Sure, there's a premium for the Apple name, but it's not egregious like some high end luxury brands. I've seen a few SS links go for hundreds of dollars; not even the full band... just a few links. And they all require special tools, aren't forged from custom SS that's 80% harder than standard SS nor do they have clasps that sit nearly flush with the band. So relatively speaking, $450 for Apple's innovative SS band is a very good value IMO.
Sigh. Most luxury band makers say their steel is a special blend. Apple's is standard 316L. There's a harder alloy out there which Apple chose not to use.
Not a big deal. Both can be scratched easily.
It is a "Comparable" price. But it is also made in China-not saying Chinese products are bad, as much as that inherently doesn't get much of a premium. This might be innovative for Apple-creating a luxury jewelry market from China in the American consciousness (some made in China stuff is really, really surprisingly nice).