Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
You think the Vision Pro V1 will make a profit? Seriously? 😂
Considering that profit margins on that gadget are gonna be nuts, it will. Of course, they’re not gonna sell a ton of them. But then again, you’d be surprised how crazy some people are about anything Apple LOL
 
To be fair, Apple’s first gen products in a new major category are always like this. The first iPhone, iPad, Apple Watch were all a bit underpowered and had major compromises. But they alway lay most of the foundation for the great software/hardware experience that will be incrementally improved upon later. The VP’s main differentiator compared to other hardware that came before is the precise eye tracking/hand gesture interface and how it works with depth in your surroundings.
I’d argue most of Apple’s first 2-3 generations of a new product are always underwhelming:

• iPhone 3GS
• iPad 4
• Apple TV (2012)
• Apple Watch Series 4 (I’ve seen arguments for AW5)
• AirPods 3

I love the HomePod for its incredible sound, but unfortunately it’s still lacking due to Siri.
 
Last edited:
I’d argue most of Apple’s first 2-3 generations of a new product are always underwhelming!

Especially true when looking back 15 years in the past with respect and comparing to the present.

Hopefully that's not shocking to anyone with respect to any tech product.
 
I am. That’s even more niche.

Look I want to be wrong so bad but a pass thru device in public?

Where can I watch ?

I don't understand why the "in public" aspect is so worrying to you. Yes, someone or some business can certainly engage in some AR-related activities in public (possibly entertainment related). But those would be relatively rare. AR is mainly a tool, to solve problems.

Also AVP googles are Apple's first entry into AR, that will be evolved to something more glasses-like.

Think how Apple's first iPhone and first Mac evolved over time.
 
  • Like
Reactions: jhfenton
Considering that profit margins on that gadget are gonna be nuts, it will. Of course, they’re not gonna sell a ton of them. But then again, you’d be surprised how crazy some people are about anything Apple LOL
I’m a huge Apple fan but this does nothing for me

When the iPhone came out it combined devices we already loved.

A phone
Internet
Music player

What does Apple VR solve for?
 
It really makes no sense, specially with how important refresh is on these things. The device seems rushed just to get to market. Things that I would have waited for before releasing the device:

• 144Hz Refresh
• 140+ degrees FOV
• Under 350 grams
• 4+ hours of battery life
• $2,000 price point

These specs would not be possible in 2024 or 2025, but what would be necessary, in my opinion, for wide adoption.

Yes.. Like the 1st iPhone, 1st Mac, etc evolved over time, so will Apple's AR product...
 
I don't understand why the "in public" aspect is so worrying to you. Yes, someone or some business can certainly engage in some AR-related activities in public (possibly entertainment related). But those would be relatively rare. AR is mainly a tool, to solve problems.

Also AVP googles are Apple's first entry into AR, that will be evolved to something more glasses-like.

Think how Apple's first iPhone and first Mac evolved over time.
See that’s not true.

There was an lucrative phone and computer market before Apple entered the market.

The closest competitor is Facebook and it’s a failure. You can not tell me in my face that Apple will perform leaps and bounds above this at $3500?!?!?!?
 
I’m a huge Apple fan but this does nothing for me

When the iPhone came out it combined devices we already loved.

A phone
Internet
Music player

What does Apple VR solve for?

Apple's focus is AR, which is very different than VR. Think of VR as a subset, and will come along for the ride.
 
The closest competitor is Facebook and it’s a failure. You can not tell me in my face that Apple will perform leaps and bounds above this at $3500?!?!?!?

Facebook's product is VR. Apple's focus is AR. They're a little similar in technology (they both have a display device over your eyes). But very different in what they're used for.

"You can not tell me in my face that Apple will perform leaps and bounds above this at $3500?!?!?!?"

Sure I can. But for you to understand what I'm saying, you first need to understand what the difference between VR and AR is, and the very different markets they serve.
 
