Apple Video Game Console?

Discussion in ' News Discussion' started by MacRumors, Dec 5, 2006.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Appleinsider publishes more information relating to Prudential analyst Jesse Tortora's claims that Apple may have a longer term interest in the video game market:

    Tortura speculates a gaming console device could be "morphed" out of a combination of the existing Mac mini and iTV, as well as the possibility of a handheld gaming device based on the iPod.

    Clearly, entering such a competitive market would be difficult, but the analyst speculates that Apple may be feeling some pressure from potential iTunes competitors in the form of movie-download services tied to the latest consoles.

    Rumors of Apple's entry into the gaming market are not new, as there have been previous reports of Apple actively recruiting game developers, but in his research note, Tortura reportedly claims that Apple has hired new software and hardware game developers.

    If you have a copy of this research note, please contact us.
  2. Machead III macrumors 6502

    Machead III

    Nov 4, 2002
    UK, France
    If Apple could release some kind of box that you connect to your Mac to augment it's graphical and general gaming performance, that would play existing games and then develop 1st party games for it, I'd be first in line.

    But it'd have to work with bootcamp.

    I don't see a regular console though. The market is saturated as it is. Get gaming sorted on Macs first.
  3. menziep macrumors 6502a

    Jan 21, 2006
  4. Evangelion macrumors 68040

    Jan 10, 2005
  5. pdpfilms macrumors 68020


    Jun 29, 2004
    No way. If apple ever was to do this (disregarding their first attempt), they would not be looking into it now. With the ultimate failure of the PS3, I'd think they'd be very cautious to enter the gaming market.

    Unless they're working on a handheld, which I could almost see them developing, for release in a year. I'm skeptical.

    EDIT: And just because game consoles are offering movie downloads does not mean that Apple's iTunes store needs to offer true games. And what's with everyone corrolating Apple with Nintendo?
  6. j-a-x macrumors 65816


    Apr 15, 2005
    Houston, Texas
    Sounds like a bad idea to me.
    Maybe a partnership or something like that could work where apple allows iTunes to be compatible with an existing console, but apple making their own console gaming machine sounds like it just won't work.
    Remember the Pippin?
  7. arn macrumors god


    Staff Member

    Apr 9, 2001
    ya, I think this buying season shows how competitive the gaming console market is. That being said, it's not hard to imagine that Apple is at least seriously keeping tabs on this area, just to remain competitive.

  8. war macrumors member

    Dec 23, 2005
    an apple gaming console

    Is a gaming console from Apple really necessary? They should just partner up with nintendo or buy them if they really want to get into that market. Nintendo is the Apple of the gaming market as it is now. It would be an interesting combination.
  9. Chaszmyr macrumors 601


    Aug 9, 2002
    Historically, there has been a division between the style of computer games and console games, but that line has been getting progressively thinner. It would be interesting if Apple managed to blur it more, and launch a successful video game console with games that were also Mac compatible... It would be very, very difficult to pull of, but it could reshape the whole landscape of home electronics.

    Many companies are trying to create one device that handles all things digital, and does it in the main stream (Sony and Microsoft included), and Apple is in at least as good of a position to pull it off as anyone else is.
  10. KindredMAC macrumors 6502a


    Sep 23, 2003
    How are we to know that maybe Apple is hiring these people to start work on incorporating Game download into iTunes? Aspyr said they were going to offer something similar this fall, which never came to fruitition.

    Apple would be nuts to try and enter the gaming market at this moment. Xbox 360 is the new king of the hill, Wii is making a new hill for itself and PS3 has disappointed too many people to be a threat over the course of the next 6-12 months. If Sony goes deep six and the Wii eats a bad Mario mushroom, falls over and dies, then Apple could consider throwing their hat into the ring.

    Along with iTunes downloads maybe Apple is really looking at getting aggressive with the hard core PC gamers. Think about it, Apple has gotten into the minds of average consumers and close to being an office notion, but what market is currently almost impossible to break into... PC Gamers.

