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Oh Lord $30 for digital 4k is highway robbery. When will studios get bluerays are worth a premium, not digital?
 
Digital content is the same price as physical, yet has no manufacturing or transport costs, nor chance of overstocking that need clearing at a loss, and has negligible storage costs in comparison. The customer gets a worse deal as well with fractured viewing options for all owned content, lower quality, and no resale options. Digital content is rarely at a price I will pay (although I have bought some when the price was right). I think the same is true for many. Prices need to be lower.


Oh you can find digital content for VERY reasonable prices...you just need to know where to look...
 
If you can afford a 4K TV big enough to actually take advantage of 4K (75+"), you aren't going to care if a movie is $5 more.
 
If you can afford a 4K TV big enough to actually take advantage of 4K (75+"), you aren't going to care if a movie is $5 more.

If you can afford a 75" 4k tv my guess is you'll go ultra hd blueray anyway. Digital 4k compression is atrocious compared to physical media at that size and definitely not worth $25+.
 
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Making a digital download more expensive than going to the cinema... that seems out of balance.
 
Yep, quality is lower, fewer additional content, no resale, and the superior blu ray costs the same (which often gives you an itunes code to redeem anyways).

The only problem with buying the 4K blu ray is that the digital copy currently offered on all 4K blu ray discs is a 1080 copy. I would buy the blu ray if the digital copy was 4K as well, but until that happens I'll stick with digital so that I can view it across devices.
 
Same here. Ill just wait two more months and see the movie on Netflix. Im done with buying movies.
That's funny. Not many (major) releases that show up on Netflix 2 months, or even 12 month, after their release to Blu-ray and VuDu. Today, you currently have Pets, Finding Dory, Rogue One, Petes Dragon and Dr Strange available as "New Releases" on Netflix. Maybe new to Netflix - old stuff by any other measure. You could get HBO Go for $10/month and get far more original content, plus more current movies than Netflix - this month's new content: Fantastic Beasts, Hacksaw Ridge, The Accountant, Jason Bourne. Plus 20 years of originals, from Sopranos, Oz, 6 feet under, Game of Thrones, Westworld, Veep, Silicon Valley.
 
Screw that...they can charge what they want, I am not paying $25.00
4K is the new standard and should charge the standard price.
 
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That's not really a great comparison figuring that ZERO people had DVD players or discs at all while DVD was launching and then there was a giant format war going on between two competing disc formats. Fact of the matter is, 4K discs aren't doing the numbers they hoped.


Didn't apple go through this same debacle recently in regards to music? 4K content, both streaming and physical media are actually selling better than blu-ray was in the early stages. I doubt the studios cave on this.
 
After reading the article I thought "I wonder how many comments before someone paints Apple as the villain here?"

Very first comment. LOL!

So Apple wants a lower price for content that they don't produce while they charge higher, than industry standard, prices for their hardware.
 
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It would appear that Hollywood studios are encouraging the public to illegally download films. They need to take their heads out of their collective ass. We have been paying way too much for way too long for films and music.

4K content should not have a price premium. At worst, prices should remain constant over time even as technology improves. Imagine if we'd been buying computers from Hollywood the last 20 years.
 
So Apple wants a lower price for content that they don't produce while they charge higher, than industry standard, prices for their hardware.
What does a 4k movie purchase cost on a Roku or from GooglePlay or AmazonVideo or such? If it's $25 or $30 then perhaps you're right to criticize Apple for seeking a lower price -- Studios aren't likely going to give Apple preference. That doesn't mean Apple can't try to negotiate lower purchase price for customers.
 
Obviously they don't overvalue their content if it leads to piracy. That's an oxymoron. People want the content, they just don't want to pay for it.

Film studios are greedy. They over-value their content, which leads to piracy. They would rather get nothing over something. For those who will disagree and say that making movies is a risky business...yes, some movies lose money, others make hundreds of millions. It more than averages out. They are just plain greedy. Look at the prices of older movies. They want way too much for a digital copy of a movie that you know nobody is buying. Why not ask just a couple dollars for them and people would buy them to build their collections. Something is better than nothing.
 
I have only paid $20 for Star Wars and Marvel movies. If the difference between $15 and $20 is 1080 or 4k I'll skip the 4k
 
And here I am only buying movies when they hit 3.99. Good luck with 20! I’m sure as hell not paying more for the same content that is recorded in 4 or 8K to begin with and only downsampled to make more profit.

Well, it's not just "to make more profit". The internet and digital equipment has had to mature and evolve in order to handle the sheer amount of data that 4K video takes up. Thankfully, new encoders are helping with that, too.
 
What strikes me here is why is Apple and the studios quibbling about $5 on sales -- esp. Apple. I don't have any numbers in front of me but to people still buy movies -- esp. at full price? I can see buying a kid's favorite movie that they are going to watch infinite times as they do, but do adults collect movies in this on demand era? I mean they gave up storing music CDs and music is replayed for years and decades. Why would people want to store movies they likely will watch once or twice?

Seems to me the smarter move would be to give the studios what they want for sales in exchange for a good deal on a Netflix-style/Amazon Prime subscription service to anchor ATV5. Heck, combine it with Apple Music -- it's already trying to make original video programming. Sales seems like a dead end to waste time negotiating on something that really won't benefit Apple in a few years as would pumping up it's AM subscriber based or ATV installed base.
 
This was covered by another article about a week ago.

50% of the users on here said what you said, the other 50% said "The other half obviously haven't got kids"
Lol!

But my point is that we will wait until the price drops. If it was $50 or bust for the next few years... I'd probably shell it out. But I can wait a few months and so can they
 
Welcome to the new boss, same as the old boss.

This is Apple once again not playing nice with others.

Its a c*ck block to the studios to rebuff their content and favor Apple's upcoming proprietary content.

Apple is basically telling the studios that they add no value because Apple is the studio now.

Apple will pursue a strategy of basically making studios pay them distribution costs even though Apple isn't doing anything for their content but hosting and taking a huge cut, until such time as the studios concede and just stick with financing, production, etc. (basically all the risk), while Apple continues to get paid for doing nothing rain or shine.

It's an offer so insulting, it really shows how Apple thinks......and sadly, it is NOT different.
 
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