I’m a huge Apple fan but this does nothing for me

When the iPhone came out it combined devices we already loved.

A phone
Internet
Music player

What does Apple VR solve for?
It’s a niche product. As a gamer, I have my PSVR2, which I actually don’t even use that often. I would never spend close to 4K on a VR helmet. Honestly, it’s not there yet even at this price point. It should be completely wireless with no battery hanging in my pocket. It still screams compromise even with this insane price tag.
 
  • Like
Reactions: Surf Monkey
It's my understanding this version of AVP is more a development platform to quickly get into developer hands so interesting AR apps can be created, ready for the AVP II, which will likely be more refined (and possibly glasses) and cost less money.
Your understanding is supported by other MacRumors posters but nothing else. Apple has never done this. They don’t market it this way. There is literally no reason to think this except some people cannot see a use case for the device so they made up some crazy theory about it is actually a developer kit despite the fact apple has actual developer kit they give to people.
 
Your understanding is supported by other MacRumors posters but nothing else. Apple has never done this. They don’t market it this way. There is literally no reason to think this except some people cannot see a use case for the device so they made up some crazy theory about it is actually a developer kit despite the fact apple has actual developer kit they give to people.

No, not MacRumore posters. A MacRumors story.

It's not a big deal. Just a comment I made. I could be true, it could be not true. Which is why this site is called MacRumors. Nothing to get worked up about.
 
90 Hz is fine, refresh rates in VR aren't directly comparable to monitor refresh rates. VR has displays with a very low duty cycle, so motion at 90Hz in VR will appear much clearer than 120Hz motion on a phone or monitor.
90Hz will also make 10%-20% of users sick but not 120Hz. If you are willing to sacrifice those customers and all those negative experiences and reviews, you'll be fine.
 
This was repeated so often for the iPads and AppleWatch when they came out. If we asked users what they want, we would get ...
Both of those product categories are affordable, vision pro is not. Both of those product categories were also familiar, vision pro is not. Also iPad sales are on the decline over the past few quarters.

Vision pro is interesting for sure in that it brings a completely new paradigm of spatial computing. But my thinking is that now that society is out of the doldrums of the pandemic and back to in person meetings, I’m just not seeing how a very expensive spatial computing virtual world will acquire significant mass market appeal. If it were cheaper it might have a chance but the costs are exorbitant for the questionable utility of utilizing a spatial computing world.

I think Apple will have to build significant momentum, ensure the device is comfortable to wear, and there will need to be a few “killer” apps. Otherwise I fear, it will languish in the market place.
 
Facebook's product is VR. Apple's focus is AR. They're a little similar in technology (they both have a display device over your eyes). But very different in what they're used for.

"You can not tell me in my face that Apple will perform leaps and bounds above this at $3500?!?!?!?"

Sure I can. But for you to understand what I'm saying, you first need to understand what the difference between VR and AR is, and the very different markets they serve.

Except that VP is not AR. It’s a VR system that shows you a live feed of the world around you. True AR lets you see the actual world.
 
Europe exclusive!


Plus, a lot of them theoretically go that high but basically never can. The Quest 2 can do 120 on paper but never in practice unless you want no battery life and play the most basic games. I’m still extremely impressed the VP will go above 1 hour with all the tech it has.
The battery life for VP at 100hz remains to be seen. It might be shorter than that for Quest.
 
Is the iPhone the bar? The iPhone will be the iPhone for the foreseeable future. Maybe it will fold to be smaller, but for the most part, the small screen device that fits in your pocket and is a camera, web browser and music player will still be a thing for the next 5 years, at least. The problem is any other form factor has a compromise. Apple watch can only be operated with one hand, because it is attached to the other one.

Vision Pro is the mac replacement. The device that comes before the "iPhone" of the form factor (glasses). But the display tech is not there yet, neither is battery or processor performance (Too battery heavy/hot to exist in a sunglass fra

You believe Apple will lose billions over it?
I think they won't make a profit ;)
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.