hardware design issue? Yeah, that's likely going to result in DTK being much more expensive to enroll in. And developers are already complaining at the $500 price tag for a rental.

But the bottom line is this is between the developers who paid the $500 and Apple. If you think that developers are entitled to nothing then take your $200 or $500 voucher and flush it down the toilet. You wouldn't want to set a "dangerous precedent" by compromising your principles in accepting a discounted Mac.

How do you know Apple didn't reallocate the budget to fund this $500? What if they axed a small new feature for macOS and pushed it to next year to fund this $500 voucher? What if they initially planned on releasing 11.3 and 11.4 for DTKs but cut support short and said "11.2 is the last update" to fund this? What if they planned on cutting Mac mini prices for everyone in June, but instead are pushing back that plan to 2022 after the vouchers are used? I'm supposed to flush this $500 down and live with the compromise that Apple did because developers were too greedy?
 
Not aware of a single developer complaining about the price of the DTK when it was announced, or complaining about having to buy hardware for their business. The problem is the units are worthless bricks and Apple provided zero support. That's not an "investment," more like a giant scam.

Keep in mind that the only reason developers had to pay the $500 is because there was no hardware to buy off the shelf. All of us would have preferred to pay $699 for a working Mac Mini off the shelf than $500 for a non-working piece of crap that had to be returned in a year. I
So every investment into a business needs to be something that lasts more than a year? What planet do you live on?
 
Developers complained because it was a tone-deaf token gesture after widespread problems with the DTK working (once it actually shipped; many developers didn't receive theirs until months into the program), lack of response to support queries, and the additional smack of the program abruptly ending several months early.

And for the richest company in the world, $200 times *at most* several thousand developers is literally a rounding error.

All of this comes on top of the craptacular year they just finished in developer relations, even setting the DTK aside.

No, they didn't owe developers anything, except to do what they originally promised in return for the $500. The $500 credit doesn't fix the past but it's at least not an utter slap in the face.

Well according to certain group of people on MR, Apple are not required to provide anything for that promise. It was a promise and nothing else. Dev should have read the contract. Hence Apple should not be returning the $500. And providing $200 in return was already a nice gesture even if you have not received anything.

And may I remind everyone that same group of people suggest Butterfly Keyboard problem was an echo chamber.
 
Not aware of a single developer complaining about the price of the DTK when it was announced,

Not sure how valuable that information is.

Quick twitter search suggests differently:


Keep in mind that the only reason developers had to pay the $500 is because there was no hardware to buy off the shelf.

Developers didn't have to. Purely opt-in.


All of us would have preferred to pay $699 for a working Mac Mini off the shelf than $500 for a non-working piece of crap that had to be returned in a year.
Then don't get the DTK. It's not like Apple had the option of releasing the M1 Mac mini earlier in June.
 
Why does Apple want the dev kits back at all?

Does anyone else think Apple is going to turn around and sell these as refurbished M1 MacMinis for $550, selling them for more used than they were sold for when they were new?
 
I have noticed that are few that feel that Apple doesn't owe us anything and they are right since we clearly knew it stipulated it was on "loan." However, many developers like myself, had to provide a reason for obtaining one and did not actually receive it till August, 2020. Then it took a month to get my DTK up to the latest build of of 'Big Sur' and even longer to for many of the third party dev tools like Unity to work with it. For me it wasn't till October until I had a DTK I could start working with, leaving me only about four months of use before I received the email. Understanding from previous hardware programs from Apple, I thought I would have it for at least a year. Also, the timing of M1 based products which came out in the same time frame we finally had a working DTK, left a bad taste in our mouths, making our $500 investment seem consequential.
In saying all this, I am glad I had the opportunity to work with the DTK because I like many were quite surprised at how well it performed, but also dismayed at the "marketing hype smoke screen" Apple was trying to push on the public with compatibility with Intel Legacy apps, making the role of developers rebuilding their apps as a 'Universal App' even more important. Now that Apple has realized the role Developers played in getting out native apps for the M1 platform, I appreciate seeing the upgrade in credit and time to make a decision. As a developer without vast financial means, this will definitely help me towards buying the M1 version of the Mac Mini, even if it will cost me $559 for the same memory configuration, which will give me six months (or less) before the M2 variant comes out. Besides, what are they going to do with them other than gut them and place an M1 or even M2 production prototype board in them and use them internally. I for one, would have been happy just to get a system board kit with the M1 on it and just swap them out myself. Seems like a less expensive route, and would look better on Apple's balance sheet.
 
