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We have two revolutionary devices. AR glasses. And a VR headset.

Do you get it? They’re the same device.

CROWD ABSOLUTELY LOSES ITS MIND
 
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& not linked to Facebook, sold!😜🤣👍
Amen! I really enjoyed VR gaming on my Samsung/Oculus system but FB taking over Oculus ruined it for me. I won’t touch it. I’ll be happy to see what Apple offers up and if it’s good, I’ll buy it. Even putting up with a crappy screen door effect like I did a couple of years ago, I had a blast with my VR experiences. I found the photo tours of interesting locations posted by other users really fun.
 
There will be. With all the supernatural powers and violence americans could ever want, in full realistic 3D with surround sound, it's like you can feel the killing spree adventure actually happening all around you!

No journeys in love and sex though, that's evil.
Silly me. I did virtual scuba diving and tours of the White House and had a look around San Francisco. And yeah I screamed through a couple of haunted house games... 😆
 
Just because its expensive doesn't make it better. This article is starting the hype so that the tail wagging can lead the dog.
The "lens" quality is a small aspect compared to the sensor and display matrix. That is where you get the clarity people are talking about. Much better headsets than Oculus are due this year and 2022 will be very late to the game for meaningful market share.
If the same people that pay $6k for a mac desktop are primary market for this headset than it may become an elitist novelty by release date.
 
Can someone please tell me what exactly we are supposed to do with this? What's the killer feature? What does it bring to my life? Why does my mom want this?

iPhone: The full internet and communication, always with you.
Watch: Fitness and Health monitoring, always with you.
iPod/AirPods: Your music, always with you.
iPad: Casual desktop computing, always with you

Glasses: ???
 
Yes but do normal people care about VR?

Do "normal" people care about/want a monitor with a *stand* that costs $1000?

You're right, but, we don't know what this product is really going to be?

It could be the "best immersive gaming experience ever made". A stand-alone iVR headset with key partnerships and games developed for it?

It could be a high-end VR headset that plays nice with iOS/tvOS/Mac/and *gasp* Windows. Allowing both hard-core gamers and casual gamers to enjoy a higher quality VR gaming experience. Top quality hardware, for the best image and audio available on the market. I suspect this would also target iOS/watchOS developers to use it as a tool to help develop apps that will take full advantage of a next step Apple AR device 5 years or so down the road?

I have otherwise "normal" customers who have spent $1000+ on just a graphics card upgrade to use VR in their preferred driving and flight simulator apps? The VR headsets they're using have issues that Apple could be uniquely able to design a better widget for these users? And, they'd likely be more than willing to pay what Apple asks if it is a big enough improvement over what they have?

It could be a $2000+ dev kit that specifically helps iOS/watchOS devs build software for that future AR device? I imagine that Apple would love to sell a device that would fit with/on any pair of glasses on the market, and over-lay everything from Fitnes+ data, to navigation, to shopping lists. Allow a screen-less Apple Watch/iOS experience?

When it was just a rumor, I never saw the real use for an Apple *phone*? Why would normal people want an Apple *phone* for God's sake?

Now?

Again, based on the evidence on hand, you're probably right? Hell, I feel the same way about an Apple *car*?
 
Can someone please tell me what exactly we are supposed to do with this? What's the killer feature? What does it bring to my life? Why does my mom want this?

iPhone: The full internet and communication, always with you.
Watch: Fitness and Health monitoring, always with you.
iPod/AirPods: Your music, always with you.
iPad: Casual desktop computing, always with you

Glasses: ???
Lockdowns. You don't have to leave the bedroom to experience life.
 
Apple doesn't have a great track record with gaming. I expect this thing to come out overpriced and stay at that price point for years. It will fall into the same pattern as the Mac Pro and Mac Mini where a new version comes out every 3-4 years but the price doesn't change to reflect the aging tech that's inside. Third parties will stop supporting it because it Apple doesn't update it consistently. It will eventually die because Apple stopped caring about it. Prove me wrong, Apple.
 
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This Apple VR headset will blow away the competition. We can finally watch porn in 4K Dolby Vision and Dolby Atmos! 💦💦💦
 
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Do "normal" people care about/want a monitor with a *stand* that costs $1000?

You're right, but, we don't know what this product is really going to be?

It could be the "best immersive gaming experience ever made". A stand-alone iVR headset with key partnerships and games developed for it?

It could be a high-end VR headset that plays nice with iOS/tvOS/Mac/and *gasp* Windows. Allowing both hard-core gamers and casual gamers to enjoy a higher quality VR gaming experience. Top quality hardware, for the best image and audio available on the market. I suspect this would also target iOS/watchOS developers to use it as a tool to help develop apps that will take full advantage of a next step Apple AR device 5 years or so down the road?

I have otherwise "normal" customers who have spent $1000+ on just a graphics card upgrade to use VR in their preferred driving and flight simulator apps? The VR headsets they're using have issues that Apple could be uniquely able to design a better widget for these users? And, they'd likely be more than willing to pay what Apple asks if it is a big enough improvement over what they have?

It could be a $2000+ dev kit that specifically helps iOS/watchOS devs build software for that future AR device? I imagine that Apple would love to sell a device that would fit with/on any pair of glasses on the market, and over-lay everything from Fitnes+ data, to navigation, to shopping lists. Allow a screen-less Apple Watch/iOS experience?

When it was just a rumor, I never saw the real use for an Apple *phone*? Why would normal people want an Apple *phone* for God's sake?

Now?

Again, based on the evidence on hand, you're probably right? Hell, I feel the same way about an Apple *car*?
We know Apple's track record with games and gaming and it's not good. Just take the Apple TV for example. The only thing added in years is Arcade, a collection of forgettable casual games. They haven't updated the CPU in such a long time that not even developers want to put their iPhone games on it now. They flip-flopped on controller support and they still can't be bothered to let 2 controllers connect to it.

