Apple Vision Pro Just Got Even More Expensive

[MacRumors]

Apple today raised the price of the Vision Pro to $3,699, up from $3,499, as part of a sweeping round of price increases across its lineup.

The change came after Apple's online store was briefly taken offline earlier today and brought back up with new pricing across the HomePod mini, HomePod, Apple TV, iPad, iPad mini, iPad Air, iPad Pro, MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, both Mac Studio configurations, and Vision Pro. The iPhone, AirPods, Studio Display, and accessories such as the Apple Pencil were seemingly the only product lines left untouched.

No Apple product carries more baggage around its price tag than Vision Pro. The headset launched in February 2024 at $3,499 for the base 256GB configuration, a figure that was widely flagged at the time as a major barrier to mainstream adoption. Today's increase pushes the entry price to $3,699, with the 512GB and 1TB configurations similarly rising in step to $3,899 and $4,199.

A product like the MacBook Air going up by $200 is naturally an unwelcome change for consumers, but it's a shift on a product with an enormous addressable market. The Vision Pro was already priced roughly seven times higher than Meta's $499.99 Quest 3, and reviewers and analysts have repeatedly pointed to that gap as the headset's defining weakness. the Vision Pro's share of the XR market is estimated to be around 5%, against roughly 75% for Meta, a split that reflects just how badly the price has limited Vision Pro's reach relative to its technical ambitions.

When the company refreshed Vision Pro with an M5 chip and a new Dual Knit Band in October 2025, it kept the $3,499 starting price exactly where it was.

The increase is tied to a broader cost problem for the technology industry. Apple CEO Tim Cook told The Wall Street Journal last week that price increases across Apple's lineup had become "unavoidable" because of the soaring cost of memory and storage chips.

Article Link: Apple Vision Pro Just Got Even More Expensive

 

[abatabia]

…..and even more not worth it.

 

[dohspc]

That's one product they should have just left the price alone.

 

[turbineseaplane]

I have to admit, I'm not sure if this is hilarious or depressing or what to think.

Raising the price on something dying on the vine is ... really something

 

[MayaUser]

more...we neeed more

 

[Plutonius]

It's a better product if it cost more /S 🙂.

 

[MayaUser]

Probably if the M2 Mac pro was still around...also price increase

 

[Leobreaker]

 

[Happy_John]

That's one product they should have just left the price alone.

I'd say the opposite, to be honest. It's a niche item. People are not quibbling about sticker price at this level, or, if they are, it's only to have something to talk about. It's not going to make them flip from buying to not buying, and vice versa.

If someone chose to buy one at $3,499, they are very likely to buy at $3,699.

If they wouldn't buy at $3,699, it's very unlikely they would buy at $3,499.

For an item like this, people have already accepted they are paying silly money. I think they could raise the price to $3,999, and current sales numbers wouldn't change significantly.

 

[sw1tcher]

Apple today raised the price of the Vision Pro to $3,699, up from $3,499, as part of a sweeping round of price increases across its lineup.

And Apple still won't accept it as a trade-in device. 😂

 

[Steve Job's Cousin]

Genius way to kill the product, Apple. Genius.

 

[EllZ89]

It will go from no one buying it now to no one buying it

 

[blacktape242]

now with even more reason not to buy, not like I would have anyway. probably wont make it to a version 3

 

[mrgraff]

To be honest, I think they could raise the price to $3,999, and current sales numbers wouldn't change significantly.

To be honest, I think they could drop the product altogether, and current sales numbers wouldn’t change significantly.

 

[All Taken]

The component cost has gone up! Wait, haven't these mostly sat in stock meaning Apple hasn't actually taken a hit on manufacturing prices yet. I see why Apple raised prices on items clearly selling through, but this? Oh Apple, low hanging fruit.

 

[turbineseaplane]

I'd say the opposite, to be honest. It's a niche item. People are not quibbling about sticker price at this level, or, if they are, it's only to have something to talk about. It's not going to make them flip from buying to not buying, and vice versa.

If someone chose to buy one at $3,499, they are very likely to buy at $3,699.

If they wouldn't buy at $3,699, it's very unlikely they would buy at $3,499.

For an item like this, people have already accepted they are paying silly money. I think they could raise the price to $3,999, and current sales numbers wouldn't change significantly.

A fair point.
Those that like the AVP seem to love it.

I say bump it up to $4,999, at least.

 

[Nyx1]

This product should be never come out🤣🤣🤣

 

[MRSugarD]

People who bought it before the price hike must be happy now. All three of them.

 

[Happy_John]

Genius way to kill the product, Apple. Genius.

Um, I don't think it will make any difference whatsoever. It was as dead or alive before the price increase as it will be dead or alive after the price increase.

 

[Momento_Mori]

It will go from no one buying it now to no one buying it

….. soon to be discontinued

 

[maflynn]

Stating the obvious, but such a product that has no defined purpose, or problem its solving now just got more expensive at a time where people are dealing with less and less discretionary cash

 

[MikeSweden]

That is some serious price increases on all the rest of the products as well. The HomePod mini has increased by 30%. In Sweden a HomePod mini is 169 USD incl VAT.

 

[CDPlayer]

And no trade-in’s for the VP. Just kill this mess already, Tim. Your legacy product is turning out to be too on point: already obsolete, overpriced, and useless.

 

[gknewell]

What a move. Very bold.

 

[Happy_John]

To be honest, I think they could drop the product altogether, and current sales numbers wouldn’t change significantly.

Numbers are funny things. The difference between 500,000 and 500,001 isn't significant. The difference between 0 and 1 is significant.

By this logic, it would be significant. But my snakiness aside,, Apple aren't selling many of these, and a price increase / or even a price decrease of about 5% isn't going change that.