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Yeah except business doesn't work this way. THIS exact version of the product needs to succeed in order for the 10 future generations that we're thinking about to actually exist. It has to stand on its own and make enough money that Apple continues developing those 10 future version. This is why I'm unhappy with Apple blowing the lid off this so soon. They have a real chance at blowing it completely.
Apple is already hard at work on their next versions of chips and hardware for years ahead. This generation is not make or break, it’s the MVP (minimum viable product). Sales of gen 1 aren’t going to recoup the decade+ of R&D and capital investment already plowed into this. Business *at this scale* does not work like you allude to.

If this were a no-name company on Kickstarter, yea this would make or break. This is Apples platform for the future and they’ve already accounted for and amortized their investments.

Knowing Apple’s chip roadmaps (work begins 2+ years before anything is even physically made) I bet their consumer version of this is already in some stage of chip development.
 
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Of course the invited usual influencers loved it. Let's hear from some unbiased sources.

If there is no motion sickness and desktop and movies work as advertised then I'll get one.
The guy from Tested seemed to have a fair review/critique of the demo he got. It’s not Adam Savage but one of the other main guys from there.
 
Did they say anything about addressing VR nausea? That's an important hiccup that nobody seems to have solved yet. I wonder if the better resolution / lens instead of glasses gap creates a more stable view?
We'll probably have to wait for extended reviews to know if they've mitigated that. I get sick with cheap VR & 3D movies, but didn't with the HoloLens 2 when I tried it. Whatever Microsoft did seems to have worked for me. I'd guess Apple will do similar or better.
 
So maybe more iterative then groundbreaking. I agree.
I'm talking about the camera. It sounds about as useful as PowerMac's speech recognition technology at the time.

I hesitate to use superlatives like groundbreaking (I'm not the guy who said it) in any context... I think in practical use, what I've seen of the eye tracking on the Vision Pro, and what I remember of 90s tech, and just what I know about Mac input devices in general, the stabilization will be smoother than older implementations of similar technology.

That's all I would say about it at this time.
 
Apple is already hard at work on their next versions of chips and hardware for years ahead. This generation is not make or break, it’s the MVP (minimum viable product). Sales of gen 1 aren’t going to recoup the decade+ of R&D and capital investment already plowed into this. Business *at this scale* does not work like you allude to.

If this were a no-name company on Kickstarter, yea this would make or break. This is Apples platform for the future and they’ve already accounted for and amortized their investments.

Knowing Apple’s chip roadmaps (work begins 2+ years before anything is even physically made) I bet their consumer version of this is already in some stage of chip development.

Should the AVP fail it will not be inconsequential for the company.
 
The difference between a wall, and a wall with a window... People thought they couldn't live without an optical viewfinder when mirrorless cameras hit the market, but the SLR market is all but dead now.
I don't think that's a fair comparison here at all. Secondhand DSLRs hold value extremely well, and offer numerous advantages over mirrorless including better battery life for remote shooting. Considering that even 3 megapixel point and shoots from the 2000s have seen a resurgence, it's a bit silly to label any one camera technology truly dead or obsolete.

It is fair to say, however, that digital solutions have become the primary use for most photographers. If Apple can get the price of this down to where it could replace content consumption on an ipad, etc. then you could say it has become the new mirrorless- more capable in some ways, less in others.

Ultimately though, while the other guy is being a jerk (touch grass!) the reality distortion field on this one is hilarious. Nearly every justification you have made for why this is a hit product is based on your own speculation as to where the product could become popular. It's a $4k PDF machine!
 
And the Mac exists... So, I don't understand the problem here. You seem to be implying that the apps for Vision Pro are weak, and my point is that you are literally watching the WWDC Keynote where they are announcing the product to the developers. Between now and product launch (just like every WWDC when a new product class has been announced), those developers will develop the vast majority of apps that will occupy the platform.

So your complaint about the apps makes no sense.... No product has third party apps for it before third party developers begin developing them. We are at least six months if not a year away from launch, and the developer kits will be available before launch. ...
Before video game consoles are released,devs get prototypes or dev kits to work on. But apple has this secretcy problem.
 
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I don't think that's a fair comparison here at all. Secondhand DSLRs hold value extremely well, and offer numerous advantages over mirrorless including better battery life for remote shooting. Considering that even 3 megapixel point and shoots from the 2000s have seen a resurgence, it's a bit silly to label any one camera technology truly dead or obsolete.
How is that not a fair comparison? I mean, I'm sure secondhand LCD panels will hold value too, but that wasn't my point. The major camera makers have severely cut back or eliminated their SLR lines. The future has gone EVF.

Will the computer display market pivot as quickly? No. But when mirrorless cameras first started to make headway, electronic viewfinders were literally being described as Electronic Viewfinder Interchangeable Lens (EVIL). Now R&D on optical through the lens has essentially ceased.

Nearly every justification you have made for why this is a hit product is based on your own speculation as to where the product could become popular.

Where have I said this is a hit product? I'm pretty sure all I've said is that Apple pitched this well and I'm a lot more interested than I thought I'd be.