Apple already sells developers an AR Dev Kit with the iPhone and iPad Pro.

The main issue with VR is that it's not something that works outside the home.

AR works outside the home but what is the must have? What is it bringing that we don't have? iPod gave us all our music to go. iPhone gave us full internet to go. iPad gave us casual computing to go.

Glasses could give us an 80" monitor to go, I guess.
 
We know Apple's track record with games and gaming and it's not good. Just take the Apple TV for example. The only thing added in years is Arcade, a collection of forgettable casual games. They haven't updated the CPU in such a long time that not even developers want to put their iPhone games on it now. They flip-flopped on controller support and they still can't be bothered to let 2 controllers connect to it.

Apple already sells developers an AR Dev Kit with the iPhone and iPad Pro.

The main issue with VR is that it's not something that works outside the home.

AR works outside the home but what is the must have? What is it bringing that we don't have? iPod gave us all our music to go. iPhone gave us full internet to go. iPad gave us casual computing to go.

Glasses could give us an 80" monitor to go, I guess.
Sorry, this is going to be a long reply.

Again, I think you're right that there really isn't an obvious target market that Apple can absolutely have a home run with with an Apple VR product?

But, I think that there's plenty of opportunities for them to actually get it right?

Plenty of opportunities for them to crap the bed as well? Yes, Apple's reputation in the gaming market sucks. So, there's plenty of room for improvement?

Re: the AppleTV, you're right, but I don't think we've seen the real final product there? I'm convinced that there was serious thought put into the 4K AppleTV and gaming on it? However, I think Apple realized that to make it the gaming machine that many want it to be, it needed a more powerful CPU/GPU package. I'm convinced that there's some AppleTV-targeted A-series chip that is so close to the M1 in performance that when it was decided that Apple was going to the M1 chip, that the AppleTV upgrade was sidelined, because no-one wanted the AppleTV to have the same perceived power as a maxed out M1 Mac mini? I think that after the M2/M1Extreme powered Macs start shipping, we'll see a significant long-overdue upgrade to the AppleTV.

Why Apple can't figure out controllers? God only knows. They really need to hire someone away from Sony or Microsoft at this point.

But, even then, the AppleTV is one of the more solid, trouble-free streaming boxes my customers use? I have customers that use Roku, FireTV, even xBox. They all complain about something, every time I see them? The AppleTV users mostly complain about streaming providers raising prices, if they have any complaints at all?

If Apple can deliver a VR product that works as well for people like that? It'll be a home run.

I'm happy to wait and see.

I expect that it'll be an overpriced stand-alone iVR headset that requires existing iOS apps be modified to run properly/at all on it?

I hope that it will offer all the connectivity I could ever want, and offer great image and sound quality and comfort at the same time.

One is an instant buy for myself, and I'm sure plenty of existing iOS, AppleTV, and Mac users.

The other? Meh?


The AR use case is everything on your watch and iPhone is at eye level, and able to be accessed without looking down at the watch or the phone. On a bike ride, you see you workout data and the Apple Map to your destination. While driving, you see the eta to your destination as well as the text from your spouse that it'd be great if you'd pick up some ice cream on the way home. For business, it's being able to overlay costing/materials data over a blueprint while at a job site? While traveling, an english translation of a sign on a nearby building. All at eye-level, all hands-free.

For this to work well, Apple really needs to make huge improvements to Siri. I've been waiting for years for Siri to be more useful/usable for how I'd like to use it. I'm still waiting. Maybe an AR product really needing Siri to be much better at what we want it to do in order for the AR product to work at all will push Apple into making the improvements many of us would like to see?


Again, I'm happy to wait and see? I'm hoping to be pleasantly surprised?
 
I don't know about overpriced, but I suspect it'll be an even nichier niche product than AirPods Max. I bet Apple is/will be selling AirPods Max in the millions. After all, most Apple customers listen to music -if only 1% of a billion iPhone users buys them, that's already 10 million units. But VR headsets? Of the 1 billion iPhone users, how many are serious enough game players to have a use for a VR headset? Most iPhone users I know, just play casual games (solitaire, chess, WWF, etc.) or no games at all! Let's just grab 1% out of the air again - so that's 10m units iff every game player is willing to plunk down more money for their VR headset than their iOS device cost them. Not very likely IMHO. Maybe 1-10% would. So that brings down total sales to below a million.
I know I just pulled these numbers out of my ar$e, they're just to illustrate my opinion on relative market sizes.

Don't underestimate Apple's brand power
 
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Listening to a conversation last night amongst a group of people about "too much time on the phone" I realised that VR headsets might be a bridge to far.
VR might be cool but do I want to have a HUD in my eye glasses or sun shades?
Isn't the digital world encroaching enough as it is with phones?
That's where I think the Apple Watch has been a success, it has let me leave the phone alone even leave it behind.
What's the killer "must have" application for VR?
For the watch it was health - I think - might also be "leaving the phone behind".
 
Listening to a conversation last night amongst a group of people about "too much time on the phone" I realised that VR headsets might be a bridge to far.
VR might be cool but do I want to have a HUD in my eye glasses or sun shades?
Isn't the digital world encroaching enough as it is with phones?
That's where I think the Apple Watch has been a success, it has let me leave the phone alone even leave it behind.
What's the killer "must have" application for VR?
For the watch it was health - I think - might also be "leaving the phone behind".

The killer app For VR is games. Flight or space sims like Elite are fantastic. And any first person game becomes something special.

VR is definitely something confined to the inside in a safe environment. Things Like Oculus Guardian are very good at keeping you from smashing into a wall.

AR will be very different an involve real work apps - shopping ( remember that? ) and navigation.
 
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