I think you are missing the point. Bottomline is, there is a better map out there available for them and Apple is not using it. They are engaging this war of attrition with Google in the expense of their users/customers. This petty bickering between the two of them has to stop, if either of them wins, we still lose.
Oh that's rubbish. "At the expense of their customers"? In what way? Apple IS STILL USING Google Maps (for the present). It has acquired and is acquiring new technologies to wield in order to develop their own solution.
The Cook Doctrine says Apple won't deploy a solution unless it thinks it can innovate in the sector. These baby maps are not the final solution, they're just a small iterative cutting out of Google in an element of the product line which is of less consequence.
Yes, in future Google seems likely be cut out. But Apple will attempt to offer something that isn't just unique to its platform, but also better. The company may even, you know, guarantee not to sell your location data to other firms. As well as making its maps an essential and central element to the iOS platform (and in future probably, the Mac).
I don't accept that customers are losing out at any level in this particular move. The only firm losing out is Google, which suddenly loses a huge chunk of its access to location data on mobile platforms, while also facing a similar threat from Windows 8, which will hit market using the partnership model. Only with patented ideas it actually owns or has bothered to license.
It's Google's fault at the end of the day. It's entire business plan has such little regard for original creativity, be it music or books or mobile platforms. It's a search engine and sees everything as data. A dumbing down of the value of knowledge. When Schmidt seemingly crossed Steve Jobs, he arrogantly failed to realise that his actions created a hostility that goes right to the root of Apple itself. People there now see Google as a potential enemy, and a turncoat, to boot. This means that even at the tiniest microcosmic level it's likely Apple employees are always willing to investigate ideas which may harm the search giant.
I'd argue that this was Google's most foolish mistake.
Apple's customers aren't suffering. Google is suffering. Surely that's clear to everyone?