Apple is already hard at work on their next versions of chips and hardware for years ahead. This generation is not make or break, it’s the MVP (minimum viable product). Sales of gen 1 aren’t going to recoup the decade+ of R&D and capital investment already plowed into this. Business *at this scale* does not work like you allude to.Yeah except business doesn't work this way. THIS exact version of the product needs to succeed in order for the 10 future generations that we're thinking about to actually exist. It has to stand on its own and make enough money that Apple continues developing those 10 future version. This is why I'm unhappy with Apple blowing the lid off this so soon. They have a real chance at blowing it completely.
If this were a no-name company on Kickstarter, yea this would make or break. This is Apples platform for the future and they’ve already accounted for and amortized their investments.
Knowing Apple’s chip roadmaps (work begins 2+ years before anything is even physically made) I bet their consumer version of this is already in some stage of chip development.