Blah, blah, blah, it’s 🍎, it’s new, and it’s expensive, so we must all love it, right?
Wrong.
First, this isn’t really AR or VR. It’s an iPad Mini Pro stuck to your face. You look instead of tap to interact with apps, and that’s about it.
Second, this is a surprisingly “beta” product for Apple. Their strength has typically been waiting for everyone else to trip over themselves with half-baked products, then coming in with something better. It’s how the iPod emerged in the MP3 player market (MS Zune, anyone?), the iPhone in the smartphone market (Nokia N95, anyone?), the aWatch in the smart watch market (Pebble, anyone?). Instead, this feels rushed, like Tim Cook was hurrying to get this out ahead of… something. No wonder we heard rumors about dissention in the Apple product development ranks.
Third, this is a very un-Apple like product. Too obtuse (looks like a skier wearing an iPod), too creepy (projected image of your eyes? A hologram of you for FaceTime?) too power hungry, and I’m going to guess too buggy. This is IMO the 2nd time Apple released something un-Apple-like on Tim Cook’s watch; the AirPods Max is the first. APM is also too big, too heavy, and kind of ugly - I hate Bose with a passion, but their
700 headphones look like Apple products.
Tim Cook is either retiring or dying, and he wanted one last “Apple can‘t innovate MY ASS” product before he goes.