18 Hours is about right for "full-feature" smart-watches right now:
Just for comparison:
Moto 360: 12 Hours "typical Usage"
LG Watch R: 20 Hours "typical Usage"
Samsung Gear S: 16 Hours "typical Usage"
The one standout is the Pebble: it lasts up to 7 days!
However it has a LOW RES digital Ink display, which saves a TON of power.
Plus it's the lowest powered of the bunch; by a LONG SHOT!
It only has 128KB of ram thats KILOBYTES! thats LESS than a PC XT! Thats less than a TI89 Calculator.
People complain that 1GB is too small for good apps on a Iphone, on the pebble, apps have access to only 24KB! (Again KILOBYTES) That's less than 1/20th DOS Low Memory! (640KB)
It has only a 120 MHZ arm main processor, that's Megahertz, just twice the hertz of a 486DX!
It has a WHOPPING 8MB (yes MEGABYTE) of total storage, and as far as I can tell only 800KB is available for user storage, which is LESS than a 3.5" FLOPPY DISK!
Now, I DO Think the pebble is good for what it is, it has a specific design that enables it to last a week, but comparing it to any of the other smart-watches available is like comparing a Vespa to a Civic, yes they bot provide transportation, just in completely different classes.