I mean, they were LITERALLY THE FIRST to create a good search engine. Prior, there was what, web crawler that couldn't find itself in a box?
Then consider how long it took competitors to get to market and how far behind they all were. I think there is a vast difference in punishing a company for being best and the most experienced vs. monopoly.
What innovation to search did Yahoo or Microsoft ever produce? Not much... people don't use Bing because it's terrible. People didn't use Yahoo because it was terrible.
If you don't like ad tracking, use Duck Duck Go (which is still using Google search). If there's anything that DOJ could maybe really fault them for its privacy and usage of data.... they're taking things to an extreme level, imo.
DOJ often sues not understanding what they're suing about - look what they did to the real estate industry? No if you want to buy a house, you have to fork out a commission to your agent and have a contract for them to show you a house. That isn't making housing cheaper. They muck up most things they get involved in...what's the saying? The road to hell was paved with good intentions.
Apple also is vested not just for the $$$, but if they are creating precedence that bundled services, software, hardware, and search are monopolisitic form Google... what do you think they'd do to Apple who is 3000 times worse? (Google is at least open with most things, unlike Apple.). Then again, Tim Cook did get out his knee pads and kissed the ring of the orange one so Apple is likely safe for a few years.