No I didn’t. You said you were embarrassed to be part of the developer community. So quit.

DTK program and developer community are two different things. You quite literally misunderstood. If you can't tell the difference then there's no point in me talking to you. 👋
 
  • Haha
Reactions: freedomlinux
This is a lot:
I didn’t anyone said $10 billion. I said what you're suggesting is *like* that.



Sure there are. Likely more since this was written in 2018. https://techcrunch.com/2018/06/04/a...s-at-100b-in-revenues-500m-visitors-per-week/



Lots of things wrong.
1. Voucher can be used for any Apple Product: "the Apple credit gives you the flexibility to purchase any Apple product to help with your app development work." Considering Apple has no clue if I bought a new M1 from Best Buy, that limitation of "only M1 owners can buy whatever they want" likely doesn't apply.
2. No. Apple's margins sit around 30%. A $700 Mac mini means Apple can discount the mini by up to $210 just to break even on the item. A developer using a $500 voucher to buy a $700 Mac mini means Apple is losing money from that transaction. Apple won't turn a profit off of that device purchase.




Developer community is now much more comfortable in demanding whatever they want, even if they're wrong, and Apple will cave. That's quite dangerous.

Last DTK was only offered to Premier Apple Developer Connect developers. That program cost $499 a year. Not really comparable.



Because it shows Apple is willing to cave when developers are in the wrong. If developers demand something that is harmful for the future of the platform, and Apple caves, the platform will die. It's quite simple.



Agreement said 0 warranty with no guarantees of the product working. There's a reason for that. It's possible that this was a limited batch order sent to their partners in China months ahead. It's likely they shut down their production
line of these devices by the time we received them. How is Apple going to replace the units? Spin up production for 1 order after fixing the hardware design issue? Yeah, that's likely going to result in DTK being much more expensive to enroll in. And developers are already complaining at the $500 price tag for a rental.



How do you know Apple didn't reallocate the budget to fund this $500? What if they axed a small new feature for macOS and pushed it to next year to fund this $500 voucher? What if they initially planned on releasing 11.3 and 11.4 for DTKs but cut support short and said "11.2 is the last update" to fund this? What if they planned on cutting Mac mini prices for everyone in June, but instead are pushing back that plan to 2022 after the vouchers are used? I'm supposed to flush this $500 down and live with the compromise that Apple did because developers were too greedy?
 
  • Disagree
Reactions: farewelwilliams
It has nothing to do with the giving away of free stuff.
Literal quote from you "set by giving away free iMacs". It has, at the very least, to do with free stuff.


It's that Steve Jobs's Apple set a precedent way back when the PPC-Intel transition was going on that they were going to do right by the people who make the Mac what it is - the developers - by treating them with respect and acknowledging that they make the Mac what it is.


You just reiterated what you said earlier but removed the "free" quote and is suddenly not making it about free stuff.

Tim Cook's Apple did a complete 180 from this stance by nickle and dimeing the people who make the Mac what it is with an insulting credit after they've forked out $500. Giving them a $500 credit I think would have been more appropriate.

Disagreed.

Assume Tim Cook is super greedy. Either
- "Nickle and dimeing" a small group of DTK members would amount to nothing to quarterly revenue. "Nickle and dimeing" isn't going to change the numbers on the next quarterly earnings at all, so why would Tim Cook do that?
or
- DTK members are in the millions and giving each one of them a Mac mini would cause a substantial quarterly decline in Mac revenue. That's not "nickle and dimeing", that's being a CEO being responsible to shareholders



"Nickle and dimeing" isn't the case here as they could have simply not offered anything and kept quiet
 
How many DTK did they sell? I’m sure the move to $500 was good press at a negligible cost.
Not quite, DTK came with an NDA. So only thing that gave some press for it was when native apps came out using these DTKs. But still the big names still don’t have native apps yet. (Big names, Adobe, Google to name a few)
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.