Apple's much-rumored Beats streaming service would naturally be a more competitive alternative over two of its biggest rivals in Spotify and YouTube if it successfully convinces music labels to force streaming services to ditch their freemium tiers. Apple's service is expected to have lots of exclusive content, and only about one-quarter of Spotify's 60 million customers have paid subscriptions.
Apple faces a similar probe from the European Commission over concerns that it's persuading labels to abandon free, ad-supported services such as Spotify in Europe as well. Apple's own Beats streaming service will reportedly not offer a free tier, requiring customers to pay a recurring fee of around $9.99 per month, similar to paid tiers offered by Spotify, Rdio and Google Play Music.
Beets .. what a horrible name .. this sounds like the Borscht idea ever