I've also said elsewhere, and stand by this, that the future is not lots of little flat panels of various sizes on our desks, in our pockets, and on our wrists. We will eventually find a better way to use both of our eyes. This is the most promising step in that direction I've seen-- that doesn't mean the revolution is here yet, but I think Apple's made an impressive attempt.
 
I don't think that's a fair comparison here at all. Secondhand DSLRs hold value extremely well, and offer numerous advantages over mirrorless including better battery life for remote shooting. Considering that even 3 megapixel point and shoots from the 2000s have seen a resurgence, it's a bit silly to label any one camera technology truly dead or obsolete.

It is fair to say, however, that digital solutions have become the primary use for most photographers. If Apple can get the price of this down to where it could replace content consumption on an ipad, etc. then you could say it has become the new mirrorless- more capable in some ways, less in others.

Ultimately though, while the other guy is being a jerk (touch grass!) the reality distortion field on this one is hilarious. Nearly every justification you have made for why this is a hit product is based on your own speculation as to where the product could become popular. It's a $4k PDF machine!

Right. And let’s not forget that Fujifilm’s flagship mirrorless (the X-Pro line) has a hybrid finder that can be used purely optically. It’s one of the reasons it remains a popular camera with experienced photographers. As good as EVF is, it doesn’t match an optical finder.
 
FireWire was the biggest ******** of an interface ever invented. If someone asks why that only means they've never used it and it didn't fry their thousand dollar equipment.
I still use firewire all the time, mostly when pulling footage off DV and HDV tapes. Never had an issue with it in 25 years, or heard about it frying equipment, what happened?
 
Before video game consoles are released,devs get prototypes or dev kits to work on. But apple has this secretcy problem.

Ok, here's where I think the confusion is...

This is not a product launch. It's a product announcement at the World Wide Developers Conference. This is that point where they start sending dev kits.

That was my point.
 
No question, it is amazing technology. But so is the Webb Telescope. Most folks can't afford either one of them, and if they had one, wouldn't really know what to do with it.

The early reviews do strongly claim that this is probably the best device of its kind. But even they talk about the noticeable weight after 20+ minutes, headaches, and goggle-face after removing it.

Maybe it's a family thing? If I were single, I can completely imagine buying one of these things, watching movies, playing games, or listening to music, while checking emails/messages, etc. But having a family, I wouldn't get one for my kids, and wouldn't want one for myself, or my wife. As for productivity, there is an almost zero chance that someone can get more work done using 'spatial computing' than using a physical device (unless you are pairing it with a laptop or keyboard).
 
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To everyone complaining about the price, or the utility as a stand alone product in 2023…. Is it THAT hard to understand this is not the end goal? They don’t care if they sell 100k of them and nothing more. They need the real world usage to drive future innovation and they need mass production of new parts to drive down prices for… the future.

It’s been everywhere for years that they want to make AR glasses - the real killer device everyone will want. They have to do this first and they’re the only company in the world willing to roll out a niche product first in order to get there.

It’s really not hard logic.
Well, there's Apple's longer term, strategic goal, and then there's the current consumer product that we are being asked to purchase. We can certainly applaud them for their 'vision' and willingness to try new things. But we can also be critical of the current product offering.

Based on your logic, we're being asked to pay $3,500 to be beta testers...?
 
Right. And let’s not forget that Fujifilm’s flagship mirrorless (the X-Pro line) has a hybrid finder that can be used purely optically. It’s one of the reasons it remains a popular camera with experienced photographers. As good as EVF is, it doesn’t match an optical finder.
The X-Pro has a rangefinder optical viewfinder, not an SLR viewfinder. The EVF is through the lens.

Popular? Fujifilm has 6% marketshare, and what fraction of that is the X-Pro? Despite the "Pro" naming, it's not their flagship, or even the flagship of the X series...

But if you're saying the bar for success is that Apple sells as many Vision Pros as Fujifilm sells X-Pros then I think you have a lower bar than you think you do.
 
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I’m buying one for myself on day one. Seems about half of my friends are likely to buy one as well
 
I won't get one for personal use - I wouldn't know what to do with it - but I think this could definitely be productivity enchancer at work. Imagine all those 'screens' and displays you could have in front of you with this thing. At work you are clued to a desk anyways so I guess the headset could be plugged in instead of running on battery as well.

I need to convice my employer.
 
Magic Leap is an enterprise focused company. There are use cases there (although, they're fringe at this point and mostly around workforce instruction or field service). The price is somewhat justified there. This thing is crazy for the consumer market when it really doesn't solve a problem. It's a cool thing to have...
Why does a product need to solve a problem? Why can’t it just be cool? It is cool. That’s enough for me and several of my friends to buy it
 
Not sure how I feel about these headsets. It's just one more layer of separation between actual human contact. I do find the demonstrations of using facetime with this a bit funny. Everyone the wearer is seeing is showing their full face, but the wearer is wearing this headset, so what do the other participants see of the wearer? What's the point of facetime if we are all wearing these headsets and can't see each others faces?
It’s more isolating to stare at a human, like your child, on the screen of your phone as you record them. This headset is far better because you actually look at your child and be present rather than staring at a screen and not making eye contact.
 
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