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Apple Warns App Tracking Transparency Could Be Disabled in Europe
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ATT does already apply to Apple!
Dear Apple,
ATT should include your apps, too. Europe is right here, don’t act like you are the victim. And this is your best solution: To keep tracking us, you allow everyone to track.
Outrageous, Egregious, Preposterous!
ATT should include your apps, too. Europe is right here, don’t act like you are the victim. And this is your best solution: To keep tracking us, you allow everyone to track.
Outrageous, Egregious, Preposterous!
Sad Steve never got to witness Euro-Commies Vs. Apple Corp
Honestly might be a fair match
Honestly might be a fair match
Did not expect this…
I thought the EU was all about online privacy?
Guess they have just been paid off by big business?
I thought the EU was all about online privacy?
Guess they have just been paid off by big business?
here is a great read, from the Electronic Privacy Information Center:
epic.org
Let’s Not Get Competitive About Tracking Mobile Users: How EU Competition Authorities Are Threatening to Roll Back Privacy Protections on iOS
<p>Hard-fought progress to push back against ubiquitous tracking online is now at risk in the complicated intersections between privacy and competition enforcement, and finding regulatory solutions will be essential to preserving user rights and fair markets in the digital age.</p>
epic.org
It does! Apple doesn’t engage in the practices banned by ATT.
They can track you with cookies.
You have to not log into anything Facebook or Google if you want to avoid that (or only log into those websites with a private browser and VPN).
This is BS, the EU wants that the tracking transparency must also include Apple applications, not just third party ones.
Having a relative who was an EU technology policy adviser, I would refrain from suggesting that the EU has anything positive about it on that side. It was and still is to this day run by old ex corporate folk who decided to move into policy and heavily lobbied by private companies and think tanks. Not to say it’s universally bad but it’s more rotten, old and unfit for purpose than it looks which makes it an easy target for manipulation by technology companies and people wanting to capitalise on things.
Chat Control, this, the whole AI fad policy and the sell out of EU technology companies to China are a direct result of this.
Chat Control, this, the whole AI fad policy and the sell out of EU technology companies to China are a direct result of this.
This doesn’t prevent tracking, it prevents cross-site tracking.
Apps can always track what you do on their own app.
Apple doesn’t track third-party app…so they’re already not using this feature.
[Apple] argued that the competition authorities have proposed complex solutions that would effectively undermine the function from Apple's point of view.
a bit like its OS Liquid Vaseline Vista then - all complex emoji soup, zero function.
I think there should have always been a browser default that cross domain script and cookie access was always forbidden and the referrer header was discarded. The design of HTTP and web browsers enabled this.
There were no such tracking when I first decided to use Apple's mobile devices back in 2010. (Except the Personalized Recommendations toggle that's there in the iTunes Store.) They were added over the years recently when Apple started to pivot towards growing the services revenue.
I would care about this feature if it reduced the amount of ads. But it does not. It just makes them random (which one might consider to be an even worse scenario).
Exactly. It’s like claiming a hypothetical “adult apps need to run a warning the first time you open it” rule doesn’t apply to Apple apps. Ok sure, that’s technically true, but the reason the rule doesn’t apply to Apple apps because Apple doesn’t make any “adult” apps.
I’m sure they’ve figured out back doors…
Regarding talking about things, I don’t give microphone (or camera) access to any apps besides those built into the phone. Not instagram or facebook or anyone, and I don’t get those creepy ads while other people seem to a lot, so I feel like it’s working
I also don’t have Hey Siri turned on
EU = satanic, they want to usher mark of the beast upon everyone. Don't fall for digital ID. Next step will be to have the digital ID implanted inside your bodies. Do not comply!
I don’t understand how so many people are still being played by Apple with this and similar things. The only reason App Tracking Transparency (ATT) exists is the following:
However, when that didn’t generate as much revenue as expected, they came up with ATT. Apple sold it to consumers as a privacy feature, but in reality, it made non-Apple advertising more difficult and expensive for developers — effectively pushing them to use Apple Ads.
I’m in favor of letting users decide and keeping ATT — that’s fine in principle. But if Apple truly cares about user privacy, then it should apply the same rules to itself. In other words, Apple shouldn’t be allowed to sell ads either.
As soon as you search for something on the App Store and Apple shows you an ad based on your keywords, they’re already using your behavior to target you. That means they’re taking advantage of the very same data collection and targeting practices they’ve restricted for everyone else.
So, if Apple genuinely wanted to protect user privacy, it would ban all personalized ads — including its own — instead of using privacy as a way to limit competitors while keeping the profits for itself.
- Apple wasn’t making direct revenue from free apps where developers and advertisers earned money through ads.
- Apple wasn’t making revenue from advertising on social media platforms or search engines.
However, when that didn’t generate as much revenue as expected, they came up with ATT. Apple sold it to consumers as a privacy feature, but in reality, it made non-Apple advertising more difficult and expensive for developers — effectively pushing them to use Apple Ads.
I’m in favor of letting users decide and keeping ATT — that’s fine in principle. But if Apple truly cares about user privacy, then it should apply the same rules to itself. In other words, Apple shouldn’t be allowed to sell ads either.
As soon as you search for something on the App Store and Apple shows you an ad based on your keywords, they’re already using your behavior to target you. That means they’re taking advantage of the very same data collection and targeting practices they’ve restricted for everyone else.
So, if Apple genuinely wanted to protect user privacy, it would ban all personalized ads — including its own — instead of using privacy as a way to limit competitors while keeping the profits for itself.
good ol' Apple - paying almost $100m in that Siri lawsuit just to reinforce your trust.
have you been to 'satanic' Denmark or Estonia? it's like Alien: Earth themepark, synths everywhere, going about voting on their - wait for it! - iPhones!!
Btw, calling the EU commission "communist" is extremely weird and shows how little they know about the EU and Europe in general. In many European country far-right or even fascist parties are gaining votes and acceptance. And the EU is trying to establish a survailance state the old "communist" regimes of Eastern Europe could only dream of.
And I'm annoyed that Apple claims to protect me and at the same time is not willing to let me do with my device what I want.
Everywhere in iOS I see options from Apple to show me personallised recommendations (ads), when someone has turned ATT on, those options should not exist or be visible.
It is the same with Safari. It blocks many trackers and protects my privacy but at the same time it has the option "Allow privacy-preserving measurement of ad effectiveness". Even "privacy-preserving" tracking is tracking.
When you set up a new iPhone you get essentially an ad for Invites in the settings app, in a German forum someone complaint about it because it was shown to his child who wasn't even old enough to use the app.
And I'm annoyed that Apple claims to protect me and at the same time is not willing to let me do with my device what I want.
Everywhere in iOS I see options from Apple to show me personallised recommendations (ads), when someone has turned ATT on, those options should not exist or be visible.
It is the same with Safari. It blocks many trackers and protects my privacy but at the same time it has the option "Allow privacy-preserving measurement of ad effectiveness". Even "privacy-preserving" tracking is tracking.
When you set up a new iPhone you get essentially an ad for Invites in the settings app, in a German forum someone complaint about it because it was shown to his child who wasn't even old enough to use the app.