    You ask any hard core PC Gamer if they would switch to Apple and they would laugh at you. This is the perfect next "Get a Mac" or "Switchers" style of marketing warfare.
  11. pdpfilms macrumors 68020


    Jun 29, 2004
    This is a good point. What if Apple's just looking into getting more games for the Mac? And have them available to download on iTunes? That doesn't seem as outlandish as a video game console like the Pippin to compete with the 360 or Wii.
  12. MrFirework macrumors regular


    Oct 18, 2006
    Denver, CO
    Yes. And have you seen the DS... the white one... if I didn't know what it was and saw it from accross the room I'd swear it was an iPod. So, see there... the move is already almost complete. :)
  13. Chaszmyr macrumors 601


    Aug 9, 2002
    We don't. Moreover, they could be thinking about a portable game device rather than a console device.

    Even if Apple has definite plans to enter the video game market, I wouldn't expect to see an Apple console until 2009.
  14. J Radical macrumors regular

    J Radical

    Nov 20, 2006
    I can't see it happening. The home console market is already crowded with MS Sony and Nintendo. A new console would require developers to support a newbie platform, investing millions in a product unlikely to take off.

    Apple would also be unwilling to accept the a lost on each console sold: even at $600 Sony still loses over $100 on each PS3 sold. The only option is to go into partnership with another company, MS is out since it's Microsoft, Sony is out because they have too much invested in Blu-Ray (an itv rival). That leaves Nintendo, who are historically uninterested in multi purpose games machines.

    I'm all for gaming on the mac platform, but MS has PC gaming by the nuts with DX10, and I can't see room in either the home console or portable market. Besides does the mac mini even have a graphics chip?
  15. Sleix macrumors member

    Apr 21, 2003
    Thousand Oaks, CA
    Another Apple gaming rumor. Geez.

    After listening to 90% of the idiot savants in the Windows/linux/etc should be obvious that the stigma that the "Mac is not a gaming machine" would stick and it would fail...unless Apple were to join forces with a known gaming system (yay Nintendo?) it'd flop just as badly as say...Nokia and their Ngage POS.

    The only reason that Microsoft had the willpower to stay this long so far is that it has the gobs of liquid capital to lose to sustain such a project, otherwise it would've been gone before the 360 would've been even a remote pipe dream in somebody's mind.
  16. EagerDragon macrumors 68020


    Jun 27, 2006
    MA, USA
    More games for the Mac I undestand and desire, more games for the iPod I can also understand (but don't care). I do not see a console this late in the game. With Nintendo, Sony and Microsoft, they got it covered.

    Make the Mac more gaming friendly, and make more Mac games or provide more assistance to those making / porting games for the Mac.
  17. Digitaljim macrumors regular


    Nov 14, 2006
    Edinburgh, UK
    Also possible:


    I like the idea of iPlay Core Solo.
  18. X86BSD macrumors member

    Jul 18, 2002
    Kansas, USA
    Pfft wont happen.

    I seriously cannot see Apple having an interest in the console market. I think people are over reading into this. I simply think it means more games for the iPod via the iTunes store. Granted I would *love* to believe they are going to make a revolutionary MMORPG game by perhaps buying Cyan (the makers of Myst) and creating some really fascinating revolutionary market altering game. But that's the "Are you on crack?" Apple fan boi side of my brain talking. The reality is much more boring, again I think it's just more in house development of more iPod games via the iTunes store.

  19. Eidorian macrumors Penryn


    Mar 23, 2005
  20. ziwi macrumors 65816


    Jan 6, 2004
    Right back where I started...

    Then they should have done it long ago with Sega - they made great games, but the consoles lacked the push...they should have done it back with Dreamcast...

    I don't think they will - it is a loss leader - all the consoles lose money and we all know Apple likes to make more on things than everyone else not give stuff away...;)
  21. orbital macrumors member


    Apr 18, 2006
    What would be cool is if it wasn't a console but a gateway device to your Mac that let you play the mac games on your TV.

    Even better if it could be used with XP or vista games
  22. xli_ne macrumors 6502a


    Mar 3, 2005
    Center of the Nation
    microsoft fanboy i presume?
  23. Teddy's macrumors 6502

    Apr 5, 2006
  24. QCassidy352 macrumors G3


    Mar 20, 2003
    Bay Area
    I sure hope not. Apple has enough on its plate with music, hardware, and software (and soon, phones). And besides that, the console market is crowded enough as it is. Apple should focus on its core markets and not try to have its finger in every pie.
  25. DallasM macrumors newbie

    Dec 2, 2006
    So Unlikely.

    Apple wants to develop games for the Mac. That is where they want their games, on the iMac -not some iBox or something.

    I bet they are not trying to make games or play station knockoffs, rather are actually developing tools to make games for the Mac.

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