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macrumors bot
Original poster
Apr 12, 2001

Apple device users are largely underwhelmed by the iPhone 13 lineup and the Apple Watch Series 7, according to the findings of a new survey by SellCell.


The survey asked 5,000 iPhone users aged 18 or over in the United States between September 23 and 30 what they thought of the recently announced iPhone 13 models and Apple Watch Series 7.

64 percent of users said that the iPhone 13 lineup is "not very" or "not at all" exciting. 21.5 percent felt that the iPhone 13 models are "somewhat" exciting, and only 14.4 percent said that they are "extremely" or "very exciting."


A minority of respondents, 23.3 percent, intend to upgrade to an iPhone 13 model, which is a 20.5 percent drop from a pre-launch survey conducted two months ago that put purchase intent for the iPhone 13 as high as 43.7 percent. This indicates a significant decline in interest around the iPhone 13 after it was announced.

Among the 23.3 percent that intend to upgrade to an iPhone 13 model, the 6.1-inch iPhone 13 Pro is overwhelmingly the most popular pick with 42.5 percent of responses. The 6.7-inch iPhone 13 Pro Max was the next most popular with 26.3 percent, followed by the standard 6.1-inch iPhone 13 with 22 percent.


The 5.4-inch iPhone 13 mini continues the trend of the iPhone 12 mini, with just 9.2 percent of respondents intending to buy the smallest iPhone 13. Apple's smallest iPhones have struggled to gain traction with a significant proportion of consumers over the past year, leading to the expectation that Apple will discontinue the 5.4-inch model size in 2022 in favor of a new, larger 6.7-inch "iPhone 14 Max" model.

Of the 23.3 percent that plan to upgrade, the main reason to do so was the ProMotion display and longer battery life for 34.1 percent and 25.3 percent of respondents, respectively. 26.2 percent said that there was no clear reason to buy an iPhone 13 model but they were simply due an upgrade or were locked into a yearly upgrade or trade-in program.


The iPhone 13's camera improvements, such as larger sensors and Cinematic mode, have been among the features most heavily promoted by Apple this year, but just 5.4 percent of respondents planning to upgrade cited the camera improvements as the main reason to upgrade.

Likewise, the new 1TB storage option was only credited by 3.2 percent of users as a reason to upgrade. The much-decried notch, which finally saw a 20 percent reduction in size on the iPhone 13 models, was commended by only 1.5 percent of respondents as a main reason to upgrade.

Of the 76.8 percent of existing iPhone users who are not interested in buying an iPhone 13 model, 29.3 percent said that the lack of a Touch ID fingerprint scanner was the main factor for holding off. 19.5 percent said that there were no major features to warrant an upgrade, but other criticisms included the lack of an always-on display, a notch-free design, 120Hz on the standard models, and a USB-C port.


New color options, such as Sierra Blue and Starlight, were the main reason to upgrade for 1.1 percent of respondents. On the other hand, 2.4 percent said that dislike of the available color options was the main reason for not upgrading.

36.8 percent of those that are not planning to upgrade said that they are waiting for the iPhone 14 instead. 16.1 percent are switching to an Android device, with 45.1 percent of these users planning to buy a Google device, 41.8 percent planning to buy a Samsung device, and 8.4 percent planning to buy a OnePlus device.


With regards to the other products that Apple announced at its California Streaming special event last month, 18.2 percent of iPhone users are planning to buy a new iPad following the launch of the sixth-generation iPad mini and ninth-generation iPad.


Like the iPhone 13, the Apple Watch Series 7 also appears to have underwhelmed users according to the survey, despite its larger display, more durable design, and faster charging. Just 7.5 percent of iPhone users said that they are planning to buy an Apple Watch Series 7 model. Pre-orders for the Apple Watch Series 7 open on Friday, October 8.

Article Link: Apple Users Underwhelmed by iPhone 13 and Apple Watch Series 7, Survey Shows


macrumors G5
Aug 17, 2007
Seattle, WA
I'm on the iPhone Upgrade Program so I replace every year regardless of how much or how little they do.

And I consider the "S" to be a silly nomenclature (I believe they added "S" to the 3GS to note it had faster 3G speeds) so I prefer they just increment the number each year regardless of feature set additions. Though if they had not burned "C" with the 5C, they could replace "S" with "C" for "Camera" since that is the one thing that does see significant year-on-year updates.

As for Apple Watch, I go Stainless Steel so I like to wait at least 3-4 generations (S0 to S4 and S4 to S8) to maximize the value.


macrumors regular
Jun 30, 2015
I mean isn’t this just a matter of perspective and subjective opinions? For example with myself as an iPhone 11 user, I thought the 13 Pro was amazing and I couldn’t wait to upgrade which I did on day 1.

As a Series 5 watch owner, I’m not impressed by the Series 7 watch. But Someone who has a S0-S4 might find the S7 very enticing.

If you are someone who upgrades every year then sure these are all very incremental upgrades. That doesn’t mean they aren’t giant leaps forwards for people who upgrade every few years or so.


macrumors member
Apr 23, 2019
This is expected, as it is a minor upgrade year (though we got good display, camera and battery enhancements). Greater updates should come next.
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macrumors 68030
Aug 15, 2009
Coming from an iPhone 11 I am pleased with my 13 Pro. But, this survey simply reflects reality: there isn’t much to get excited about these days. iPhones are amazing and it would be foolish to expect some knock-your-socks-off new features every 12 months.
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macrumors 6502a
Oct 24, 2011
Yep - that about sums it up for me too. I was going to finally upgrade my iPhone 6s to an iPhone mini but the camera "bump" (which is now more like a mountain instead of a molehill) has crossed my threshold of just way too stupid big. I'm a little scared Apple will form the conclusion the mini isn't worth their while when in fact it's just that they haven't made it acceptably good enough yet (for me anyway). And with the watch - just not enough focus on battery life. I really don't use any of the health/fitness features so I'm just after the basics but with a *much* better battery life. Really, one miserable day of battery life for a watch is just a joke.


macrumors 68000
Sep 20, 2014
I upgraded for one reason: was able to sell my 12 Pro for 800 bucks, which was more than the remaining balance with AT&T, and I had an XR laying around to trade in thus bringing my monthly payment down to basically nothing. The way I look at it, I refinanced my phone for a lower monthly and got improved cameras. If not for that favorable resale price on my old phone and aggressive trade in deal with upgrade to this phone, I wouldn’t have bothered. I’ll be sticking with this phone until it’s paid off or Apple finally includes a GD USB-C port.
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